Content that Matters Media Group (CTM) is an independent agency specializing in providing clients with the strategic insight, partnership development capabilities, and operations management necessary for content and media companies to achieve meaningful and sustainable growth in Spanish language markets.

Top Grove is a cannabis consumer products company that redraws the boundaries of how cannabis is consumed by creating inclusive, relatable and aspirational branded products that speak to people of discerning tastes. Find out more about our brands and the growing community of users that love them:www.topgrove.comwww.myvenna.comwww.daddygraybeard.comwww.thincpure.com

Open America Project (OAP) provides strategic consulting in areas of marketing and media designed to improve processes, increase productivity, and maximize revenue. OAP was rolled into CTM Media Group in June of 2019.

Cultura Colectiva is the fastest growing digital content publisher focused specifically on millennials and Gen-Z. I was hired as a consultant to advise and lead the brand launch in the U.S. market. In this role, I was responsible for developing and executing the positioning, marketing, strategic partnership development, and media/PR initiatives to support the successful rollout. Results:Audience growth partnerships secured with: Group Nine MediaRefinery 29Successfully secured feature and executive interviews with leading media including:- Wall Street Journal- Ad Exchanger- Cheddar TV- Newswhip- Digiday- Medium.comAwards:Shorty Awards Audience Winner for best use of AI (www.shortyawards.com, honoring the best of social media).

Coach/player role responsible for U.S. strategy and sales for Televisa Brands Group, the publishing division of the largest Spanish- language media group in the world. Key Achievements: • Increased advertising revenue by 20% by creating sponsorship opportunities around relevant entertainment content vertical in print, digital and experiential. • Increased advertising CPM by 16%, successfully contributing to increased profitability. • Onboarded six new clients in the first six months• 140% personal budget attainment.• Managed and motivated a national content and sales team of 12.

Responsible for negotiating, managing and optimizing the $30M portfolio of licensed/ JV brands and strategic partner relations with multinational companies including DC Entertainment, Disney, G+J, Hearst, National Geographic, Mattel, Nintendo and Rodale, among others.

Designed and implemented growth strategies for Men’s Health and Women’s Health brands, delivering 20% increase in overall revenue in less than six months. Aligned the content and commercial strategies to work together, sharing resources and objectives to provide an integral marketing solution to brands looking to interact the health & wellness community in Mexico and Latam. Key Achievements: • Increased digital ad revenue by 90% in first 100 days.• Attained 110% budget completion.

Created and produced content for fashion and beauty verticals to ensure relevancy to local market. Built strategic relationships with designers, brands and industry leaders to ensure access to resources and celebrity talent for exclusive features. Key Achievements:• Increased circulation revenue by 19% by refocusing content strategy from syndication to exclusive production and related content-first sales strategy resulted in 30% increase in ad revenue.

Pitched and produced local FOB fashion and beauty content.

Developed marketing and branding strategies for international consumer brands expanding into Mexican market. Secured local and national, short and long lead media coverage to support brand roll out. Obtained 15% growth in new business in first year by proactively seeking out partner agencies and coordinating pitches for global clients seeking out ROA.