Sarah Threet, Mba Email & Phone Number

Seattle, Washington, United States

- Pipeline auditing and development (ICP, content, messaging, channel strategy, lead scoring, etc.)- End-to-end campaign consulting, including execution, testing, and iteration - Marketing orchestration consulting for companies with marketing departments of 200+ people - Tech-stack audit and recommendation

Seattle, Washington, United States

Lead coordinator and liaison between departments Marketing and Communications and Planning, Design, and Construction. Facilitating the multi-departmental collaboration of all marketing and communications needs for new hospital building openings. Reviewal of project plans, creation of appropriate timeline/schedule, build out and management of Monday board, creation of budget proposal and management of updates, facilitation of meetings with project teams to ensure timeliness of tasks and address barriers, with inter and intradepartmental collaboration to ensure that the project meets brand/value standards and is factually accurate.

Developing brand identity and marketing strategy for a diversity of businesses, predominantly small to medium-sized businesses and startups, including retail, food, construction, finance, real estate, energy, and sustainability. Creation of content strategies and collateral (graphic design, blogging, social media posts).Conducting market research that identifies appropriate target audience and strategies for growth.Client examples:Marketing and Branding Consultant (Contract), Lilliettes, CMI (December 2020 - Present)Sustainability Policy Project Manager (Contract), Bellingham Marine Industries (November 2019 – April 2020)Marketing Project Analyst and Consultant (Contract), Valpak Advertising (May 2017 - October 2017)

Bellingham, Washington Area

Researched and wrote an academic paper focusing on ethical procurement and electric vehicle policies. Applied understanding of how to market different policies to different demographics.Assisted with development of curriculum, compilation of resources, grading and feedback on assignments for introductory business students and senior-level business sustainability majors

Bellingham, Washington

End-to-end sustainability policy development, inclusive of a marketing strategy, and instructions for implementation and optimization of the policy.Created a bill of materials and conducted an audit in collaboration with local sustainability groups.Accomplishments:Developed a cost-benefit analysis illustrating savings of over $20,000/year for the Bellingham office alone, and an estimated value of the competitive advantage.Won company buy-in by diversifying presented information, mindful of different stakeholder values, visual presentation, and choice of language.Demonstrated excellent time management skills by completing the project 2 months early, with only 2 week’s notice due to COVID.

Bellingham, Washington Area

Developed, implemented and managed social media, print, and email direct marketing campaigns.Conducted market research and utilized Google Analytics, SEO, and email campaigns to identify targets, and build personas.Measured KPIs and PPC metrics to illuminate new opportunists and adapt strategy.Accomplishments:Increased sales by 7%.Demonstrated ability to work with complete ambiguity: created manual and strategy from scratch, as the previous manager destroyed the manual upon exit.Designed a self-auditing manual with legal guidelines ensuring consistency and managing risk.Collaborated with a local vendor to implement a website overhaul that optimized search ability (SEO/SEM compatible).Demonstrated cost-effective marketing management by leveraging a frugal marketing budget of less than $70k/year.Track record of completing projects approximately 3 x faster than previous managers.

Bellingham, Washington Area

Conducted market research for new and senior clients and utilized previous client accomplishments to assist in determining strategic best fit.Compiled and analyzed marketing data acquired from coupon redemption and advertisements. Accomplishments:Implemented SalesForce CRM and trained sales consultants.Built KPIs for clients to benchmark sales performances; 90% saw an increase in profits.Strengthened client relationships through consistent communication (proper CRM utilization); resulted in low client turnover.Increased lead generation in a low-income county by 25% despite franchise interest to drop county.Strong writing skills were regularly complimented by management.

Bellingham, Washington Area

Ranked top shipping specialist for 9 months for quality, number of items and packages packed and shipped, and highest income contribution.Tasked with important, high-dollar client orders due to demonstrated quality and speed.

Bellingham, Washington Area

Contributed to a top-performing local and national team in all metrics, including customer service and sales.Highly customer-focused with an average score of 4.7/5 on customer satisfaction surveys.

Developed, implemented, and managed multi-channel social media, web, and print campaignsCreated all collateral, and managed brand image and consistency.Developed social campaigns that targeted diverse groups of tobacco users interested in quitting; conducted A/B testing and created marketing personas.Maintained website vendor relationships.Monitored metrics through Google Analytics, Instagram Analytics, and PPCs.Accomplishments:Sustained twice the necessary profits needed through sales per month.Maintained the highest industry retail revenues in the county by providing excellent customer service that cultivated brand loyalty.Acquired partners and wholesalers via networking, social media engagement, and community development, that expanded wholesaler growth by over 600% (5 to 30 in 8 months).

Promoted to supervisor within the first quarter of employment due demonstrated high customer satisfaction and loyalty.Trained and provided constructive feedback to employees (team of 4).

Mba, Business Administration And Management, Sustainability

Activities and Societies: Microeconomics - B; Intro to Professional Management - A; Statistical Methods - B; CIS - B+; Marketing.

Bachelor Of Arts (Ba), Drawing, Printmaking, Mixed Media

Activities and Societies: Glee Club, AIDS Awareness, Suicide Prevention Awareness, Compass 2 Campus, Women's Rights Foundation, "Do Art!.