Sarah Thompson Email & Phone Number

Frederick, Md, Us

Frederick, Md

Interfaith Housing Alliance (IHA) – 2012-2015 - Board chair; oversaw initiatives to raise funding funds and awareness through private/company donations and public-private partnerships.Community Foundation of Frederick County – 2011-2013 - Marketing committee; strategic planning and feedback on communications.Aviation Education and Career Expo – 2005-2014 - Co-founder/organizer of events to educate students about career opportunities and educators about tie-in with STEM curriculum.Frederick’s International Women’s Day – 2011-2013 – Co-founder/organizer of all-volunteer events to celebrate women locally and raise awareness of the challenges and plight of women and girls nationally and globally.International Council of Airshows – 2005-2007 – Secretary/treasurer.Daybreak Adult Day Services – 1998-2002 – Board member during capital campaign for a major addition and expansion project.Greater Frederick American Advertising Federation – 1997-1998 – President and board member at local level; regional lieutenant governor.

Frederick, Md

Communications specialist with strong written and verbal messaging skills including motivational and educational speeches, as well as annual report copy and other written communications for senior executives. Instrumental in the execution of marketing strategy and business development for corporations, associations and non-profits. Develop and execute branding and positioning strategies, marketing plans and budgets, capabilities statements, sales strategies and market research.

Frederick, Md

• Maintained market leadership position for Avemco Insurance Company, ranked first nationally in brand awareness and name recognition by a Gallup poll. • Managed marketing, advertising and public relations for AVEMCO Corporation and six subsidiaries across multiple platforms to consumer and business target markets. • Achieved objectives through advertising, direct mail, web sites, market research/analyses, database marketing, trade shows, events, affinity marketing and sponsorships.• Developed testing programs and tools to measure lead generation costs and identify controls in direct mail, print and online to set benchmarks that ensured cost-effectiveness.• Worked with senior management team to develop company-wide strategic plans and budgets.• Managed $2.3 million marketing budget. Successfully cut budget by 6.4% over a 5 year period with no adverse impact on overall sales. (Note: While some existing traditional channels were adversely impacted, more effective online channels were identified and exploited.)• Launched outbound telemarketing center that provided proof-of-concept, reduced cost-per-lead and shortened sales process. Conducted staff training and developed scripts, processes and reports.• Directed activities of agencies, contractors, printers and in-house resources.• Represented Avemco at trade shows and industry events.

Frederick, Md

Developed marketing, advertising and promotional materials to position company and portray accurate branding. Built a team of dedicated professionals; acted as an in-house marketing agency for parent company and subsidiaries. Managed outbound telemarketing program and staff.

Frederick, Md

Career path included Clerk Typist, Secretary, Marketing Administrator and Telemarketing Manager.

Communication Arts

Journalism