- Underwrote income producing student housing assets and development projects to generate returns for equity partners- Created an alternative method of site selection for Build to Rent communities utilizing existing development resources

- Develop monthly email marketing campaigns and promotions for three Lucid Hearing brands that have driven increases in annual revenue - Design and implement website changes for new product launches including OTC hearing aids, as well as frequent promotions and updates for LucidHearing.com and AmericaHears.com- Manage support agent team for customers and field associates. Implemented KPI reporting, streamlined processes resulting in cost savings and an improved customer experience- Created LH Mobile, a program to visit local senior living communities to test and fit hearing aids, generate sales opportunities for customer experience team, and increase revenue and brand awareness- Initiated HSA/FSA and insurance approval processes for hearing solutions to drive future revenue growth through prescription and OTC hearing-aid sales channels

- Designed and implemented website changes to create more modern and seamless paths for customers to learn and purchase our products: AmericaHears.com, LucidHearing.com, Etymotic.com- Established, wrote and deployed email marketing campaigns to 200,000 recipients on a weekly basis, with single send and automated campaigns to communicate with both existing and potential customers- Managed creative team to design, copywrite, and shoot product photography for social media, email marketing, and website campaigns- Oversee operations of four America Hears BM locations, to create an omnichannel experience for clients- Revised the product offering and pricing for America Hears to allow for clearer presentation to customers

- Managed operations and UX/UI of direct to consumer websites: americahears.com, engagehears.com, lucidwellness.com, lucidhearing.com, etymotic.com, drinkdefense.com- Implemented new strategies and resources to optimize traffic and retarget visitors - Managed creative team to design, copywrite, and shoot product photography for social media, email marketing, and website campaigns- Developed digital marketing strategy for brands on US platforms including Facebook, Instagram, and LinkedIn- Executed email marketing campaigns and email lists of 150k contacts to cross brand based on interest- Created quarterly promotions for websites to drive sales and sell excess or refurbished inventory

- Designed and sourced hearing aid displays in Guangzhou for our 500+ US and 30+ China locations - Established a process of importing hearing aids into China using freight forwarding partners- Assisted in the opening of Hearing Aid centers in 30+ Sam’s Club China locations. Created the employee training process and led the development of our Chinese website- Launched Chinese ecommerce site, selling hearing protection on Tmall (Alibaba), created product pages and managed promotions (11/11) in Chinese, supervised order fulfillment and inventory system (Stoqo)

• Sales experience pitching new products and completing orders. • Balanced different customer’s questions and concerns while displaying knowledge of the products and uses. • Followed Up with clients to create a lasting customer relationship.

• Leading national provider of hearing enhancement and protection products in over 400 + retail locations.• Internship at company headquarters in Dallas included department rotation • Operations: Engaged in the functions of production and shipping areas. Learned to program/tune custom hearing aids.• Sales/Marketing: Developed key selling points memo for in-store managers. Participated in company presentation on marketing ideas and product development to senior buying team at Sam’s Club’s Bentonville, AR headquarters. • Finance: Responsibilities included balance sheet analysis, budget monitoring and payroll review of HLT’s seven hundred employees.

•Performed analytical research regarding property valuation.

•General store maintenance and up keep as well as back of house operations.•Training other employees and teaching them the responsibilities of their roles.