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Experienced marketing professional with a demonstrated history of working in the Digital Marketing industry. Skilled in Digital Strategy, Performance Based Marketing, Business Development, Communication, and Relationship Management. Strong sales professional with a Bachelor of Arts focused in Marketing from Bentley University.
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Director Of Affiliate MarketingBetmgm Apr 2023 - PresentJersey City, New Jersey, Us -
Senior Affiliate Marketing ManagerBetmgm Jun 2019 - Apr 2023Jersey City, New Jersey, Us -
Senior Manager, Account DevelopmentAsk Applications May 2017 - Mar 2019- Prospected, on-boarded and managed top partner accounts on customized solutions that utilized our industry leading search partnership with Google, growing revenue into 8+ figure partnerships- Successfully negotiated annual contract renewals and adoption of new products - Led the initiative to prospect and onboard out-of-the-box partnerships to monetize underdeveloped areas in our product suite, resulting in half a million in revenue within 6 months and on pace to produce $1M+ within its first year (e.g. Booking.com, TopCashback, Intent, Rakuten Marketing, CJ by Conversant etc.)- Liaised with internal and external C-level executives, Legal, Engineering, Product, Data, and Marketing teams to bring partnerships through the entire sales cycle, from launch to present day- Created and implemented internal pipeline and reporting processes that improved efficiency across the department
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Affiliate Marketing ManagerSpa Week Media Group, Ltd. Sep 2016 - Apr 2017New York, Ny, Us- Managed the Affiliate Program for Spa Week Gift Card’s program through the Rakuten Affiliate Marketing network- Developed and launched a Q4 paid placement strategy which resulted in 50% growth YOY with top partners- Negotiated monthly homepage, email and category paid placements with new and existing partners at discounted rates- Developed, tracked and reported on growth strategies such as an incentive program for existing partners and a previously untapped market of top bloggers and influencers- Trained and managed a small team to assist with day-to-day tasks such as reporting and partner outreach- Launched a new partnership program for like-minded merchants to re-sell our gift card in exchange for commission - Liaised with internal and external C-level executives to build out relationships with larger partners such as XO Media Group, TheSkimm, Greatist, FabFitFun PureWow etc. -
Manager Strategic PartnershipsBooking.Com Jun 2012 - Jul 2016Amsterdam, Netherlands, Nl- Prospected and maintained ownership of a portfolio of top publisher accounts (e.g. Mozilla, Frommers, convention & visitor bureaus, travel blogs) growing over 50% YOY- Managed all North American affiliate network relationships from launch to current day (Commission Junction, Rakuten, Affiliate Window). Developed the network channel into an 8+ figure revenue streams, growing well over 100% YOY- Created an annual strategy roadmap that included optimization campaigns for existing publishers and activation campaigns for new partners- Trained and lead a small team to assist with day-to-day tasks such as reporting, invoices and business development efforts- Produced quarterly and annual forecasts as well as weekly KPI’s, leveraging conversion data to optimize accounts- Liaised across internal and external teams (including C-level executives, Tech, Legal, Operations, Brand, Content, Design and Finance) to ensure a top level of service and customer experience - Planned annual Partner Appreciation Gatherings for 50+ guests -
Senior Account ManagerAffiliatefuture Mar 2011 - May 2012London, Gb- Managed overall strategy and acquisition campaigns for key clients, including Virgin America, Club Med and Qantas Airlines- Created custom reporting and analysis specific to the client based on customized ROI and revenue objectives- Designed and distributed promotional materials and conducted weekly strategy calls- Prospected new publishers and maintained existing relationships for key advertiser clients -
Account ManagerAffiliatefuture Mar 2008 - Mar 2012London, Gb- Owned all Customer Service inquiries- Created training documents for new hires as well as handled all dashboard training for new Merchants and Affiliates- Created and distributed all promotional emails for clients using HTML - Created and maintained a daily deal feed with promotional coupons that was distributed to over 100k + subscribers- Assisted in weekly reporting and optimization strategy for key clients- Prospected affiliate partners for key client accounts as well as new affiliates to the network- Created bi-weekly network newsletters that included timely promotional information and new client summaries
Sarah Sabo Skills
Sarah Sabo Education Details
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Bentley UniversityMarketing -
Lasalle Academy
Frequently Asked Questions about Sarah Sabo
What company does Sarah Sabo work for?
Sarah Sabo works for Betmgm
What is Sarah Sabo's role at the current company?
Sarah Sabo's current role is Director of Affiliate Marketing at BetMGM.
What is Sarah Sabo's email address?
Sarah Sabo's email address is sa****@****mgm.com
What is Sarah Sabo's direct phone number?
Sarah Sabo's direct phone number is +171883*****
What schools did Sarah Sabo attend?
Sarah Sabo attended Bentley University, Lasalle Academy.
What skills is Sarah Sabo known for?
Sarah Sabo has skills like Online Marketing, Strategic Partnerships, Affiliate Marketing, Social Media Marketing, E Commerce, Affiliate Management, Ppc, Marketing Strategy, Social Media, Email Marketing, Customer Acquisition, Online Travel.
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