Sarah Wickizer Email & Phone Number

Washington, Dc, Us

Remote

Remote

- Managed the Northeast Regional Marketing Team- Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region- Forecast and Measure pipeline for the region for each quarter, based on output from Marketing programs, SDR team, and Sales quota- Plan, create and execute all marketing activities for the regions and report results-Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, pre and post-campaign reporting/measurement- Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team- Primary liaison between Americas Field Sales, broader Go-to-Market (GTM), Channel and ISV Partner teams, and Product Marketing teams

Remote

- Managed the East Regional Marketing Team- Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region- Plan, create and execute all marketing activities for the regions and report results-Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, pre and post-campaign reporting/measurement- Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team- Primary liaison between Americas Field Sales, broader Go-to-Market (GTM), Channel and ISV Partner teams, and Product Marketing teamsOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. Over 8,400 organizations, including Engie, JetBlue, Nordstrom, Takeda Pharmaceutical, Teach for America, T-Mobile and Twilio, trust Okta to help protect the identities of their workforces and customers.

Remote

- Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region- Plan, create and execute all marketing activities for the regions and report results-Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, pre and post-campaign reporting/measurement- Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team- Primary liaison between Americas Field Sales, broader Go-to-Market (GTM), Channel and ISV Partner teams, and Product Marketing teams

Washington D.C. Metro Area

Herndon, Va

-Responsible for creating and executing overall marketing strategy for inbound and outbound campaigns utilizing online, email, direct mail, customer loyalty programs, social media and other channels to generate leads-Design and manage webinars, customer roundtables, face-to-face events, and more to meet lead generation and pipeline attainment goals with specific call to actions leading to sales follow up-Work with sales management to understand goals, sales led activity strategies and priorities to ensure campaigns map to business objectives and quotas-Work with product marketing to leverage messaging and content created from the go-to-market plans and develop marketing material content to be used in campaigns

Washington D.C. Metro Area

- Support territory planning and sales alignment within the Public Sector- Collaborate with Sales leadership along with account management team to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories- Support Sales in optimizing target accounts within territories based on market data- Support the development of integrated marketing campaigns and events to develop key territories and special market segments- Analyze Sales and Marketing performance data, build dashboards, and track key metrics- Contract and negotiate with event venues on schedule, room, and A/V - Create campaigns in Eloqua and distribute email across targeted database

Washington D.C.

- Participate in the development and management of online marketing programs and social network strategy, with the purpose of generating new sales leads.- Marketing campaign content development and delivery.- Develop comprehensive marketing plans with strategic partners- Help to grow contact database and deepen relationships with current customers through a broad range of online and other communications- Ensure proper positioning of products, training and service offerings and are effectively communicated/reach the appropriate target audiences.- Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required.- Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required.- Represent the company outside of the office by planning and attending external events.- Content editor of figleaf.com- Collect information and data to produce consolidated monthly campaign metrics.- Manage the Fig Leaf blog through writing, as well as organizing the quarterly blog schedule.

Herndon, Va

-Wrote copy for marketing communication materials including websites, brochures, emails, etc.-Event and tradeshow coordination: Booked locations, order A/V to meet speaker requirements, handled all logistics including production of sales and marketing collateral, coordinated speakers and sales staff for the event, responsible for on-site execution of events.-Reviewed all Eloqua email campaigns for marketing team members-Organized and executed on assigned marketing campaigns and programs for successful demand generation -Coordinated day-to-day sales support tasks-Performed common database marketing tasks including data entry, mining and reporting-Tracked and reported ROI for all marketing campaigns and events-Managed multiple marketing budgets through different partners-Managede and maintained relationships with sales divisions and vendor partners

Vienna, Va

-Acted as marketing intern by directly supporting four Field Marketing Managers-Managing details for 10 events concurrently -Worked closely with Managers to facilitate an event from start to finish, including sourcing the venue, creating content for invitation, communicating the event to our constituents, supporting the logistics (such as, catering, A/V, shipping & receiving collateral and managing the registration desk), and managing event follow up (such as reporting on the leads and statistics gathered after the event).-Created one-of-a-kind brochure for specialized event in Cyber Security. Worked closely with Sales Management, internal tools and outside printer to manage and create the final brochure, used at 25+ events per year-Managed and monitored $500K marketing budget from four different monetary sources-Helped manage the marketing materials for customers in support of the local sales teams