• Spearheads the development and design of comprehensive marketing collateral, encompassing catalogs, product brochures, print advertising, direct mail campaigns, advertisements, and sales promotions.• Assumes the role of Social Media Manager and crafts engaging content to bolster brand presence and foster engagement across various platforms.• Captures images of crops and merchandise for utilization in marketing collateral and social media platforms.• Manages all aspects of branded promotional merchandise, ensuring alignment with brand standards.• Skillfully manages budgets allocated for sales personnel.• Maintains website product listings utilizing WordPress and creates visually engaging website banners and videos.• Provides mentorship and guidance to marketing andcommunication interns, fostering their professional development and contributing to team effectiveness.• Leads the execution of specialized programs, demonstrating leadership in coordinating, organizational skills, and projectmanagement.• Strategically coordinates and participates in sales meetings leveraging insights to optimize resource allocation and elevate participant experience.• Assumes responsibility for overseeing booth preparation,procuring materials, and coordinating distribution logistics at critical trade shows, guaranteeing compelling representation and active engagement.• Coordinates the distribution and development of press releases across diverse business units, product lines, and personnel, effectively enhancing visibility and brand recognition.

• Oversaw and mentored a team of eight Keuka College students, providing guidance and direction to ensure project success.• Conducted comprehensive consultations with village leadership to outline project objectives and articulate the artistic visionfor the mural.• Orchestrated a comprehensive community-wide survey to align project goals with community needs and expectations.• Fostered a collaborative environment by actively engaging with the students in project planning and execution phases,facilitating skill development and teamwork.• Demonstrated exceptional communication skills by effectively liaising between various stakeholders and coordinatingseamless collaboration across diverse groups.• Spearheaded weekly progress meetings, setting clear objectives and timelines to drive project momentum and ensure timelycompletion.• Served as a primary point of contact between students and external entities, facilitating smooth communication and addressing any issues or concerns promptly.

• Conceptualized and spearheaded a distinctive Senior Capstone Project at Keuka College, demonstrating leadership and innovative vision.• Coordinated closely with a fellow artist/classmate to meticulously plan and execute the project, aiming to establish a lasting legacy within the alma mater.• Played a pivotal role in the ideation phase, consistently offering original and inspiring concepts to enrich the creative process.• Collaborated effectively with the college art director and marketing team, contributing to the development of a cohesivedesign that aligned with institutional objectives.• Orchestrated a comprehensive campus-wide survey and facilitated focus groups to gather invaluable feedback, ensuring the mural design resonated with the diverse college community.• Successfully managed the project timeline, adeptly balancing academic coursework and professional commitments, while maintaining unwavering dedication to project milestones.• Overcame various challenges by fostering strong collaborative relationships with professors, the art director, and local artists, leveraging community support to address obstacles proactively.• Demonstrated exceptional commitment and work ethic by dedicating 10-13 hours daily to the project, meticulously ensuring the timely completion of the intricate mural design while meeting all requirements.

• Spearheaded collaborative efforts with teams to conceptualize and refine designs, ensuring alignment with project objectives and company standards.• Executed the creation of diverse graphics utilizing Adobe Suite, meticulously adhering to quality standards and specifications set forth by the organization.• Played an important role in the design of marketing collateral and maintenance of brand identity guidelines, ensuring consistency and adherence to brand standards.• Restructured company’s digital archive files for improved organization, accessibility, and efficiency in retrieval.• Demonstrated exceptional organizational skills in efficiently managing file systems, streamlining access to critical assets, and maintaining a structured archive for seamless retrieval.• Engaged proactively within the design team, contributing insights, and offering support as needed to drive project success and meet deliverables.• Effectively managed remote workflow dynamics, with virtual communication tools to facilitate seamless collaboration and project execution.

• Orchestrated the conception and execution of event posters and program brochures utilizing the Adobe Suite, meticulously adhering to the company’s exacting standards and specifications.• Crafted T-shirt designs for diverse clientele, employing techniques within the Adobe Suite to deliver compelling visual solutions.• Fostered productive collaboration with team members throughout the design process, leveraging collective expertise torefine and enhance project outcomes.• Conceptualized and delivered customized logo designs for multiple clients, ensuring meticulous compliance with all outlined requirements and specifications.• Demonstrated adaptability and teamwork by seamlessly integrating into collaborative projects, while proactively following directives to achieve project objectives.• Employed virtual communication tools to execute all tasks remotely, showcasing adeptness in navigating digital platforms for seamless project management and delivery.