Sarah Schuler Email and Phone Number

Consumer Sales and Marketing

Strategy and Brand Activation

Pernod Ricard USA Account, Northeast Division• Implement and execute year-round experiential events and programs for global category leaders in the Pernod Ricard portfolio including Stoli, Jameson, The Glenlivet, Beefeater, Malibu and Chivas Regal.• Team management of 20 field reps and key consumer groups to capture data, drive brand strength and increase product demand.• Program recap composition and analysis, including highlights, key takeaways, attendance demographics and success metrics.• Develop brand-specific marketing strategies and pitch books for local and national execution.• Negotiate contracts and establish relationships with key management at top New York venues.• Manage overall program and event budgets, brand assets and national inventory in excess of 100,000 premiums.• Create, copywrite and produce NYCene, a quarterly newsletter showcasing all brand activity for Pernod Ricard executives.• Identify new brand opportunities and sponsorships.• Oversee talent buying for celebrity-sponsored events.• Work with Pernod Ricard brand partners including The New Yorker, Newsweek, GQ, Playboy and Maxim.• Aid in the conceptualization and activation of award winning mobile marketing programs including Stoli Hotel (Event Marketer’s 2008 Grand Ex Award for the Best Event Marketing campaign in the beverage category).