Defined and developed proposition enhancements and customer led strategies for British Airway's global Executive Club Members. Led programme change and project delivery to meet commercial revenue targets, grow share of wallet and to drive increased satisfication and member engagement.

Responsible for development of global customer led strategies and lifecycle marketing approaches to engage British Airway's loyalty programme members in the Executive Club and On Business. Managed end to end campaign delivery and translated insight into multi-channel communication strategies to drive acquisition and activation targets.

Managed global campaign delivery from briefing through to campaign execution, deployment and analysis. Developed and implemented strategies and multi-channel marketing plans to communicate to global Executive Club Members. Drove business targets alongside engagement and loyalty objectives; through leadership of multiple agencies and stakeholders to achieve optimum results with adherence to brand guidelines.

Category Buyer for Jewellery, Watches and Accessories. Responsible for sourcing, negotiating, developing, selecting and managing supplier accounts to agreed terms. Developed and implemented business plans and category strategies in line with BA's brand strategy. Managed merchandising, stock control, order and invoicing approval through supply chain relationship. Exploited product portrayal through management of brochure copy and design.Have buying experience across all key category… Show more Category Buyer for Jewellery, Watches and Accessories. Responsible for sourcing, negotiating, developing, selecting and managing supplier accounts to agreed terms. Developed and implemented business plans and category strategies in line with BA's brand strategy. Managed merchandising, stock control, order and invoicing approval through supply chain relationship. Exploited product portrayal through management of brochure copy and design.Have buying experience across all key category areas sold inflight including Fragrance & Beauty, Electricals/Gifts, Liquor and Tobacco. Key involvement in relaunch of BA retail website and expansion into seat-back retail and brochure management. Show less

Organised and executed all stages of account management from briefing to billing. Implemented a fully integrated, pan European marketing programme for business-to-business client. Developed innovative brand positioning programme to ensure market leadership. Initiated, evaluated and promoted to Clients additional marketing opportunities to increase revenue. Involvement in new business pitches.

Recruited as Retail Analyst, progressing to Retail Buying Executive before being promoted to Retail Support Manager.Supported full retail buying process; source, negotiation and selection, then reporting on monthly performance and recommendation for change.

One year placement in Epcot Centre in WDW in Florida, representing England in the world showcase UK pavillion. Worked full time in food and beverage position. Active member of Guest Service Management scheme and Disney Trainer.