- Manages a team of SEO, paid search, social, and media teammates in an integrated approach to ensure each client receives a cohesive strategy across all channels.

- Manages a team of 6 Paid Search Specialists responsible for clients across the USA and Canada.- Works across integrated media teams to optimize reporting efficiency for clients- Represents paid search team on monthly/weekly client calls and calls with auditing agencies. Also, stands in as a representative of all digital marketing channels when needed - SEO, Social, Media.- Provides recommendations to clients about budget allocation to drive the best paid search strategy. Adding dollars to paid search might not always be the answer, in which case I recommend another digital channel investment. - Responsible for training paid search new hires.- Paid Search Team Leads also manages the same responsibilities as the Senior Paid Search Specialists.

- Manages PPC accounts in the automotive industry totaling over $300k in monthly ad spend working with key agency accounts. Ad campaign strategies span across Google Search Ads, Google Display Ads, Google Discovery Ads, Google Video Ads, and Bing Search Ads.- Presents on monthly client deck calls to review reporting and next step opportunities for account strategy.- Develops budget recommendations, account audits, and SERP audits for current and prospective clients.- Provides resources for the paid search team such as agency specific paid search, industry news updates for client deck calls, and updates to team training documents.- Leads, trains, and develops goals for college internship programs.- Senior Paid Search Specialists also manage the same responsibilities as Paid Search Specialists.

- Managed PPC accounts in the automotive industry totaling over $175k in monthly ad spend. Ad campaign strategies span across Google Search Ads and Bing Search Ads.- Optimized ad copy to improve ad relevancy and ad rank with the use of client branding, unique selling points, and call-to-actions to drive higher click through rates (CTR) and lower cost per click (CPC).- Performed in-depth competitor analysis to evaluate competitor strategy through the ad preview tool, auction insights, and competitor website audits.- Responsible for completing, providing, and delivery KPI analysis and monthly reports to each client.- Communicated with other in-house services being utilized by clients for integration opportunities to drive well-rounded and optimized performance for clients.

- Identified qualified candidates with the applicant tracking program CATS- Conducted phone screens and scheduled in person interviews- Temporary work

- Assisted the Business Development Director in developing sales strategies based on research findings- Developed paid-search ad campaigns with Google Adwords and tracked efforts on Google Analytics- Managed social media accounts and created weekly blog posts and monthly newsletters- Implemented programs such as Constant Contact, ACT!, Microsoft Office Suite, Sales Navigator (LinkedIn)