Sarah Whyte Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, CA

San Francisco, California, US

Vancouver, British Columbia, CA

New York, NY, US

• I led the go-to-market strategy for marketing activities, competitive intelligence, and internal enablement for 3 products —Freehand, Spaces, and Pages. Accountable for product-led campaigns that drove market awareness.
• Led the go-to-market and communications for product and feature launches covering three large product teams, partnered with marketing to develop and scale a new product-led social series.
• Established the research and enablement for marketing and sales teams on key competitor insights.
• Oversaw and created messaging and sales assets for competitive positioning, Human Resources persona, and Freehand product.

Vancouver, BC, CA

• I led the go-to-market strategies for the services and security portfolios. Responsible for driving product adoption and acquisition through product development, market research, positioning, messaging, and.
• Spearheaded the planning, enablement, and reviews for FedRAMP, Instagram Stories, and Paid Services betas and launches.
• Developed and executed go-to-market strategies through competitive intelligence, market research, buyer and influencer persona development, messaging, product/marketing/sales alignment, enablement requirements, sales.
• Led market research and managed executive leadership reviews to redefine enterprise services and launch a new paid offering to accelerate customer adoption and success on social media.

Vancouver, BC, CA

• I led the product marketing, revenue strategies, and special project initiatives that contributed to the growth of Hootsuite Academy’s online education and training products.
• Led growth and digital conversion campaigns to drive online education revenue; this included marketing planning, forecasting, reporting, creative direction, and working with global channel teams to execute.
• Developed and executed go-to-market strategies for new education products, that involved pricing research, personas, value propositions, competitive differentiation, and launch communications.
• Conducted customer interviews to understand the voice of the education customer. The results from interviews defined the education personas and led to initiatives to improve the online education experience.

Vancouver, BC, CA

• Managed Hootsuite’s Higher Education program and drove program development at scale to educate the next generation of social pros.
• Project management working cross-functionally with internal and external teams to deliver a new UX to increase organic discoverability and reduce user signup friction.
• Led the Hootsuite Academy social video brand campaigns from ideation to implementation to deliver live-action videos that drove social engagement, product demos, and revenue.

Whistler, BC, CA

• As the Regional Sales Account Manager, I shared my love for the mountains with partners based in Vancouver and was the lead on a variety of programs that drove pre-booked revenue. Programs: Student Pass, Corporate.
• Exceeded student pass goal 4 consecutive years through the development of the sales and marketing strategy to include a digital campaign and increasing student representation to share messaging on-campus.
• Grew the corporate perks program by implementing a unique referral program, researching, networking, and prospecting candidate companies.
• Routinely analyzed data to monitor and report on trends and make recommendations on program adjustments and improvements to senior management.
• Partner education through training presentations, incentives, and familiarization tours.

• As the Sales & Marketing Manager at this family-owned medium-size business best known for their Hop-on, Hop-off sightseeing tours I managed all aspects of sharing our message – advertising, product development, media.
• Project management, design oversight, and distribution for all digital and print materials to meet deadlines and stay within budget.
• Oversaw a complete redesign of the business website for appearance, direct sales functionality, and ability to update content in-house.
• Managed over 20 advertising partner clients to develop unique package solutions to distribute collateral, messaging, and drive on-board sales.
• Hired ticket sales agents and trained all employees on sales strategies and advertising partner initiatives.

Projecet Management Fundamentals

Bachelor Of Tourism Management - Btm, Tourism And Travel Services Management

Diploma, Destination Resort Managment