Sarah Vickery Email and Phone Number
25 West Street, Poole, England BH15 1, gb
Sarah Vickery's Location
Wisborough Green, England, United Kingdom, United Kingdom
Sarah Vickery's Contact Details
Sarah Vickery work email
- Valid
- Valid
Sarah Vickery personal email
n/a
Sarah Vickery phone numbers
About Sarah Vickery
Experienced Digital Marketing Specialist with a demonstrated history of working in the retail and entertainment industries across Performance Marketing, Customer Relationship Management (CRM), Direct Marketing, and Social Media.
Sarah Vickery's Current Company Details
Merlin Entertainments Plc
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Digital Director at Merlin Entertainments plc
25 West Street, Poole, England BH15 1, gb
- Website:
- merlinentertainments.biz
- Employees:
- 10
- Company phone:
- +44 1202 666900
- Company email:
- pressoffice@londoneye.com
Sarah Vickery Work Experience Details
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Digital DirectorMerlin Entertainments Plc Sep 2019 - PresentPoole, England, Gb• Define & lead the global ecommerce strategy for Merlin indoor attractions• Lead an international team of 50+ digital & channel specialists, motivated & engaged to deliver new operating model & commercial targets. • Manage all digital channel paid activity (PPC, Social, Affiliates, SEO & CRM) establishing best in class campaigns at target ROAS. • Oversee 120+ global websites driving commercial revenue across web merchandising, yield management, CRO & development programme ensuing continued growth. • Led a new global web re platform centred in online user experience enabling world class engaging digital journeys & experiences. • Identified new growth opportunities & helping secure board funding to enable digital transformation, with focus now on delivering new technology across Merlin. • Led key vendor relationships including tenders of new partners & technologies, & management to ensure target SLA & performance met. • Collaborate & work cross functionally with the executive board to identify & deliver Merlin long term vision & strategy. • Spearheaded key revenue driving strategies; dynamic pricing, 1PD data within paid media, CRM single guest view & segmentation build.
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Digital Marketing LeadSelfridges Aug 2016 - Jul 2019London, England, Gb• Defined Selfridges digital growth strategy overseeing a multi-million budget across all performance channels (PPC, Affiliates, Display, SEO, Social & influencer) resulting in unprecedented traffic & revenue results. • Lead a best-in-class team of 12 digital & channel specialists motivated to deliver commercial targets. • Managed targets (£200m+) & budgets (+£12m) ensuring an effective ROI, as well as negotiating competitive partner contracts. • Represented digital business at board level providing strategic & performance updates. • Defined & implemented Selfridges globally through our digital channels activation across EU, US, HK, AU & CNY. • Oversaw key agency partner relationships – ensuring KPIs & SLAs were met maximising Selfridges value. • Spearheaded key revenue driving projects such as PPC automation & audience targeting, SEO international on-site & off-site campaigns & Affiliate programme restructure. -
Digital Marketing ManagerSelfridges Jul 2014 - Jul 2016London, England, Gb∙ Managed and delivered the UK digital strategy across PPC, SEO Affiliates and email/CRM. ∙ Collaborated with key stakeholders (Finance, Ecommerce and media agencies) to set channel and website targets maximising ROI and business profitability. ∙ Managed the site redesign project improving our natural search visibility across UK and international markets. ∙ Ran influencer and social campaigns to increase brand awareness and search rankings. ∙ Supported our international launch strategy across CN, US, HK and AU.
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Crm ManagerSelfridges Jul 2012 - Jul 2014London, England, Gb• Defined & implemented Selfridge’s first CRM strategy, delivering £5m sales within 2 years with a £250k budget. • Implemented a new ESP & single guest view enabling segmentation, email triggers & dynamic content based on personas • Improved email workflow by implementing processes, managing teams to deadlines, gathering approvals etcs• Led the social team to deliver groundbreaking campaigns across Twitter, Instagram & Facebook both organic and paid.
