Sarah is the Co-Founder & Chief Creative Officer of Wedge — the award winning, strategically-backed, brand & design firm known for distinct character in a world of abundance. Guided by the core belief that Everything Can Be Special. Wedge joins progressive & ambitious partners across various categories to successfully build brands from the ground up, evolve for a new stage of growth, and/or modernize icons for their new era across Identity, Campaign, Packaging, and special projects. In 2024, Wedge was awarded the global title of Dieline Studio of the Year.Together, Wedge works and their clients have been featured across FastCompany, Architectural Digest, Vanity Fair, Vogue, Monocle Magazine, and more. Through Wedge Ventures, Sarah invests in early stage startups and their founders, including but not limited to: oral wellness company Cocolab (formerly Cocofloss), Brami, GrowHappy, Ami Ami Wine, & Aupale Vodka (exited). —In 2009, Sarah began her career in global advertising as a writer, having worked across campaigns that tapped into cultural truths for brands such as The North Face, Adidas, Absolut, IKEA, HBO, Top Shop, Samsung, Volkswagen, Porsche, Molson, and more. Sarah's superpower is her ability to articulate compelling brand narrative that is culturally resonant and emotionally impactful. She translates these big ideas into signature creative direction across the full brand experience. At Wedge, Sarah applies this experience to every client project and ambition.Sarah was one of the first Canadians to be awarded by Cannes for Brand Content, as well as a Gold in Film, for her work on Volkswagen — a documentary entitled, “ONCE MORE: The Story of VIN 903847” that ran across Bravo and the Discovery Channel.Today, Sarah primarily resides in Montreal with her young family or is found in Brooklyn, New York.
