Sarah Stretton Email and Phone Number

• Leading client projects from proposals and research design through to C-level presentations, detailed final report and follow-up actions. • Combining the analysis and synthesis of primary research methods qualitative techniques (face-to-face interviews, TDI’s), and quantitative methods (online survey design, CATI statistical data;) with secondary research (published information, industry reports and Internet sources) to uncover detailed insights.• Working collaboratively with Business… Show more • Leading client projects from proposals and research design through to C-level presentations, detailed final report and follow-up actions. • Combining the analysis and synthesis of primary research methods qualitative techniques (face-to-face interviews, TDI’s), and quantitative methods (online survey design, CATI statistical data;) with secondary research (published information, industry reports and Internet sources) to uncover detailed insights.• Working collaboratively with Business Owners, Board Directors Marketing departments of client companies. Translating briefs into projects (lasting 1-6 months) with defined scope, budgets and deliverables, including UK, international and multi-lingual projects alongside leading a team of trusted suppliers e.g., panel/data providers, freelance consultants and fieldwork research partners.• Embedded robust desk research processes, information governance and in-depth analysis. Access to market, financial, trade and industry data (various), secondary consumer research.• Answering client questions, creating hypotheses to create compelling, insightful research. Briefs include market position, company reputation, competition analysis (key players, risks and new opportunities), customer buyer personas (insights, behaviours and profiling), segmentation, market-sizing models, new product / market launches, brand perceptions and innovative B2B marketing campaigns (ROI). Show less

- Developing market sizing models from bottom up to top down from statistical secondary sources to evaluate market share and potential within accessible markets- Developing and designing primary research studies to understand buying committee influences, face to face, telephone interview to online survey design- Conducting stakeholder interviews with C-suite to operational staff, collating insight by asking the right questions and uncovering trends- Researching disruptive industries… Show more - Developing market sizing models from bottom up to top down from statistical secondary sources to evaluate market share and potential within accessible markets- Developing and designing primary research studies to understand buying committee influences, face to face, telephone interview to online survey design- Conducting stakeholder interviews with C-suite to operational staff, collating insight by asking the right questions and uncovering trends- Researching disruptive industries and adjacent market trends- Collating competitor analysis to fully understand the competitive landscape, opportunities and threats- Contributing to the delivery of refined business models, innovation ideas and opportunities - Adept and confident in creating and presenting research findings, having delivered over 30 projects in the last 2 years- Extensive experience of creating accurate, unbiased buyer personas and briefing all internal and external stakeholders to understand best practice Show less

• UBT Market research consultant (2018-2020) working within the Global Market Research team at UBT - covering research projects across multiple sectors, including Construction (Building Materials), Manufacturing (Components), Trade & Distribution, High Specification Packaging, Landscaping & Architecture, Healthcare, Consumables (Cleaning Products) and Tool Hire companies. • Led multi-sector client projects for Intelligence 2 Insight Market Research (2017-2019) Developed/ presented… Show more • UBT Market research consultant (2018-2020) working within the Global Market Research team at UBT - covering research projects across multiple sectors, including Construction (Building Materials), Manufacturing (Components), Trade & Distribution, High Specification Packaging, Landscaping & Architecture, Healthcare, Consumables (Cleaning Products) and Tool Hire companies. • Led multi-sector client projects for Intelligence 2 Insight Market Research (2017-2019) Developed/ presented strategic market insights, buyer personas, market analysis (competitor landscape), core messages (branding, marketing and campaigns), multi-channel strategy (digital and media mix) and multi-country / industry sector research. • Established own company specialising in Marketing Consultancy (2013-2017) (Brand Research, Campaign Strategy & Execution) with a multi-sector portfolio of local/regional clients. Built company reputation to manage diverse B2B & B2C projects, market research insights, marketing strategies, client relationships and new business generation (winning proposals and sales pitches). Delivering marketing strategy and campaigns for B2B and B2C clients. A confident, collaborator within cross-functional teams and stakeholders - to uncover opportunities and design new value propositions for businesses. 20 years of experience across a wide mix of sectors; Automotive, FMCG, Pharmaceutical, Public Sector, Education, Telecommunications, Retail, Financial, Leisure, Utilities and Energy. Excellent knowledge across market research, data, digital, design, creative, PR, media buying and print. Show less

Dual role to manage the team at Box Clever Marketing across all disciplines and also to provide internal communications, marketing strategy and implementation for the Clifton Cowley Group.BCM was an Integrated Agency delivering both online and offline solutions to a wide variety of B2B/B2C clients - across various sectors.Clients include : Heritage Motor Centre, Warwickshire County Council, Stratford District Council, Stratford Parkway, Centro, The Sixth Form College Solihull… Show more Dual role to manage the team at Box Clever Marketing across all disciplines and also to provide internal communications, marketing strategy and implementation for the Clifton Cowley Group.BCM was an Integrated Agency delivering both online and offline solutions to a wide variety of B2B/B2C clients - across various sectors.Clients include : Heritage Motor Centre, Warwickshire County Council, Stratford District Council, Stratford Parkway, Centro, The Sixth Form College Solihull, The Wildmoor Spa, Delphi, CR Products, Inspire International, Solar Efficient, AAH Pharmaceuticals, Clifton Cowley, Patent Expressway, Sybre, Hepworth Browne. Show less

Secondment to WH Smith through BHWG, whilst pregnant with my daughter.

Virgin Atlantic, Gift Aid 2000

VW Commercial Vehicles, Persil, Andrex, Eastern Electricity

Audi, One 2 One

SmithKline Beecham, CARE International UK, TSB