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Crm ManagerOffice Shoes Feb 2011 - Jul 2012London, Gb• Defined and implemented Office first CRM strategy covering email, social media and direct mail channels. • Reviewed Office ESP technology, identified a cost effective partner and implemented the new system to help reach CRM goals. • Built a marketing database enabling the implementation of an advanced segmentation strategy to develop long term customer relationships. • On a weekly basis created reports on channel performance and completed in depth analysis on key customer segments for the whole business. • Reviewed and improved the data capture process for both online and offline, and have run several acquisition campaigns increasing the number of new customer records. • Improved email work-flow by implementing processes, managing teams to deadlines, gathering approvals, thus eliminating delays. In addition redesigned current email templates to further improve sales and deliverability. • Created and implemented customer research initiatives such as online surveys providing Office with a level of customer insight for the first time. • Managed relationships with key clients and implemented their brand online marketing activity including emails, website, social media and SEO presence. -
Crm ManagerTicketmaster Entertainment Jan 2009 - Feb 2011Beverly Hills, California, Us• Defined and implemented the UK CRM strategy in line with company goals and as a result increased sales, customer engagement and loyalty. • Successfully trained, managed, and led a team responsible for the CRM strategy, including acquisition, retention, and reactivation campaigns via email, social media, and advertising.• Regularly completed and presented to senior management in-depth reports analysing campaign effectiveness, strategic achievements, and competitor behaviours. • Undertook regular data analysis to identify profitable segmentation groups, and worked with agencies to develop persona based targeting. • Re designed and A/B tested email templates and algorithms based on CRM data to produce innovative emails with relevant and personalised content increasing all key email metrics.• Responsible for customer data management including legal compliance to DPA, as a result conducted data audits and presented best practice to key business areas. • Worked within an online taskforce to identify, develop and implement new online strategies including online customer reviews, product recommendations, and loyalty initiatives. -
Crm ExecutiveTicketmaster Entertainment Sep 2006 - Jan 2009Beverly Hills, California, Us• Identified profitable customer segments and executed relevant targeted marketing emails including trigger based campaigns to drive sales.• Liaised with business areas to implement Ticketmaster’s contact strategy, ensuring brand cohesion, profitable returns and key KPI’s were achieved. • Devised and implemented online and offline campaigns including landing pages to drive up data capture and promote Ticketmaster products. • Compiled and produced regular reports analysing the performance of email campaigns, customer behaviour via Webtrends and Ticketmaster’s competitive positioning via Hitwise. • Developed and deployed several market research surveys, and provided in depth data analysis enabling Ticketmaster to gain customer insight and improve overall effectiveness. • Due to a keen interest in Digital Marketing, I created reports detailing this area and identified new profitable opportunities including social network activities for Ticketmaster.
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Marketing AssistantAllwag Promotions Ltd Jun 2005 - Sep 2005Hatfield Peverel, Essex, Gb• Using my initiative and market research I identified a new customer market for Allwag Promotions to target, as a result became solely responsible for creating a new website including content to support this opportunity.• Developed a comprehensive primary year marketing plan for the new website. Additionally took responsibility for the website launch, which included email campaigns, PPC/SEO activity as well as analysing and reporting effectiveness. • Created and became a gatekeeper for a database of over 5,000 customer contacts including in depth profiles of the top 50 companies to successfully launch the new website. • Through customer sales calls I generated sales enquiries worth over £500,000. -
Government Relations AssistantPfizer Jun 2004 - Jul 2005New York, New York, Us• Proactively communicated the role and activity of Corporate Affairs and Pfizer across the organisation and at external events to MP’s and Health Care Professionals. • Successfully planned and managed a number of key external events, including Pfizer involvement in the Political Party Conferences and Houses of Parliament meetings. • Monitored, identified, and analysed key policy issues and data and communicated this information internally to senior management.• Worked within a team environment to develop new PR strategies, maintain projects like healthcare briefings, and create Pfizer online PR positioning papers on key issues. • Created other means of positioning Pfizer as the leader in the pharmaceutical industry through creating and managing content on a number of micro sites on key political websites.
Sarah Vickery Skills
Digital Marketing
Online Marketing
Direct Marketing
Social Media
Customer Relations
Sarah Vickery Education Details
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The Institute Of Direct And Digital MarketingIdm Digital Marketing -
Aston UniversityManagerial Adminstration Studies
Frequently Asked Questions about Sarah Vickery
What company does Sarah Vickery work for?
Sarah Vickery works for Merlin Entertainments Plc
What is Sarah Vickery's role at the current company?
Sarah Vickery's current role is Digital Director at Merlin Entertainments plc.
What is Sarah Vickery's email address?
Sarah Vickery's email address is sa****@****s.co.uk
What is Sarah Vickery's direct phone number?
Sarah Vickery's direct phone number is +448001*****
What schools did Sarah Vickery attend?
Sarah Vickery attended The Institute Of Direct And Digital Marketing, Aston University.
What skills is Sarah Vickery known for?
Sarah Vickery has skills like Digital Marketing, Online Marketing, Direct Marketing, Social Media, Customer Relations.
Who are Sarah Vickery's colleagues?
Sarah Vickery's colleagues are Nazrina Nagatijo, Daniel Davies, Ashley Nelson, Natasha Eve, Georgia Miles, Eddie Dwyer, Hayati Hassan.
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