Building strong performance through a best-practice revenue marketing function worldwide - delivering strong unit economics. Core focus on demand creation and capture strategy, brand development, messaging, digital, content, channel, customer, partner ecosystem and product marketing.Haiilo helps build the digital home for over 3.5 million employees, within more than 650 global companies including Google, Salesforce, Swarovski, Coca Cola, L'Oreal, DHL, PWC, BCG, KPMG, E.ON, Uniper, Deutsche Telekom, American Medical Association, Elekta and Asklepios.Connecting organisations through the communication, content and community that makes every employee successful in their role—wherever they are.With the introduction of AVA (our very own Artificial Virtual Assistant) we are helping everyone get more done, faster!

Helping businesses grow fast and efficiently.

London chapter member of this private, global community for commercial growth operators. Core objectives are to share, learn and develop best practice for high growth businesses.

Created and delivered a new brand strategy and narrative that positions the company as a category-defining market leader.Built from scratch a highly performant demand generation machine and marketing strategy through creating and supporting strong collaborative teams.Within 6 months, inbound contribution to opportunity pipeline grew from 0 to 45%.Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable in brand experience. - Within one year of setting up the company, we had our first 100 customers.- One year later, every second someone in the world was playing a Leadfamly game.- By December of that year it had doubled- On our busiest day that year we saw 1.2 million people playing our games – that’s within just 24hrs!- On an annual basis we have over 2 billion seconds of game play on our platform.- This year we have over 650 global customers creating playable brand experiences!- And, on Friday 2nd October 2022 we became Playable - not just a name change but the very reason for our being.Marketing means more when it is playable!

Consulting project to the board-in support of business growth objectives.Delivered: New corporate brand and identity, proposition and messaging, organisation design and marketing plan.

SmartFocus a Francisco Partners company acquired by ActitoOwned product and go-to-market strategy. Repositioned brand and offering, delivered digital-first demand generation machine.KPI summary:- Global company rebrand affected an increase in time on page by 40%- Drove 218% improved performance in qualified sales pipeline over two years- Increased deal value by 43%- Grew social audience by 75% in the last year- Implemented integrated marketing and sales process alongside marketing and sales automation system – Salesforce- Forrester Research, Inc. named Message Cloud as a Strong Performer in their Wave report The Forrester Wave™: Cross-Channel Campaign Management - 2018, with the highest score possible in five criteria.Marketers spend billions on attracting customers and yet more than 70% of first-time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions across all channels annually – the customer has control, but you have the power to influence. Message Cloud encompasses everything marketers desire for their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behaviour, not by the marketer’s best guess. It allows businesses to eradicate conversion kerbing obstacles, through smart insights and personalization across all channels to any device – all on one powerful platform with one single customer view. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touchpoint.

Responsible for the complete Oracle Retail marketing and communications strategy.Member of the global Oracle Retail [RGBU] leadership team.Building the recognised industry leading brand for Retail.KPI summary:- 4948 HILOs for fiscal year 16, with an average value of $433k- Contributed $173.2m in opportunity pipeline and 38.7% to total sales revenue- Integrated Micros into the Oracle business and ecosystem

Responsible for the complete marketing and communications strategy within Europe, Middle East, Africa and Russia.

Lawson Software, acquired by Infor

Lawson Software acquired by Infor