Sarah Simms Email & Phone Number

Supporting research teams through their busy periods with tasks such as questionnaire design, ad hoc data analysis, creating presentations and writing topline reports.

Maidenhead

Nutshell (www.nutshellmr.com) is a commercial outcome focused market research consultancy which helps you drive growth in your business. We combine quantitative and qualitative research techniques to generate great customer insight and help you turn it into growth.I lead our quant offer and I’m a quant researcher through and through, but it doesn’t stop me appreciating the value of high quality qual research and the power of combining the two. In practice, this has meant…- Brand re-positioning work for a charity, where we used focus groups and stakeholder depth interviews to establish how the charity was currently viewed and what people’s needs from it were, followed by an online survey to quantify the emerging findings- Taking insights from a tracking study into a qual brief to evaluate stores pre and post refit, leading to a strong uplift in performance of those stores- Using qualitative researchers to carry out structured CATI interviews with customers of an investment company, using additional probing to generate greater insight- Quali-quant clinics with Tradesmen to evaluate packaging redesigns for a trade product, using a quantitative questionnaire but in a qual-style setting

London, United Kingdom

Responsible for managing the evaluation of a number of high profile government behaviour change campaigns, including:- GREAT Business - providing inspiration and support for SMEs to grow- Change4Life - helping families to eat more healthily and take more exercise- Be Clear on Cancer - promoting earlier diagnosis of cancer (and thus saving lives) by making it easier for people to spot potential signs and symptoms of cancer and encouraging them to visit their GP with any concerns- Smokefree - providing motivation and support for smokers to quitThe Be Clear on Cancer campaign won a Silver Award at the 2014 IPA Effectiveness Awards (http://www.ipa.co.uk/effectiveness/entry/entrant/707) and was also the subject of a paper, which I helped to develop, at the 2014 MRS Conference.Work on these campaigns included cross-agency collaboration to develop insights from existing data and strategy going forwards.I also spent a year seconded to the Consumer Division of TNS where I was responsible for managing a large multi-country study for Unilever's haircare business. Part of this role involved turning previously developed ad hoc studies into something which could be rolled out consistently across a number of markets simultaneously, with improved efficiencies and quality as a result.

Warwick And London

Millward Brown gave me a really solid start to my market research career - learning from some really great people and with top quality training. During my time there I mainly worked on brand tracking studies and Link tests (advertising pre-testing), covering a broad range of categories and with clients including:- Cadbury Trebor Bassett- Vodafone- M&S- Bacardi- Campbell's- Novartis- GSK- Reckitt Benckiser- B&Q- Danone- T-Mobile

Mmath, Mathematics

Education record