Sarah Wilkinson Email and Phone Number

Reporting to: Chief Customer Officer | Financial accountability: Global E-Commerce P&L responsibilityRole Summary: Ecommerce P&L: Digital Marketing / Trade & Merch / Content & Design / CRO

Reporting to: Chief Client Officer | Financial accountability: Global E-Commerce P&L responsibility: £80mRole Summary: Ecommerce P&L: Digital Marketing / Trade & Merch / Content & Design / Retail ConcessionsResponsibilities - Own the global E-Commerce P&L across 8 websites - - Responsible for a team of 26 driving revenue across Trade & Merchandising, Digital Marketing, Content & Design and Global Concessions - Devised and executed a robust international trade and merchandising strategy - Delivered a data-driven, customer first and visually stunning on-site content and design strategy to provide exceptional customer experience - Produced a digital marketing optimisation strategy to increase ROI and quality traffic across search, paid social, affiliates, display, SEO and trade email - Ensured continued exposure and target delivery for E-Commerce partners including Farfetch, Harrods and Selfridges - Partnered with CRM and retail teams to ensure a seamless omnichannel approach - Collaborated closely with the Digital Development team to deliver a digital transformation roadmap and project delivery Key Achievements - Drove improvements in digital marketing performance with the delivery of a multitouch attribution tool alongside increases in ROI across key channels - Delivered quantitative and qualitative insights projects to identify opportunities to elevate the E-Commerce customer experience, optimise useability and increase conversion and AOV - Launched on-site personalisation tool Dynamic Yield to personalise key journeys (bridal and men’s) and to enable a robust A/B testing programme - Partnered with the Digital Development team to redesign and re-platform checkout across 8 global websites, launch a new Rest of Asia website, launch virtual try-on and improve on-site performance metrics - Delivered improved trade analytics project to streamline reporting

Your Super is a global B-corp brand delivering superfood products for wellness and beauty.Reporting to: Founder | Financial accountability: Global E-Commerce Revenue: $70mRole Summary: E-Commerce P&L, Full-Funnel Marketing: Brand / Digital Marketing / CRM / CXResponsibilities - Led a team of 18 responsible for global E-Commerce P&L (UK, Europe, US) - Led teams responsible for Digital Development, Digital Marketing, Trade and Merchandising, Content & Design and Partnerships to deliver localised marketing and E-Commerce strategy - Delivered robust digital marketing strategy to optimise channel mix and increase ROAS - Led Product Management & Development team to deliver on-site projects to improve UX and increase AOV - Delivered optimised landing page project to provide seamless, elevated customer journeys and increase CVR from core channel activity - Delivered insight-led, automated and personalised in-life programme to increase customer engagement and lifetime value - Led CX team to deliver exceptional customer service Key Achievements - Delivered increases in core business KPIs (Traffic, CVR, LTV to CAC, ROAS, AOV)Increased CVR 22% with the introduction of a conversion rate optimisation programme - Led a complete overhaul and A/B testing programme for Meta, leading to increased ROAS and LTV

KLEKT is a global marketplace scale up offering a safe platform for buyers and sellers to trade luxury sneakers and apparel.Reporting to: Managing Director | Financial accountability: E-Commerce Revenue: £46mRole Summary: Full-Funnel Marketing: Brand / Digital Marketing / CRMResponsibilities - Built a team of 9 E-Commerce and Marketing experts across Trade and Merchandising, Content and Design, Digital Marketing, CRM and Influencer Marketing - Led Marketing team to design and execute a full-funnel digital marketing strategy across Paid Social, Organic Social, Search, Affiliates, Display, SEO, Email (acquisition and in-life) - Worked with Digital Development to design and deliver site refresh Key Achievements - Increased revenue from £16m to £46m - Built and led a high-performing team driving increases in KPIs across the board - Successfully launched in new European markets

Led UK Marketing StrategyPerformance Marketing | Trade and Merchandising | CRM | Content and Social | Design - Accountable for delivery of all subscription and e-commerce growth targets. Increased subscriptions volume and revenue by 14% from March 2019 - December 2019. - Met and exceeded significant growth targets in performance with the introduction of a new acquisition strategy: google, paid social, affiliates, email. 2020 acquisition up 107% YoY. Led RFP and transition to new PPC agency increasing core KPIs. - Increased subscription lifetime value by implementing a new VIP programme as well as an in-life engagement programme. Delivered increases in advocacy and recommendation with the introduction of a new RAF tool. - Delivered significant increases in brand awareness through the introduction of new TV, OOH, video and influencer campaigns. - Supported sales team with innovative, content-led marketing activity to attract new and exciting brands to sample. - Responsible for trading, SEO, CRO and performance marketing to increase sales and AOV on birchbox.co.uk. - Led the creative, content and organic social teams to create beautiful boxes and engaging content to drive awareness and loyalty.

Time Inc (now TI Media) is the UK’s biggest consumer magazine publisher - Led a team of 35 responsible for driving all DTC revenues for over 50 iconic magazines including Marie Claire, InStyle, Livingetc, Wallpaper, Woman & Home and Country Life. - Increased revenues in core markets by 22% - Responsible for DTC E-Commerce P&Ls driving significant revenue growth - Consistently delivered challenging acquisition targets in tough markets through delivery of outstanding multichannel campaigns - Led the CRM team to increase retention and LTV across Time Inc. with strategic use of data. Delivery of a new CDP and migration to Salesforce Marketing Cloud - Key member of Time Inc’s agile product development lab devised to run in a start-up environment to launch and market new products across print and digital - Led the team responsible for subscription operations and delivery to increase customer service KPIs - Sat as a member of the Marketforce Exec (Time Inc’s retail arm - retail distribution, category management, brand to hand, in-store consumer analytics)