• Lead all trial-related metric reporting and provide thought leadership on business opportunities supported by data.• Key Achievement: Identified that some of our Trialed products could be limited from 30 days down to 15 without negatively impacting our customer experience. Cutting the timeframe in which people converted to a order after Trial in half.• Supervise and evaluate product performance, customer satisfaction, and market trends to guide strategic planning and recommend actions to senior leadership.• Develop and maintain dashboards and regular insights reporting to track key performance indicators and trends.

Conducted various deep-dive research projects into how to optimize experiences on our website in order to improve engagement and increase conversion.Worked collaboratively with multiple stakeholders from various departments and successfully guided them through a lot of detailed data to high value design opportunities by making it easily understandable.Led the development of a training Brainshark that became a success with many widely using it in order to drive towards self-service.Took the initiative to investigate a potential vendor as an alternative or additive data provider to current one; identified a potential to increase the match rate by 40%

Directly managed up to 11 staff.Develop processes and methodologies to overcome data quality issues.Operational customer enrichment program management of 3rd party providers. (including DnB, Offshore firms, and Crowdsourcing vendors)Project manage ad-hoc requests from Stakeholder. Performed hands-on data forensic and data analysis using SQL queries.Drive business insight with complete and accurate data, enabling more relevant business decisions.

Created & managed Business Intelligence dashboards used by Marketing and Sales.Project management for outsourced tasks with 3rd party providers (including off-shore firms in India & Singapore) including price negotiation. Led customer Data Enrichment Programs that added value by turning data into actionable intelligence.Initiated & implemented new data enrichment methodologies by understanding how and why data supports businesses decisions.Worked with Marketing and Sales on Autodesk’s customer segmentation framework creation & implementation.

Assisted in the preparation of audit and annual budgets for 9 Recology subsidiaries.Data analysis and targeted research projects designed to demonstrate applicability of practical accounting methodologies within a corporation.Additional projects included grant writing, budget reviews, and chart auditing across various departments, providing broad access to areas outside of the traditional accounting function.