Sarah Whyte

Sarah Whyte Email and Phone Number

Director of Sales and Marketing, Big Bus Vancouver and Westcoast Sightseeing @ Westcoast Sightseeing
Vancouver, BC, CA
Sarah Whyte's Location
Vancouver, British Columbia, Canada, Canada
Sarah Whyte's Contact Details

Sarah Whyte work email

Sarah Whyte personal email

n/a
About Sarah Whyte

Sarah Whyte is a Director of Sales and Marketing, Big Bus Vancouver and Westcoast Sightseeing at Westcoast Sightseeing. She possess expertise in tourism, hospitality, event management, tourism management, hotels and 23 more skills. Colleagues describe her as "Sarah was my manager for a Stretch project at Hootsuite, which accounted for 20% of working time for one quarter. Sarah has excellent organizational skills which meant that despite different timezones she ensured that the project always made good progress, produced actionable results and was completed on time.", "I have employed Sarah for the past 6 years at Whistler Blackcomb. Sarah is extremely organized and detail oriented, reliable, trustworthy, and is a great ambassador for the resort. She is well respected among the Vancouver Tourism Industry and has always been actively involved in Vancouver based tourism networking events.", and "I’ve worked with Sarah for several years as part of a partnership between UBC and Whistler Blackcomb (specifically around the WB Student Pass). Sarah is easy to communicate with, organized, and consistent in providing feedback on the program. I look forward to our status meetings where we brainstorm ideas for creative activations and overall, she is great to work with."

Sarah Whyte's Current Company Details
Westcoast Sightseeing

Westcoast Sightseeing

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Director of Sales and Marketing, Big Bus Vancouver and Westcoast Sightseeing
Vancouver, BC, CA
Employees:
73
Sarah Whyte Work Experience Details
  • Westcoast Sightseeing
    Director Of Sales And Marketing, Big Bus Vancouver And Westcoast Sightseeing
    Westcoast Sightseeing
    Vancouver, Bc, Ca
  • Gray Line Westcoast Sightseeing
    Director Of Sales & Marketing
    Gray Line Westcoast Sightseeing Mar 2024 - Present
    Vancouver, British Columbia, Ca
  • Product Marketing Alliance
    Pro Member
    Product Marketing Alliance May 2021 - Mar 2024
    San Francisco, California, Us
  • Transoft Solutions Inc.
    Manager, Americas Regional Marketing
    Transoft Solutions Inc. Jan 2023 - Feb 2024
    Vancouver, British Columbia, Ca
  • Invision
    Sr. Product Marketing Manager
    Invision Jul 2021 - Jul 2022
    New York, Ny, Us
    I led the go-to-market strategy for marketing activities, competitive intelligence, and internal enablement for 3 products —Freehand, Spaces, and Pages. Accountable for product-led campaigns that drove market awareness and product adoption. • Led the go-to-market and communications for product and feature launches covering three large product teams, partnered with marketing to develop and scale a new product-led social series.• Established the research and enablement for marketing and sales teams on key competitor insights.• Oversaw and created messaging and sales assets for competitive positioning, Human Resources persona, and Freehand product.
  • Hootsuite
    Product Marketing Manager, Services And Security Portfolios
    Hootsuite Sep 2019 - Jul 2021
    Vancouver, Bc, Ca
    I led the go-to-market strategies for the services and security portfolios. Responsible for driving product adoption and acquisition through product development, market research, positioning, messaging, and coordination of launch tactics.• Spearheaded the planning, enablement, and reviews for FedRAMP, Instagram Stories, and Paid Services betas and launches.• Developed and executed go-to-market strategies through competitive intelligence, market research, buyer and influencer persona development, messaging, product/marketing/sales alignment, enablement requirements, sales collateral, marketing planning and continuous monitoring oversight.• Led market research and managed executive leadership reviews to redefine enterprise services and launch a new paid offering to accelerate customer adoption and success on social media.
  • Hootsuite
    Marketing Strategist, Education
    Hootsuite May 2018 - Sep 2019
    Vancouver, Bc, Ca
    I led the product marketing, revenue strategies, and special project initiatives that contributed to the growth of Hootsuite Academy’s online education and training products. • Led growth and digital conversion campaigns to drive online education revenue; this included marketing planning, forecasting, reporting, creative direction, and working with global channel teams to execute.• Developed and executed go-to-market strategies for new education products, that involved pricing research, personas, value propositions, competitive differentiation, and launch communications.• Conducted customer interviews to understand the voice of the education customer. The results from interviews defined the education personas and led to initiatives to improve the online education experience.
  • Hootsuite
    Marketing Specialist, Education
    Hootsuite Aug 2016 - May 2018
    Vancouver, Bc, Ca
    • Managed Hootsuite’s Higher Education program and drove program development at scale to educate the next generation of social pros.• Project management working cross-functionally with internal and external teams to deliver a new UX to increase organic discoverability and reduce user signup friction.• Led the Hootsuite Academy social video brand campaigns from ideation to implementation to deliver live-action videos that drove social engagement, product demos, and revenue.
  • Whistler Blackcomb
    Regional Sales Account Manager
    Whistler Blackcomb Nov 2010 - Aug 2016
    Whistler, Bc, Ca
    As the Regional Sales Account Manager, I shared my love for the mountains with partners based in Vancouver and was the lead on a variety of programs that drove pre-booked revenue. Programs: Student Pass, Corporate Perks, Loyalty Redemption, Transport, and Hotel Partners. • Exceeded student pass goal 4 consecutive years through the development of the sales and marketing strategy to include a digital campaign and increasing student representation to share messaging on-campus.• Grew the corporate perks program by implementing a unique referral program, researching, networking, and prospecting candidate companies.• Routinely analyzed data to monitor and report on trends and make recommendations on program adjustments and improvements to senior management.• Partner education through training presentations, incentives, and familiarization tours.
  • The Vancouver Trolley Company
    Sales & Marketing Manager
    The Vancouver Trolley Company Aug 2007 - Dec 2010
    As the Sales & Marketing Manager at this family-owned medium-size business best known for their Hop-on, Hop-off sightseeing tours I managed all aspects of sharing our message – advertising, product development, media relations, presenting at tour & travel tradeshows, hiring & training, and the hotel partner program.• Project management, design oversight, and distribution for all digital and print materials to meet deadlines and stay within budget.• Oversaw a complete redesign of the business website for appearance, direct sales functionality, and ability to update content in-house.• Managed over 20 advertising partner clients to develop unique package solutions to distribute collateral, messaging, and drive on-board sales.• Hired ticket sales agents and trained all employees on sales strategies and advertising partner initiatives.

