Sole Designer reporting to the VP of Marketing, responsible for brand management across 34 national clinics. Created graphics and designed websites for various company needs. Managed all creative communications and presentations, oversaw external vendors and freelancers, and handled printing logistics.KEY ACCOMPLISHMENTS• Maintained and enforced brand standards across all creative tasks for 34 national medical/aesthetic clinics.• Developed brand boards and managed assets for all clinics.• Created monthly promotional eblasts and newsletters.• Designed landing pages, promotional posters, business cards, promotional cards, pricing menus, and more.• Established and implemented Creative Team SOPs and file organization systems.

Acquired By WebMD in April 2022.Led brand management, creation, and education initiatives, reporting to the Vice President. Served as the primary graphic and website designer for all company projects. Oversaw creative communications and presentations, managed external vendors and freelancers, and handled printing.KEY ACCOMPLISHMENTS• Enforced brand standards for six company brands.• Managed branding and design for “The Full Spectrum of Dermatology Atlas,” an industry-first diverse photo atlas designed by dermatologists for dermatologists.• Led branding and website design for CoreMedSource, a comprehensive medical education and certification platform.

Founded a Philadelphia-based creative studio specializing in custom creative direction, graphic, and website design for a diverse range of B2B and B2C companies across various industries, including education, culinary arts, photography, health and wellness, professional services, retail, and non-profits.KEY ACCOMPLISHMENTS• Built a strong network of clients and colleagues, leading to increased referrals and secured contracts.• Notable project: Revamped branding for St. Joseph’s Preparatory School, creating cohesive styles and layouts for all marketing materials, including annual alumni magazines, admissions advertising, posters, brochures, invitations, and direct mail.

Served as the primary strategic leader and manager for all print-related creative decisions, working closely with senior management, including the CMO, VPs, and stakeholders. Oversaw art direction for studio, lifestyle, and food photography.KEY ACCOMPLISHMENTS• Led the comprehensive redesign of the customer inbox and brand experience, including the development of welcome kits, packaging for 150+ food and beverage products, and branding for Chef’s Table entrées featuring celebrity chefs.• Directed the print team in executing direct response print advertising and direct mail campaigns for both consumer and healthcare professional markets.• Mentored and facilitated the growth of team members through constructive feedback, group meetings, and one-on-one coaching.• Managed agency relationships and handled negotiations with printers, ensuring strict adherence to legal guidelines and quality standards.

Responsible for print design projects and overseeing press checks for quality assurance.KEY ACCOMPLISHMENTS• Developed creative design solutions for a range of projects, including welcome kits, product packaging, recipe books, advertisements, direct mail, tradeshow booths, promotional collateral, logos, and brochures.• Provided art direction for all food photography shoots.

Reported directly to the VP of Marketing, providing a range of creative services for this B2B marketing firm focused on large loss insurance adjusters.KEY ACCOMPLISHMENTS• Designed brochures, business cards, banners, and signage, as well as created case studies, press releases, corporate bios, and PowerPoint presentations.• Coordinated corporate participation in major industry tradeshows, including the design of display booths, raffles, promotional materials, printing, scheduling, mailers, email blasts, flyers, and managing associated accounting tasks.

Managed all graphic design and print production for this national horticulture distributor. Led the creation and distribution of all sales collateral for a nationwide sales team and supervised tradeshow coordinators.KEY ACCOMPLISHMENTS• Directed the production of catalogs, handling project management, design, proofing, printing, and press checks.• Designed original logos, brochures, calendars, holiday cards, invitations, and statement stuffers.

Provided part-time graphic design and creative support for this boutique agency.KEY ACCOMPLISHMENTS• Created original designs for logos, postcards, advertisements, custom stationery, invitations, pocket folders, inserts, brochures, and floor-plan diagrams.