Execute a multi-channel social strategy that brings the corporate brand voice to life via social media platforms and influencer-led properties. Critical strategic partner and liaison between matrixed marketing teams to ensure priority messaging alignment and crisis monitoring and response globally.

Led the social media management and influencer relations team on behalf of all global social media accounts (consumer, gaming, small business, B2B and corporate), influencer relations strategy, and major North America influencer relations campaigns across all product segments and audiences. Acted as key partner in collaboration with Go To Market teams in executing a global Paid, Owned, Earned strategy on behalf of social and influencer. Instituted best practices and refreshed policies and procedures related to social media account management, Influencer Relations vetting and agency management, and social media crisis comms response. Spearheaded complex negotiation and transition of influencer agency of record to ensure greater alignment across paid and organic, better visibility into influencer compensation, higher quality content and enhanced brand safety.

Executed total reimagining of the corporate blog. *Modernized processes and integrated tools across the marketing stack.*Built an internal stakeholder community with real-time engagement and training.*Outperformed goals on all awareness and engagement metrics, including doubling visits from 30K to more than 60K per day.

Managed this cybersecurity organization’s global social media, blog, and internal communications governance, strategy and execution. *Transformed social media marketing process and messaging, resulting in immediate ROI in terms of the ability to streamline content, respond to breaking news and brand mentions, and efficiently manage inquiries across platforms.*Doubled pageviews and boosted lead-gen assets on corporate blog

Executed digital communications strategy across Dell's enterprise technology portfolio. Rebranded Dell’s Enterprise blog as a destination for enterprise tech news and announcements.*Increased posts by 400% and pageviews by 35%*Formed influencer program which yielded 25% increase YOY in independent coverage

Built a social media presence from scratch for Dell’s global PowerEdge server business.

HelpAttack! was a pioneer startup. It allowed users to give to their favorite nonprofits just by updating their status. HelpAttack! was sold in 2013 to a nonprofit database platform.