Managed all creative and communications processes for the Arcis brand and 65 golf and country clubs across the nation. Created and developed marketing tools and strategies to close gaps in sales funnel and increase topline growth. Collaborated with stakeholders to develop marketing and sales collateral, maintaining a library of digital assets. Supervised team of two and create SOPs for marketing processes, including marketing intake and output.

Developed and maintained comprehensive marketing strategy and campaigns for Wayne Dalton Garage Doors and Wayne Dalton Sales & Service. Supervised a team of three and day-to-day marketing for Wayne Dalton brand, including dealer, builder, retail, and installation/service channels. Managed marketing launch of a national retail partnership with products in 1,700+ stores. Rebranded and restructured marketing programs for 18 company-owned installation and service locations. Drove topline growth through strong lead generation campaigns, robustly increasing website traffic and conversions.

Created and established marketing and brand strategy as well as managed rebranding of Wayne Dalton, including new logo design, brand personality, design elements, and website. Produced and maintained sales tools and marketing literature for 60+ products. Oversaw marketing strategy and execution for residential and commercial product launches, including advertising, customer communications, and publicity efforts. Grew social media presence and engagement through new strategy and content development. Increased PPC efficiency, raising CTR and conversions to more than 300% above industry benchmarks.

Administered marketing and brand strategy for corporate brand. Developed and customized marketing collateral for corporate and portfolio of 24 shopping centers. Composed and allocated corporate press releases to regional and national publications. Generated content and preserved multiple websites for corporate brand and portfolio of shopping centers.

Monitored performance of onsite marketing assistants. Set and managed marketing strategies for various shopping centers across the U.S., with budgets totaling $1.4M. Developed advertising buys to fit within marketing plan to place $198K+ each year. Cultivated and directed annual, monthly, and special events for different projects. • Boosted average attendance of onsite events by 30% as well as fans on social media 140% for multiple retail centers.

Supervised local PR at property level and performed routine training for all property PR representatives. Wrote and allocated press releases, which involved local and national publications. Authored artwork and literature for on-site events and promotions. Collaborated with public relations and interactive agencies to form media strategy and messaging to attain internal goals. Created books and presentations for Acquisitions & Development Department when pitching investment options, one which won American Lodging Investment Summit’s 2010 Transaction of the Year. Produced 6k+ media hits for 50+ hotel and resort properties, with 112% increase in media impressions from 2009 – 2011.

Measured media hits daily and originated online media room for omni website to improve media access to information. Supervised implementation of new media tracking software, which enabled Omni to conduct all-inclusive data analysis and media hits.Tracked media impressions averaging 700M impressions each month, totaling 9.9B impressions for 2009 (increase of 12.5% over 2008).