-Hired and lead a team of analysts and data scientists to support the web analytics, marketing analytics, and strategic pricing needs of the company-Worked with the product and engineering teams to establish a roadmap for a strategic pricing engine, and assisted in designing and running initial pricing tests to inform pricing strategy. Tests included insights about competitiveness, scarcity, and profitability.-Evaluated SEM performance and made data-informed decisions about ROAS targets and Google Ads campaign strategies, helping optimize a monthly spend budget of up to $500k. -Established an A/B website experimentation process that used Optimizely and collaborated with the product and engineering groups. This included ideating test ideas with data and prioritizing with opportunity sizing. -Oversaw customer and product segmentation efforts which allowed the business to understand who they are selling to and what types of products they sell. We implemented these learnings into branding efforts, SEM campaigns, A/B testing insights, and supply procurement. -Performed ad hoc analyses and reporting using Snowflake and Google Analytics 4

-Oversaw implementation of marketing spend reporting for all marketing channels; this included working with dat eng to set up and maintain data ingestion pipelines, and working with the reporting team to ensure delivery of accurate and actionable CPA data-Assisted in tracking implementation, maintenance, and migration of Google Tag Manager and Google Analytics tracking solutions through the migration to GA4-Performed ad hoc analyses using Databricks SQL, delivering insights into A/B tests, estimating incrementality impacts of various marketing channels, and doing opportunity sizing to be used for prioritization of projects-Collaborated as part of a data governance committee with the goal to improve the consistency of our reporting and ease of accessing our data-Established a request intake and prioritization process for the marketing analytics team, and facilitated cross-collaboration with the core data team at Aura

-Helped establish the first data warehouse for the company using Snowflake and FiveTran, porting data over from Postgres to free up the database to better serve site functions instead of analytical insights. -Collaborated on a funnel forecasting model that predicts volumes and flags anomalous trends in funnel conversion rates using GAM models and markov chain monte carlo simulation for prediction-Preformed analyses and model exploration for predictive underwriting to improve conversion

-Support the Testing & Optimization team, Web Analytics team, SEO Analytics team, Search Analytics team, Customer Analytics Team, and Pricing Team-Help set and communicate strategic direction and team roadmaps-Advocate for career pathing within analytics-Lead efforts to collaborate and integrate with company goals

-Responsible for the Sort Ranking algorithms and logic-Collaborate with Data Science and Development teams to implement data driven solutions-Explore machine learning techniques for Sort Ranking-Run and analyze output from A/B test to measure success -Perform ad hoc analyses and reporting to ensure the product is in line with company goals and initiatives-Maintain and communicate product roadmap to executives

-Responsible for running and optimizing partner pricing algorithms-Work on strategic projects related to pricing elasticity and testing approaches-Lead of data QA for department project for Hadoop data integration -Coding in Teradata: SQL, SAS, R, and Aster

-Site Optimization through A/B testing-Ad Hoc analysis for various traffic channels and website features-Coding in Teradata:SQL, Discover/Omniture, R, Aster

-Prepare awesome weekly lessons on basic english skills for grades 7 and 8-Attempt to carry out lessons according to plan-Walk away with whatever dignity I have left

•Hired as an outside statistician to work with a team of special educators.•Work entails data management and analysis using PASW. •Project involves both categorical and continuous data. •Compiling reports for the Counsel for Exceptional Children and grant applications.

•Provide one-on-one assistance with concepts.•Write problems for homework assignments and tests.•Grade homework, help students prepare for exam P.

-Worked three summers as an intern with Liberty in the Loss Reserving and the Risk Analysis and Modeling Services Departments.-Received professional instruction in weekly training meetings. -Participated in shell testing, quarterly work papers, and data cleaning for new models.-Contributed to reserve analysis in 2008, ULAE base analysis project in 2010, and a homeowners modeling project in 2011.