DWKC is a professional network of women committed to learning, mentoring, collaborating and growing together. Our group thrives on the different backgrounds and professional paths of our members to focus on professional development, networking, project & team connection, soft skills development and building a sense of community.

• Responsible for development of long-term account success and growth.• Work with strategy and planning to transform knowledge of client business objectives, internal and competitive opportunities, and customer insights into actionable marketing communications strategies and tactics.• Seek new, organic business opportunities with existing clients, by building relationships across the client’s organization, and with key industry partners. • Provide team with direction and input to ensure business and project goals are met • Maintain leading edge of knowledge of clients’ business and industry.• Recognize and seize opportunities to contribute to agency new business.• Client Categories: Government Agencies, Healthcare, Higher Education, Manufacturing & Distribution

• Nurtured a strong working and personal relationship with client POCs and their management• Day-to-day interface between clients and internal teams, including strategy, creative, social, media and data departments• Led all aspects of the account, including the development of marketing strategies, analyzing performance and monitoring financials• Project management, ensuring all client projects meet deadlines and stay within budget• Managed client budgets and forecasts, while looking for growth opportunities• Client Categories: Gaming; Healthcare; Hospitality; Travel

• Daily management, coaching and support of Marketing Coordinators, Player's Club Supervisor, and Players Club employees• Develop strategic marketing plans for the casino to achieve goals and increase revenue• Budget creation and monitoring for all department expenditures• Manage direct mail creative development, data management, timelines, and budgets to increase casino revenue, customer visitation and retention• Analyze ADT segmentation, theoretical reinvestment, and ROI to measure offer performance• Develop monthly and weekly promotions to increase revenue, card utilization, and customer engagement• Procurement and purchase of promotional materials to support marketing programs• Provide pre and post-analysis for marketing promotions and events • Manage and maintain casino website content • Collaborate with creative and media agencies to plan, develop and execute advertising and creative campaigns across all platformso Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Video, Display, Paid Facebook, Organic Facebook and Twitter• Establish goals and objectives for the Player's Club, including monitoring performance of the Club operations, tier program, and the overall guest experience.• Develop new tier programs and sign up incentives to increase card utilization.

• Supervised staff with responsibility for overall daily management of the Account Marketing team; supported, administered and managed operational goals and monitored achievements of performance and profit objectives for 7-10 casino and hotel properties• Managed projects that drove business objectives, strategy, asset delivery and content approvals between internal departments and external partners to ensure projects launched as planned; assured new programs were meeting business objectives• Supported property marketing leads in designated region during quarterly and yearly planning processes by disseminating reports and making optimization or strategic change recommendations backed by analytics• Developed and presented strategic marketing plans across media channelso Traditional Media: Direct Mail, Outdoor, Print, Radioo Digital Media: Video, Display, Email, Paid Facebook, Organic Facebook, Instagram and Twitter• Worked directly with external creative and media buying agencies to give direction and review/provide feedback on plans for media buys• Monitored and produced monthly and quarterly analytical reports, including best practices on campaign performance while making recommendations for improvement

• Daily management and support of marketing staff• Project management including coordination, tracking and approval of all creative projects• Identified, planned and directed creative development to produce marketing materials for all internal departments• Collaborated with media agencies and corporate marketing to plan, develop and execute advertising and creative campaigns across all platformso Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Video, Display, Email, Paid Facebook, Organic Facebook, Instagram and Twitter• Executed and supervised the execution of the company website, including regular updates• Assisted in the development of direct mail campaigns designed with specific criteria and goals to reach target audience• Researched, planned and placed sponsorships within the community that best aligned with the casino’s brand messaging and goals

• Fostered personal/professional development and provided day-to-day supervision of junior staff members• Collaborated internally with account service, interactive, accounting, SEO, social media and creative to identify integration opportunities• Managed and revised client plans to ensure budget compliance and strategic, lead generating goals• Researched, planned and supervised implementation of client media plans o Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Video, Display, Paid Facebook• Utilized research tools to assist with agency research and recommendations• Employed 3rd party ad serving tools and worked internally to ensure proper implementation• Client Categories: Banking; Hospitality; Insurance; Tourism

• Researched and provided marketing recommendations for traditional, social media and digital media platforms in order to increase sales and brand awareness.

• Maintained the overall relationship between the agency and clients• Developed a thorough understanding of each client’s industry, audience and needs• Designed marketing strategies for clients including yearly plans, goals and tactics• Served as the main liaison between client and creative team to ensure the client’s goals were met• Utilized project management tools to track creative projects through completion• Understood financials, prepared invoices; accountable for project account profitability and growtho Increased client profitably by 11%• Assisted with new business pitching and management• Client Categories: Architecture; Banking; Construction; Healthcare; Home Improvement; Legal; Non-Profit; Orthopedics; Retail; Technology; Transportation

• Strategic and process lead for the media department• Recruited, hired and supervised media interns• Developed media strategies and tactics, including yearly strategic budget planning• Coordinated/performed negotiations for all mediao Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Display• Assisted in the media strategy development for new business pitches• Collaborated with analytics to optimize media plans to achieve lead generation goals• Created and enhanced billing processes to increase efficiencies• Client Categories: Banking; Home Improvement; Insurance, Non-Profit; Retail; Tourism

• Strategic and process lead for the media department• Recruited, hired and supervised media interns• Developed media strategies and tactics, including yearly strategic budget planning• Coordinated/performed negotiations for all mediao Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Display• Assisted in the media strategy development for new business pitches• Collaborated with analytics to optimize media plans to achieve lead generation goals• Created and enhanced billing processes to increase efficiencies• Client Categories: Banking; Home Improvement; Insurance, Non-Profit; Retail; Tourism

• Assisted in establishing and tracked client media and budgets • Provided research, negotiation, planning and placement of all clients’ media plans and projects• Strategic planning associated with lead generating media tacticso Traditional Media: Direct Mail, Outdoor, Print, Radio, Televisiono Digital Media: Display, Mobile Texting• Compiled and interpreted media analysis for all clients• Client Categories: Higher Education; Legal

• Account management, including client and media communication• Tracked all media expenditures • Researched, planned, and placed media buyso Traditional Media: Outdoor, Print, Radio, Television• Client Categories: Healthcare; Higher Education; Home Improvement; HVAC; Non-Profit; Political; Retail

• Developed and executed lease required advertising• Assisted in the development and implementation of new store marketing programs• Administered the “I Am Loved” program• Coordinated public relations campaign programs and materials

• Planned monthly media buys; decreased advertising expenditures by 10%• Collaborated with all departments regarding all tournaments, promotions, parties, special events to produce coupons, brochures, signage, and advertising• Facilitated all media buys, collateral material, creative and design work produced by the advertising agency• Public relations duties: press release development, organization of volunteers for community service events and public appearances on behalf of the casino

• Sold and managed accounts• Contacted clients and created campaigns• Cold-called prospective clients

• Sold and managed accounts• Increased sales, surpassed sales goals, secured and developed new clientele• Contacted clients, created ideas, proofed ads and delivered papers• Assisted other account executives