Sarah Willoughby
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Sarah Willoughby Email & Phone Number

Partner, Brand and Creative at Twig&Tonic
Location: Kitchener, Ontario, Canada 10 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Partner, Brand and Creative
Location
Kitchener, Ontario, Canada
Company size

Who is Sarah Willoughby? Overview

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Quick answer

Sarah Willoughby is listed as Partner, Brand and Creative at Twig&Tonic, a with 5 employees, based in Kitchener, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Sarah Willoughby.

Sarah Willoughby previously worked as Partner, Brand and Creative Strategy at Twig&Tonic and Manager, Creative Marketing at Definity. Sarah Willoughby holds Diploma, Graphic Design from Georgian College.

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Twig&Tonic

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Profile bio

About Sarah Willoughby

Passionate creative leader with a knack for blending strategy with creative direction. Over 18 years of guiding a multitude of brand and marketing programs, crafting compelling campaigns, and governing corporate brands.Specializing in translating brand narratives into engaging content across various platforms, I've led teams to create memorable experiences that resonate with audiences. From concept to execution, I'm dedicated to delivering results that exceed expectations.Whether it's developing integrated marketing strategies, leveraging emerging trends, or fostering collaboration across departments, I'm committed to driving brand growth and elevating the customer experience. In my current role as Creative Marketing Manager at Definity, I lead a team of highly engaged graphic designers and video producers, supporting both internal and external marketing initiatives for the Definity and Economical Insurance brands. Technical skills: Extensive experience in Adobe CC including InDesign, Photoshop and Illustrator, Microsoft programs, Asana and various website platforms (Squarespace, Wix, Pixieset, Big Commerce).

Listed skills include Layout, Graphic Design, Illustrator, Indesign, and 21 others.

Current workplace

Sarah Willoughby's current company

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Twig&Tonic
Twig&Tonic
Partner, Brand and Creative
Kitchener, ON, CA
Employees
5
AeroLeads page
10 roles

Sarah Willoughby work experience

A career timeline built from the work history available for this profile.

Partner, Brand And Creative

Kitchener, On, Ca

Partner, Brand And Creative Strategy

Kitchener, On, Ca

Manager, Creative Marketing

Waterloo, Ontario, Canada

Definity Insurance is the parent company to some of Canada's most long-standing and innovative property and casualty insurance companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Definity invests in multi-channel operations to provide our fellow Canadians with optimal insurance coverage options for their homes, vehicles, farms, pets, and businesses.Definity Financial Corporation's IPO was the largest of its kind in Canada in 2021, and the second largest debut ever in TSX history.Definity brand launch was recognized with a 2022 Gartner Communications award for Excellence in Brand Building.

Manager, Creative Marketing

Waterloo, Ontario, Canada

Economical Insurance is one of Canada's leading and most trusted property and casualty insurance companies. Founded in 1871, Economical has been protecting Canadians’ homes, cars, businesses, and farms for a long time.

Senior Marketing And Design Specialist

Working closely with various stakeholders including Managers, Directors, and EVPs, I develop highly-professional creative for various customer, broker and internal-facing marketing initiatives.• Take the lead on various design-related brand projects, from strategic planning and design to implementation and post-project analysis• Drive the concept and design of digital and print assets for various internal and external audiences• Develop campaign creative and manage orders for customized marketing material for the annual Economical Sweepstakes and George Brown College Alumni campaigns• Provide strategic design-related advice and insight during planning and development meetings• Serve as a senior brand ambassador to ensure all marketing assets meet corporate brand standards• Onboard new specialists

May 2013 - Jul 2019

Photographer

Sarah Willoughby Photography

Kitchener, Canada Area

Lifestyle, family, and brand photographer.

Designer And Brand Coach

Sarah Willoughby

Kitchener, Ontario

I help small business and entrepreneurs grow their brand and succeed with custom brand identities that align with their company values and vision. By providing clients with the fundamentals, they are able to scale their business, gain brand recognition, and profit off lead generation. My offerings include strategic brand identity development, brand guidelines, style guides, website development, and personalized brand photography.

Graphic Designer

Deuce Design Inc.

Deuce Design held strategic relationships with clients in various fields including education, technology and retail. As part of the Design team, I developed creative concepts and executed design for a variety of clients, following their brand guidelines.Notable clients: Sun Life Financial, McMaster University, Huron University College, The Institute for Quantum Computing, Woolwich Dairy, BlackBerry.

Mar 2008 - May 2013

Graphic Designer

Onward Manufacturing is a barbecue manufacturer that produces brands such as Broil King, Broil Mate, Sterling, Porta-Chef.

Nov 2005 - Mar 2008
1 education record

Sarah Willoughby education

FAQ

Frequently asked questions about Sarah Willoughby

Quick answers generated from the profile data available on this page.

What company does Sarah Willoughby work for?

Sarah Willoughby works for Twig&Tonic.

What is Sarah Willoughby's role at Twig&Tonic?

Sarah Willoughby is listed as Partner, Brand and Creative at Twig&Tonic.

Where is Sarah Willoughby based?

Sarah Willoughby is based in Kitchener, Ontario, Canada while working with Twig&Tonic.

What companies has Sarah Willoughby worked for?

Sarah Willoughby has worked for Twig&Tonic, Definity, Economical Insurance, Sarah Willoughby Photography, and Sarah Willoughby.

How can I contact Sarah Willoughby?

You can use AeroLeads to view verified contact signals for Sarah Willoughby at Twig&Tonic, including work email, phone, and LinkedIn data when available.

What schools did Sarah Willoughby attend?

Sarah Willoughby holds Diploma, Graphic Design from Georgian College.

What skills is Sarah Willoughby known for?

Sarah Willoughby is listed with skills including Layout, Graphic Design, Illustrator, Indesign, Photoshop, Adobe Acrobat, Microsoft Word, and Microsoft Excel.

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