- Lead and develop team of Digital Marketers, including day-to-day management of the team, coaching, and workload priorities- Build, Present, and train internal stakeholders and team members on Email Best Practices- Built first interactive Informa Tech Email Marketing Best Practices Training via Absorb LMS for brand pillar marketers and marketing operations team members across the Informa Tech business - Partner with Event Marketing to optimize campaign content - Manage seamless digital marketing production process for multi-million dollar Informa Tech brands including Black Hat, Game Developers Conference, Enterprise Connect, and more- Manage heavy promotional schedule for Informa Tech brands - Ensure digital marketing best practices are communicated and applied to all campaigns- Manage requests and workload ensuring requirements are collected and managed to deadlines- Analyze campaigns and share key takeaways with stakeholders for optimization and improved performance- Responsible for the Digital Marketing Team’s performance management, goal setting, and training plans- Work closely with Automation and Segmentation Managers to ensure standard and consistent process and reporting- Interim management for UK team

- Work with clients to turn their website traffic into leads and sales by planning and building out landing page layouts, copy, design, and flow to convert visitors into paying customers.- Monitor heatmaps, and dive into analytics to constantly discover and test new opportunities for optimization.- Personalize messaging to be specific to the user’s location, keyword, device, and more.- Help clients build trust and online reputation by Implementing various social proofing techniques like adding testimonials, awards, and more.- Monitor how deep users scroll, where they click, and what they tap to improve page layout.- Create customized digital marketing audits with direct plans and action steps to follow for immediate improvement.- Create quarterly business plans with a step-by-step marketing plan.- Marketing consulting to identify gaps and opportunities, provide marketing analysis and planning, and give feedback in order to help clients increase their ROI and meet their business goals.- Help clients build stronger brands by providing direction to create custom brand identities, voice/tonality, mission statements, value propositions, and campaign strategy.

- Ran B2C and B2B Marketing campaigns for the Southern Utah Region.- Communicated, implemented, and promoted marketing strategies, programs, promotions, products, advertising, client retention, and referral programs to Regional Managers, Branch Managers, and Loan Officers.- Provided community management for Loan Officers and branch Facebook pages - Managed a team of 5 other Field Marketing Managers.- Worked with sales leadership to develop and implement strategies and programs to help Loan Officers with lead generation, social media, retention, and recruiting efforts.- Educated Regional Managers, Branch Managers, and Loan Officers regarding best practices in the field, key home office initiatives, promotions, and programs in an effort to acquire incremental customers.- Managed and implemented marketing activities to drive regional and branch traffic and provides ongoing project management leadership across multiple products and project teams.- Gathered competitive information and feedback related to Marketing to share with regional and corporate leadership.- Analyzed mortgage sales trends and applied revenue‐related metrics to make recommendations for future marketing department actions.- Developed and communicated marketing strategies - Implemented field-specific promotions, lead generation programs, campaigns, direct response campaigns, targeted advertising, client retention, and customer referral programs in order to support regional production goals and objectives.- Assisted Regions and Branches efforts to driving branch traffic with targeted campaigns, collateral support, word‐of‐mouth, guerilla advertising, and retention and acquisition programs.- Served as the customer experience advocate in the field to ensure that the company delivers on its brand promise.- Provided product/data solutions to enhance customers’ experience and business results.- Made changes and enhancements to 65+ loan officer websites for conversion rate optimization

- Focused on both B2B and B2C Marketing Strategies.Web Product management using Agile/Scrum/Kanban software methodologies- Oversaw and evolved website optimization to improve user experience and conversion using A/B testing , heat mapping, and other testing methods.- Lead design and UX efforts to make sure that designs met brand standards.- Web Project Roadmap planning - Managed and launched end-to-end projects for the company website- Identified opportunities to develop messaging and go-to-market strategy for product announcements/releases- Work directly with the Marketing team to develop content and prioritize assetdelivery- Facilitate increased communication between the Product, Sales, Training and Marketing teams- Research, develop, and update personas about our distinct user segments and encourage usage of those personas throughout the design, development, and marketing processes- Conduct user and competitive research for key features and product offerings- UX/UI design including UX concepts, wireframes, high fidelity mockups, and flows- Collaborate with Product Managers and members of the design team to developcontent and UI with good design sense- Kickstart the usage of Hubspot CMS and CRM software for the whole company- Assess and report on goals and initiatives using Google Analytics and other analytics tools

https://www.taskeasy.com/ | Tech company specializing in lawn care services- Designed and implement all external and internal email automation marketing campaigns for both B2B and B2C.- Oversaw email reporting metrics- Performed database maintenance and segmentation- Implemented integrations between Salesforce and Mailchimp and Hubspot and Mailchimp- Made sure all emails are following CAN-SPAM compliance-Upgraded & designed email templates using HTML & CSS-Redesigned company blog-Ensured mobile-friendly email templates-Wrote newsletters including company announcements-Proofread emails and content for clarity, grammar, and spelling-Analyzed campaign performance and suggest improvements-Developed cultural and training material content- Provided community management and monitored contractor Facebook group -Work with product and marketing teams to create product marketing campaigns to clients-Wrote SEO-optimized blog articles for the TaskEasy blog-Planned and implement link-building strategies-Worked on SEO and PR-supportive initiatives and campaigns-Worked with the marketing team to plan and implement social media campaigns-Wrote articles for native advertising-Created lead generation marketing strategy-Created SEO content marketing strategy

- Developed and executed fresh company content and delivered informative search-engine-optimized web/blog content for the official company blog and other landing pages. - Community management of social media pages- Lead all web projects and managed web project timelines with roadmap planning.- Lead a team of 5 other digital marketers.- Increased conversion rate optimization with a/b testing and analytics data.- Collaborated with UX Designers to mock up landing pages for Conversion Rate Optimization.- Managed a team of Marketers including SEO specialists, E-commerce Specialists, and Digital Marketers- Worked closely with my team members, the CEO, President, and Sales to create and measure beautiful and meaningful brand campaigns as well as handle other content marketing initiatives. - Lead social media marketing team in delivering meaningful content while managing relationships with the online community.- I drove many successful email marketing campaigns with huge engagement rates, acquiring over 100 photos of previous customer kitchens, while also receiving many great customer reviews. I hand-wrote several personal thank you cards and sent them in the mail to everyone who joined the campaign.- Worked with industry influencers to create viral social media campaigns.- Responsible for displaying the latest and greatest about the brand on Youtube. I worked alongside the company videographer to create video campaigns in front of and behind the camera for various social marketing initiatives.- Managed a product review website that generated over 500 qualified leads via organic traffic.- Used the latest research tools and techniques to create SEO-optimized content for the company website and blogs.- Created copy for banner advertisements, social media, product descriptions, and other marketing materials.