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Analytical, strategic, and solutions-driven Customer Success/Client Solutions Manager bringing along 8+ years of startup experience cultivating effective client relations that drive engagement, ROI, and long-term retention, and surpassing KPI goals. Proven expertise in creating media plans along with monitoring, analyzing campaign performance and making proactive recommendations to refine results while consistently creating and improving internal and client-facing processes. Skillful in guiding advertising strategy and ad offerings by collecting and analyzing marketplace data, feedback, and insights. Demonstrated experience in being the voice of customers and updating sales process and product roadmap accordingly. Self-driven people’s leader, with the ability to thrive in a fast-paced environment and distill complex goals into actionable plans.
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Senior Client Success ManagerVideoamp Oct 2022 - Jan 2024Los Angeles, California, Us -
Strategic Client ManagerVideoamp Oct 2021 - Sep 2022Los Angeles, California, Us
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Customer Success ManagerMediaocean Mar 2021 - Oct 2021New York, Ny, Us(Formerly 4C Insights)• Guide strategic D2C (Direct to Consumer), QSR, Retail, CPG, and Fin-serv brands on how to achieve business goals via cross-channel advertising through the 4C/Mediaocean platform (Social, TV, OTT, and Premium video).• Deliver solutions leveraging SaaS products as well as retain and upsell clients to ensure satisfaction and success. • Identify new opportunities to drive ROI for shared advertisers by collaborating with publisher partners (Facebook, Pinterest, Twitter, Snapchat, and LinkedIn) and audience partners (Oracle, Experian, IRI, Foursquare).• Foster and cultivate strong relationships by providing white-glove services to clients, advocating best practices, and keeping them abreast of industry and category trends.• Run training sessions with the new users to execute coordinated account plan aligned with corporate goals for driving growth and adoption of 4C/Mediaocean solutions.• Support client health, daily communication with users, tactical meetings, escalation, and product issues and updates.• Perform bug reporting and solution management with the engineering team as well as identify customer satisfaction risks and demonstrate a proactive, solution-based approach to mitigate escalations.• Manage post acquisition change by identifying knowledge gaps and pioneering appropriate training for the CS team. -
Client Success Manager4C Insights Oct 2019 - Mar 2021New York, Ny, Us -
Associate Media DirectorStrike Social May 2019 - Aug 2019Chicago, Illinois, Us• Assisted the VP of Media and Agency Operations, and VP of Strategy on implementation from Improvado to Tableau for improving company workflow and quality of optimizations and insights. • Managed paid media campaigns from ingestion to completion on paid media including YouTube & social media platforms. • Gained fluency in YouTube's TrueView and provided invaluable conversion insights to client, such as store visits, and action-based metrics including bookings, clicks, purchases, and app downloads.• Acquired an understanding of AI technology and buyer engagement protocol to help monitor campaign performance and proactively employ optimization strategies.• Translated technical language to non-technical stakeholders as well as analyzed data to identify insights and optimizations.• Collaborated with the internal sales teams to recommend next steps for growing brand relationships while also assisting in the new client RFPs.• Maintained global office relationships by partnering with teams in England, Poland, and the Philippines on a daily basis. -
Media Strategy SupervisorOmd Usa Aug 2017 - May 2019New York, Ny, Us• Recognized by client, the Illinois Lottery, for delivery of innovative consumer-centric insights: a new embedded test and learn strategy during the execution of the January Annuity campaign, once referred to as the “gold standard.”• Provided supervision for a team of 2 direct reports—the Strategist and the Assistant Strategist and ensured all daily responsibilities and workflows were completed in a timely and efficient manner. • Planned Illinois Lottery's App campaign, thus resolving SDK barriers by leveraging partners with respective proprietary SDK capabilities for supporting media attribution KPIs.• Managed successful implementation of the client’s ad server from Sizmek to DCM. • Delivered a comprehensive gubernational landscape POV for client, passing strategy on to the client and their agency team. -
Senior AssociateMediavest | Spark Mar 2016 - Jul 2017New York, Us• Held accountable for managing multi-million-dollar brands to include the ConAgra account in addition to the Taco Bell account, developing national video strategies to ensure timely display of ads. • Served as a primary point of contact and liaison between the client and vendors; managed relationships with all parties to ensure all client advertising goals were not only met, but exceeded. • Acknowledged by leadership for leading to brand dollars and TRPs indexing at 100 or more for a year by streamlining the brand-by-brand allocations process for the portfolio.• Crafted and executed innovative plans/media buys to deliver against and the overarching brand and business objectives. -
Media AssociateMediavest | Spark Oct 2013 - Mar 2016New York, Us
Sarah Swift Skills
Sarah Swift Education Details
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University Of OregonAdvertising
Frequently Asked Questions about Sarah Swift
What is Sarah Swift's role at the current company?
Sarah Swift's current role is Enterprise Client Success.
What is Sarah Swift's email address?
Sarah Swift's email address is sa****@****hts.com
What is Sarah Swift's direct phone number?
Sarah Swift's direct phone number is +184790*****
What schools did Sarah Swift attend?
Sarah Swift attended University Of Oregon.
What skills is Sarah Swift known for?
Sarah Swift has skills like Integrated Marketing Communications Planning, Creative Problem Solving, Account Management, Project Management, Marketing Strategy, Program Development, Budgeting, Cost Control, Strategic Communications, Campaign Management, Branding, Multi Channel Marketing.
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