Ensure compliance with the brand guidelines across all media, materials, and channels. Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization. Giving art directions and design in all visual materials to follow the brand guidelines like training content and presentation , pdfs, powerpoints, job fair flyers and company introduction guidebook.Conduct competitive analysis to identify opportunities and gaps.Analyze internal and external data.Monitor and optimize brand performance across the board.