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Sarah Simpson is an omni-channel marketer with expertise in building relationships between brands and their customers. She has experience in most industries but has a particular expertise, and passion, in retail. Sarah believes in the power of data and knows that insights from customer data is foundational for all marketing activities. Sarah assists clients in building deeper ties with their customers by consulting in all areas of marketing - brand strategy, integrated communications planning, communications implementation, CRM, loyalty programs, and measurement/analytics. Sarah has expertise in planning, developing recommendations, project management, leading teams and mentoring. Specialties: Consulting, client service, new business development, and leading special projects.
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ConsultantSarah Simpson Consulting Jan 2022 - PresentSarah works with clients to help them with their brand strategy, communication planning, digital strategy and loyalty program design and implementation (if relevant). She has worked on such clients as Edo Japan, Canadian Tire, Nestle Professional, Canadian Cancer Society, and Air Miles.
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Evp, Head Of Client ServicesOgilvy Dc Apr 2021 - Jan 2022Washington, District Of Columbia, UsSarah led the Client Service team of Ogilvy DC. In addition, Sarah ran several clients such as USAID and Nokia. Sarah was also instrumental in new business development. -
Svp, Head Of Client ServicesOgilvy Feb 2020 - Apr 2021New York, Ny, UsSarah led the account services team of 35 people across branding, advertising, digital marketing, and PR. She nurtured and motivated this team to excel in client leadership, brand strategy, creative inspiration, integrated media and CRM/data analytics. -
ConsultantSarah Simpson Consulting Jan 2017 - Feb 2020Sarah is a marketing and loyalty consultant. She partners with their clients to help build stronger relationships with their customers. Her expertise includes retention, maximizing share of wallet, reactivation and new customer acquisition. Current clients include a retail agency, a mobile CRM platform, a not-for-profit charity, and a start-up eCommerce business focused on personalization.
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Divisional Vice President, Customer Experience & LoyaltyHolt Renfrew Jun 2015 - Dec 2016Toronto, Ontario, CaSarah was responsible for leading Holt Renfrew's loyalty program, Holt Icon Privileges. Under her leadership, the program was relaunched to include a new tiering structure, experiential rewards, and accessible membership. This program successfully engaged with the majority of Holt Renfrew customers and represented the vast majority of their overall sales. She was also led Holt's CRM activities (retention, reactivation and acquisition), Customer Insight and Store Experiences. She spearheaded key partnerships and helped to activate sponsorships. -
Chief Client OfficerSquareknot Aug 2011 - Feb 2015Squareknot is the CRM agency within Loyalty One. Sarah was responsible for the marketing of the agency and as such, under took a massive rebranding effort to change the agency from Direct Antidote to Squareknot. Sarah was responsible for leading the client service group, new business development, market research and strategic planning. She led the strategy, communications, research and campaign analytics on the Air Miles Rewards Program and their sponsors. She grew the agency with significant new business wins with such clients as Canada Post and was a frequent speaker on their behalf.
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ConsultantSarah Simpson Consulting Jan 2011 - Aug 2011Sarah Simpson is a seasoned marketing and communications professional. She has a uniquely broad range of expertise in all facets of communication from branding and design, advertising, media, direct marketing, database management and CRM, and interactive marketing. Her clients have included MediaCom, Rivet, Luminato, AOL Canada, and Nestle CRM baby program.
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Chief Client OfficerMediacom Jul 2009 - Jan 2011Sarah was responsible for the client service group (approx 75 people). She held senior relationships with key clients such as Canadian Tire, Revlon, GSK, Winners, Audi and Expedia. She led the new business initiatives; successes included Revlon, Shell Retail, Zoosk and Centennial College. She was part of the Executive Committee, the senior-most leadership team, responsible for making leadership decisions on the agency.
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Managing DirectorMighty Digital, Direct + Design Nov 2006 - Nov 2008Under Sarah's leadership, Mighty's revenue increased by 268% over two years. The new business wins Sarah led included SCENE e-CRM, Primus Business Service, OLG, Dynamex, Joe Fresh and MSN; she spearheaded deeper relationships with existing clients such as Scotiabank and Hyundai. Sarah defined the vision for the agency and revised the agency's marketing materials to reflect that vision. She restructured the agency to better serve clients; responsible for hiring, training and retaining staff.
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President, Proximity CanadaBbdo 1996 - 2005New York, Ny, UsSarah was the first President of Proximity Canada. She amalgamated 6 brands across 3 cities to create Proximity Canada, part of the newly-formed international CRM network, Proximity Worldwide. Revenue increased by over 50% and Profit improved 300% in 3 years. She provided strategic leadership of the business that spanned 4 key disciplines: Direct Marketing, Interactive, Promotions and Data Analytics. Her clients included Sears Canada, Bayer Advantage, Globe Interactive, Royal Bank of Canada, Campbell’s, Gallo, Casino Niagara, and Kids Help Phone in Canada. She also acquired and led key clients in the United States market only - they included United Airlines Loyalty, Toronto City Alliance, Ontario Tourism and Lavalife. Other New Business Development included Corel Software, Effem, AEGON Insurance, Roger’s Media, Citifinancial, and AOL Canada. -
Director Of Client ServicesOgilvy & Mather 1989 - 1995New York, Ny, UsResponsible for developing and nurturing senior client relationships. Managed the Account Services group. Provided account leadership on such clients as Unitel, Glaxo, Eaton’s, American Express, and IKEA (Family loyalty program and credit card). Created the first direct response media division in Canada, focusing on DRTV.
Sarah Simpson Skills
Sarah Simpson Education Details
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Vanderbilt UniversityEconomics And History
Frequently Asked Questions about Sarah Simpson
What company does Sarah Simpson work for?
Sarah Simpson works for Sarah Simpson Consulting
What is Sarah Simpson's role at the current company?
Sarah Simpson's current role is Marketing and Loyalty Consultant.
What is Sarah Simpson's email address?
Sarah Simpson's email address is sa****@****ers.com
What is Sarah Simpson's direct phone number?
Sarah Simpson's direct phone number is +191630*****
What schools did Sarah Simpson attend?
Sarah Simpson attended Vanderbilt University.
What are some of Sarah Simpson's interests?
Sarah Simpson has interest in Health.
What skills is Sarah Simpson known for?
Sarah Simpson has skills like Direct Marketing, Advertising, Integrated Marketing, E Commerce, Strategy, Crm, Digital Strategy, Creative Strategy, Marketing Management, Online Marketing, Marketing Communications, Digital Marketing.
Who are Sarah Simpson's colleagues?
Sarah Simpson's colleagues are Mike Orr.
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