Sarah Whyte Skills

Tourism Hospitality Event Management Tourism Management Hotels Hospitality Management Hospitality Industry Leisure Marketing Strategy Business Travel Food And Beverage Team Building Trade Shows Resorts Hotel Management Travel Management Yield Management Revenue Analysis Social Media Marketing Corporate Events Marketing Sales Training Negotiation Management Sponsorship Leisure Travel Event Planning

Sarah Whyte Education Details

  • Ubc Sauder School Of Business
    Ubc Sauder School Of Business
    Projecet Management Fundamentals
  • Capilano University
    Capilano University
    Tourism And Travel Services Management
  • Capilano University
    Capilano University
    Destination Resort Managment

Frequently Asked Questions about Sarah Whyte

What company does Sarah Whyte work for?

Sarah Whyte works for Westcoast Sightseeing

What is Sarah Whyte's role at the current company?

Sarah Whyte's current role is Director of Sales and Marketing, Big Bus Vancouver and Westcoast Sightseeing.

What is Sarah Whyte's email address?

Sarah Whyte's email address is sa****@****ite.com

What schools did Sarah Whyte attend?

Sarah Whyte attended Ubc Sauder School Of Business, Capilano University, Capilano University.

What skills is Sarah Whyte known for?

Sarah Whyte has skills like Tourism, Hospitality, Event Management, Tourism Management, Hotels, Hospitality Management, Hospitality Industry, Leisure, Marketing Strategy, Business Travel, Food And Beverage, Team Building.

Who are Sarah Whyte's colleagues?

Sarah Whyte's colleagues are Pattarawadee Treesataya, Jon Buston, Daniel Guest, Sumanpreet Kaur, Courtney Lucas, Paola Vila, Ririko Hamada.

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