Fundamentalco is a brand value creation company, sitting at the intersection of brand, business and investment.

Oversight of 5,000 people and teams in every market, globally. Lead integration of 15 Accenture Interactive acquisition in creative, digital, media and content to re-brand as Accenture Song.Oversight and Integration of Droga5 globally into the Accenture Song network. Key leader defining Song Offering to the market.

Lead management team to build and grow the most influential creative agency of the decade winning Agency of the year 13 times, and Agency of the Decade in 2020 from both Ad Age and Adweek- Joined start up agency two years into their existence and grew it from fifty employees to a 900 employee global agency over the course of a decade, from $15mm in revenue to $200mm plus; expanding capabilities in media, design, digital, consulting and tech.- Lead AOR wins and relationship growth with Fortune 500 companies from JPMorgan Chase, Prudential and Under Armour to Mondalez and Heinken.- Lead integration and expansion of Droga5 with 49% sale to William Morris Endeavor in 2013 and 100% sale to Accenture Interactive in 2019- Key leader driving the 100 % acquisition of Droga5 to Accenture interactive in 2019Promotions:2014 named Global CEO, Droga5 (London, Sydney and ultimately Sau Paulo and Tokyo offices)2013 named CEO, Droga5 NY2010 named President, Droga5 NY from General Manager