• Spearheaded the development and implementation of Stylitics' personalization strategy, leveraging customer insights and data to drive tailored user experiences• Successfully led the creation of two pioneering personalization products, taking them from concept to Beta launch• Introduced and implemented product best practices, including creating comprehensive Product Requirement Documents(PRDs), implementing experimentation methodologies, and data-driven decision-making, resulting in streamlined processesand accelerated product development• Effectively managing a team of Product Managers and Product Designers, providing mentorship, fostering collaboration, andfostering a culture of innovation and excellence

• Defined and executed the Commerce vision, strategy, and goals in collaboration with cross-functional partners and executive leadership• Led marketplace transformation efforts, resulting in a remarkable 15% increase in Payments adoption and a $5MM gain in serviced GMV within a single quarter• Drove a notable 10% growth in LeafLink Marketplace engagement by introducing data-driven features and functionality that boosted active buyers, AOVs, and repeat purchase rates• Empowered and mentored a 3-member team of Product Managers, fostering creative problem-solving and aligning product roadmaps with the overarching Commerce strategy.• Proactively established strategic tech partnerships to fill data, technology, and capability gaps, effectively optimizing product success• Developed and implemented an experimentation framework, promoting iterative learning and enhancing the effectiveness of building and testing hypotheses• Championed the adoption of MVP (Minimum Viable Product) development across the team, guiding Product Managers through experiential learning and successful implementation

• Defined and led LeafLink's inaugural Commerce product roadmap from inception to execution, encompassing user research, strategic planning, vision definition, engineering management, go-to-market strategies, and result measurement• Pioneered key competitive data strategies by implementing proper product taxonomy and restructuring product data to support unit pricing• Collaborated with the data team to develop core commerce metrics, reporting, and product attribution strategy, providing actionable insights for informed product development• Successfully launched LeafLink's first A/B test, resulting in an impressive 9% increase in add-to-cart rates and validating crucial assumptions that laid the groundwork for future product innovations.• Boosted conversion rate by 4% through targeted improvements to cart performance and optimizing the checkout experience to reduce friction for users

• Currently leading a replatform from a 5-year-old Ruby on Rails open source platform to a SAAS platform, Shopify Plus• Own, manage and prioritize the digital product and A/B testing roadmaps to support digital product and company initiatives• Evaluated, implemented and manage the relationships with partners such as Segment.io, Optimizely and Fullstory in order to improve our understanding of a Mack Weldon customer’s journey• Analyzed and implemented a new fraud solution software that decreased the time spent on reviewing potential fraudulent orders by 99.8%• Responsible for the development, launch and maintenance of a POS application to support the opening of Mack Weldon’s first brick and mortar store• Ideate, collect requirements, oversee development, launch and monitor new features such as gift with purchase, customer reviews, internal tools and global onsite banners• Facilitated the redesign of core parts of the website such as the homepage, category pages and PDPs and measured the impact by A/B tests• Managed the launch of features required to expand Mack Weldon’s business into Canada such as international surcharges, free shipping and free returns• Led the transition from a legacy webpage builder to a powerful headless CMS solution, Contentful resulting in a drastic decrease in development time necessary to launch new webpages

• Oversaw the design and development of a new checkout and mitigated the risk of changing a critical part of the funnel by A/B testing the upgraded feature• Launched Mack Weldon’s first loyalty program resulting in increased order frequency while maintaining AOVs• Implemented a third-party referral program, Talkable as another channel for customer acquisition and retention• Integrated with a recycling vendor, Circular, to support Mack Weldon’s initiative to become more socially responsible• Tested and implemented a new navigation structure as our product assortment outgrew the current structure

• Oversee the entire release process including planning, testing and automation in collaboration with Product Managers, QA Engineers and Developers• Responsible for testing and advising on all API and flat file integration bug fixes and improvements• Manage a large scale project to merge several JOOR products into one external facing self-service tool to accommodate the influx of 4000 non-JOOR brands associated with the on-boarding of a major client• Advocate for more robust internal tools to meet data needs of a high growth and scalable business• Work closely with senior executives to forecast incoming data requests based on new contracts• Lead new product trainings for data team and report ROI to stakeholders

• Worked with JOOR’s network of brands to integrate data onto our platform resulting in $7 billion of GMV in 2015• Collaborated with Retail Engagement, DevOps, Account Management, Product and Quality Assurance teams to improve internal workflows as well as external brand communication• Mastered backend database queries to revolutionize internal task and data upload processes leading to significant improvements in efficiency and accuracy• Led a team of Developers, Product Managers and Data Analysts to grow an existing tool used by 3 clients into a tool that is now utilized by 400+ clients to streamline the data upload and maintenance process

Data Solutions Team eliminated upon acquisition by LinkedIn

• Manage the entire product life cycle from budgeting, negotiation and pricing, issuing purchase orders, monitoring order status to the local delivery of product • Responsible for five million dollars worth of product• Develop and implement customized time and action (T&A) calendars to maintain an on-time delivery• Review and respond to daily communications from all overseas agents and factories • Create weekly reports detailing the status of current orders enabling the sales team to effectively sell new goods• Collaborate with the sales team to translate customer orders into a fluent and accurate purchase order• Monitor the design team to assure approvals and comments are completed in accordance to the T&A calendar • Work with the accounting department to open and manage lines of credit, oversee the budgeting and payment for factories, and receive all original bills of lading• Assist the receiving department, freight forwarder and customs broker with all incoming shipments• Communicate with our licensing agent to ensure contracts are being adhered to

• Directed, supervised, trained, and monitored over 100 employees for new store openings• Provided suggestions and feedback to staff to maximize their capabilities• Reported to corporate management on the status of training certifying staff would be ready for business launch• Accepted the offer to remain at location for a longer period of time in order to assist in management

• Created a business plan and presented it to potential clients in the emergency medical services field• Processed patients’ billing, statements and reimbursement claims• Helped develop the systems, procedures and manuals currently in use by the firm today• Utilized Quick-Books to record and manage clients’ financial information and documents• Hired, trained, and managed new employees• Responsible for the report distribution and generation of bills