Design custom special event stationary and print materials.

Produce promotional materials by developing presentation approaches; directing layout, design, and copy writing; determining and monitoring production schedules; providing work direction to staff.• Develop and implement brand standards • Accomplish work requirements by orienting, training, assigning, scheduling, coaching employees• Meet work standards by following production, productivity, quality, and customer-service standards; resolve operational problems; identify process improvements• Meet cost standards by monitoring expenses; implement cost-saving actions• Develop basic presentation approach by reviewing materials and information presented • Determine production requirements by reviewing client requirements and scheduling factors• Determine production schedule by conferring with heads of marketing and product development teams; outline basic presentation concepts; coordinating creative activities• Determine project content by reviewing and approving art and copy materials developed by staff• Improve quality results by studying, evaluating, and re-designing processes; recommend changes to art, copy writing, and production • Update job knowledge by participating in educational opportunities; maintaining personal networks• Develop marketing strategies by examining client objectives; planning, scheduling, and completing design and production requirements for direct marketing and advertising• Keep client informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates• Revise marketing plan by analyzing campaign results; identifying expansion opportunities• Monitor marketing mix and results by coordinating tracking actions with sales and marketing team• Improve marketing quality results by studying, evaluating, and re-designing creative processes• Help clients by answering questions and responding to requests• Accomplish marketing and organization mission

• Responsible for developing a strategic marketing and communication plan across four YMCA branches that included program development, membership sales, healthy living initiatives, corporate wellness and large scale community events • Implemented new project management system and process that improved department efficiency and productivity• Developed creative brand marketing solutions for new programs and initiatives for four branches• Responsible for creating branch facility signage, visuals and merchandising for four branch facilities• Provided leadership to a comprehensive marketing and communication plan for the opening of a new YMCA facility which included social media, promotional pieces, public relations, and grass root experiential marketing• Responsible for all internal and external communications and member messaging • Create and analyze metrics that support marketing efforts to track effectiveness of marketing tactics• Responsible for managing a marketing budget of over $350,000• Strategically planned and executed a diverse advertising schedule for print and web to reach target market• Provide leadership to all social media voice, content, promotional video work, and public relations• Provided leadership to a marketing and communication team that included project manager, creative managers, social media and web director

• Responsible for design conception and layout for print and digital graphic for YMCA programs and services• Planned, organize and build electronic email communication to membership database of over 5,000 members• Created and wrote promotional print materials for programs, campaigns, and special events• Led department training for HTML coding and troubleshooting and Adobe CS6 programs• Coordinated and execute photo shoots for marketing promotional pieces• Responsible for maintaining relevant program marketing and signage throughout the branch

• Responsible for developing and executing marketing plan for a product upgrade that resulted in more than 50% ROI compared to previous product versions • Designed and developed architectural structure for product website, e-commerce website, community engagement website, blog and technical support website that all integrated with seamlessly• Worked closely with President of the company to outline investments and product development• Strategically budgeted a diverse advertising schedule for print and web• Responsible for developing company branding and communications process• Prepared critical and tactical resale materials for our brick and mortar wholesalers• Responsible for maintaining rapport with wholesalers and distributors• Built on-going relationships with major publications and successful industry bloggers• Obtained and authored multiple reoccurring and complimentary articles in popular industry publications including Better Homes and Garden• Stratigized and created electronic email communications • Designed product packaging and copy write• Implemented and tracked website and marketing effort analytics

• Designed broadcast and stadium big screen graphics • Operated the replay system for broadcasting• Filmed and edited promotional videos