Sarah Vickers

Sarah Vickers Email and Phone Number

Marketing Strategy, Enablement & Operations | Loyalty and Acquisition @ Starbucks
Sarah Vickers's Location
Seattle, Washington, United States, United States
Sarah Vickers's Contact Details

Sarah Vickers personal email

n/a
About Sarah Vickers

Sarah Vickers is a Marketing Strategy, Enablement & Operations | Loyalty and Acquisition at Starbucks. She possess expertise in advertising, project management, copywriting, marketing communications, strategic planning and 15 more skills. Colleagues describe her as "Sarah is truly a Jack of all trades – while working on our account she assisted us with completing logos, brochures, print ads, photo-shoots, press conferences… you name it and Sarah has done it. She keeps her cool in high pressure situations and is never afraid to take on a new project. As a company we have been very fortunate to have such an excellent person working on our account. Any company would be very lucky to have such a well-rounded employee on their staff."

Sarah Vickers's Current Company Details
Starbucks

Starbucks

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Marketing Strategy, Enablement & Operations | Loyalty and Acquisition
Sarah Vickers Work Experience Details
  • Starbucks
    Sr. Marketing Manager (Via 24 Seven Talent)
    Starbucks Jan 2022 - Present
    Seattle, Wa, Us
    Author of product requirements for customer features within the marketing program. Leads marketing strategy and enablement across Starbucks Rewards’ customer journey and marketing campaigns within digital channels. Defines KPIs, priorities and milestones for Martech, Customer Experience and Product teams that inform product roadmap for marketing technology. Collaborates with Analytics team in order to setup marketing tests to measure and optimize features and programs for future customer strategy. Leads post launch cross-department share-outs of capability functionality, key learnings and future objectives. Brings leaders along with updates and/or presentations on project status and future strategy. Always working with an agile mindset and comfortable handling change management.
  • Starbucks
    Marketing Manager
    Starbucks Jul 2020 - Sep 2020
    Seattle, Wa, Us
    Brought on for a short-term contract position to help manage a major program-related rollout. Strategized customer campaign product requirements and prioritized schedules. Created and owned cutover plans, project timelines and content while aligning with internal and external teams. Managed end-to-end testing as well as a post-launch audit to ensure project success and presented key learnings to adjacent teams for further program optimization. Authored a MarOps launch packet for future team reference to create firm task management with appropriate timelines.
  • Starbucks
    Marketing Manager
    Starbucks Feb 2019 - Dec 2019
    Collected and prioritized campaign management product requirements from Marketing, Business Strategy and Martech teams. Managed and led a team of five MarOps partners in executing Starbucks Rewards’ marketing strategy across multiple digital channels. Defined operational and product roadmap for marketing technology based on current capabilities and future business strategy. Collaborated with multiple Marketing and Technology teams that spanned Starbucks Rewards Loyalty and Acquisition, Customer Data, Security and Privacy, Point of Sale and third party vendors to drive the delivery of campaigns and products that would influence marketing campaign capabilities and customer data inputs. Compiled campaign trends and metrics and shared out key learnings to adjacent teams for future program optimizations. Hosted weekly cross-team meetings to educate adjacent teams on campaign functionality and discovery sessions. Worked with an agile mindset and handled change management in order to pivot to business needs while maintaining process efficiency. Worked in a high volume, tight timeline environment and executed high level, visible work with extreme accuracy.
  • Starbucks
    Associate Marketing Manager
    Starbucks Mar 2015 - Feb 2019
    Responsible for email marketing operations and best practices for both customer rentention and acquisition channels. Always striving to create campaigns with efficiency and automation to increase personalization, while reducing manual day-to-day work. Able to guide creative and technical strategy to multiple cross-functional teams with a customer focused lens. Campaigns can include intricate targeting or high-volume/versioning, and require a specific eye to ensure quality assurance upon deployment. Able to push campaign work through impacted teams while juggling multiple deadlines. Making sure to always apply any campaign learnings within the program to inform business units on successes and areas where adjustments can be made.
  • Hackeragency
    Account Executive
    Hackeragency Jul 2014 - Mar 2015
    Seattle, Wa, Us
    Managed daily contact with clients to nurture client relations and receive campaign requests. Worked with cross-functional internal teams to communicate goals and kick start campaign directives. Handled high-volume campaigns with intricate targeting parameters, ensuring accurate and effective results with post-campaign analysis reviewed with clients.
  • Gremillion & Pou Integrated Marketing
    Account Executive
    Gremillion & Pou Integrated Marketing Nov 2012 - Oct 2013
    Shreveport, La, Us
    Responsible for daily contact between agency and client to receive job/campaign directives. Handled internal agency communication with multiple departments to complete campaign goals. Reviewed all creative jobs to ensure they met brand standards and strategic goals before delivering to the client. Managed multiple accounts and projects within specific timeframes to meet scheduled deadlines. Reported to the Account Manager and Supervisor to confirm client goals are met.
  • Gremillion & Pou Integrated Marketing
    Account Coordinator
    Gremillion & Pou Integrated Marketing Jul 2011 - Nov 2012
    Shreveport, La, Us
    Provided assistance to the Account Executive and Account Manager on assigned team by taking requests to meet client needs. Learned all internal agency processes to build upon professional skills and efficiency in performing jobs. Was in daily contact with clients to take requests, and had to clearly communicate directives to various team members and departments to ensure campaign goals were met.
  • Townsquare Media
    Intern
    Townsquare Media Jul 2010 - Aug 2010
    Purchase, New York, Us
    One month internship included learning tools of selling, production, traffic, client interactions, verbal communication skills, and copywriting. Assisted various teams with project specific tasks and project management. Completed and passed daily training sessions and assessment exams online.

Sarah Vickers Skills

Advertising Project Management Copywriting Marketing Communications Strategic Planning Social Media Marketing Social Media Creative Briefs Public Relations Integrated Marketing Marketing Digital Marketing Online Advertising Digital Media Marketing Strategy Media Relations Media Planning Creative Direction Creative Strategy Teamwork

Sarah Vickers Education Details

  • Louisiana State University
    Louisiana State University
    Mass Communication/Advertising

Frequently Asked Questions about Sarah Vickers

What company does Sarah Vickers work for?

Sarah Vickers works for Starbucks

What is Sarah Vickers's role at the current company?

Sarah Vickers's current role is Marketing Strategy, Enablement & Operations | Loyalty and Acquisition.

What is Sarah Vickers's email address?

Sarah Vickers's email address is sv****@****lsu.edu

What is Sarah Vickers's direct phone number?

Sarah Vickers's direct phone number is +133734*****

What schools did Sarah Vickers attend?

Sarah Vickers attended Louisiana State University.

What skills is Sarah Vickers known for?

Sarah Vickers has skills like Advertising, Project Management, Copywriting, Marketing Communications, Strategic Planning, Social Media Marketing, Social Media, Creative Briefs, Public Relations, Integrated Marketing, Marketing, Digital Marketing.

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