Sarah Willoughby Email and Phone Number
Passionate creative leader with a knack for blending strategy with creative direction. Over 18 years of guiding a multitude of brand and marketing programs, crafting compelling campaigns, and governing corporate brands.Specializing in translating brand narratives into engaging content across various platforms, I've led teams to create memorable experiences that resonate with audiences. From concept to execution, I'm dedicated to delivering results that exceed expectations.Whether it's developing integrated marketing strategies, leveraging emerging trends, or fostering collaboration across departments, I'm committed to driving brand growth and elevating the customer experience. In my current role as Creative Marketing Manager at Definity, I lead a team of highly engaged graphic designers and video producers, supporting both internal and external marketing initiatives for the Definity and Economical Insurance brands. Technical skills: Extensive experience in Adobe CC including InDesign, Photoshop and Illustrator, Microsoft programs, Asana and various website platforms (Squarespace, Wix, Pixieset, Big Commerce).
Twig&Tonic
View- Website:
- twigandtonic.com
- Employees:
- 5
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Partner, Brand And Creative StrategyTwig&TonicKitchener, On, Ca
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Manager, Creative MarketingDefinity Nov 2021 - PresentWaterloo, Ontario, CanadaDefinity Insurance is the parent company to some of Canada's most long-standing and innovative property and casualty insurance companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Definity invests in multi-channel operations to provide our fellow Canadians with optimal insurance coverage options for their homes, vehicles, farms, pets, and businesses.Definity Financial Corporation's IPO was the largest of its kind in Canada in 2021, and the second largest debut ever in TSX history.Definity brand launch was recognized with a 2022 Gartner Communications award for Excellence in Brand Building. -
Manager, Creative MarketingEconomical Insurance Mar 2020 - PresentWaterloo, Ontario, CanadaEconomical Insurance is one of Canada's leading and most trusted property and casualty insurance companies. Founded in 1871, Economical has been protecting Canadians’ homes, cars, businesses, and farms for a long time. -
Team Lead, Marketing & DesignEconomical Insurance Jul 2019 - Mar 2020
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Senior Marketing And Design SpecialistEconomical Insurance May 2013 - Jul 2019Working closely with various stakeholders including Managers, Directors, and EVPs, I develop highly-professional creative for various customer, broker and internal-facing marketing initiatives.• Take the lead on various design-related brand projects, from strategic planning and design to implementation and post-project analysis• Drive the concept and design of digital and print assets for various internal and external audiences• Develop campaign creative and manage orders for customized marketing material for the annual Economical Sweepstakes and George Brown College Alumni campaigns• Provide strategic design-related advice and insight during planning and development meetings• Serve as a senior brand ambassador to ensure all marketing assets meet corporate brand standards• Onboard new specialists
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PhotographerSarah Willoughby Photography Jun 2019 - PresentKitchener, Canada AreaLifestyle, family, and brand photographer.
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Designer And Brand CoachSarah Willoughby 2005 - PresentKitchener, OntarioI help small business and entrepreneurs grow their brand and succeed with custom brand identities that align with their company values and vision. By providing clients with the fundamentals, they are able to scale their business, gain brand recognition, and profit off lead generation. My offerings include strategic brand identity development, brand guidelines, style guides, website development, and personalized brand photography.
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Graphic DesignerDeuce Design Inc. Mar 2008 - May 2013Deuce Design held strategic relationships with clients in various fields including education, technology and retail. As part of the Design team, I developed creative concepts and executed design for a variety of clients, following their brand guidelines.Notable clients: Sun Life Financial, McMaster University, Huron University College, The Institute for Quantum Computing, Woolwich Dairy, BlackBerry.
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Graphic DesignerOnward Manufacturing Company Nov 2005 - Mar 2008Onward Manufacturing is a barbecue manufacturer that produces brands such as Broil King, Broil Mate, Sterling, Porta-Chef.
Sarah Willoughby Skills
Sarah Willoughby Education Details
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Diploma, Graphic Design
Frequently Asked Questions about Sarah Willoughby
What company does Sarah Willoughby work for?
Sarah Willoughby works for Twig&tonic
What is Sarah Willoughby's role at the current company?
Sarah Willoughby's current role is Partner, Brand and Creative Strategy.
What schools did Sarah Willoughby attend?
Sarah Willoughby attended Georgian College.
What are some of Sarah Willoughby's interests?
Sarah Willoughby has interest in Photoshop, Marketing, Technology And New Media, Illustrator, Photography, Creating, Designing, Indesign.
What skills is Sarah Willoughby known for?
Sarah Willoughby has skills like Layout, Graphic Design, Illustrator, Indesign, Photoshop, Adobe Acrobat, Microsoft Word, Microsoft Excel, Microsoft Office, Photography, Graphics, Advertising.
Not the Sarah Willoughby you were looking for?
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Sarah Willoughby
Business Development Manager @ Westfund Health Insurance | Employee Health And Wellbeing PartnershipsGreater Sydney Area1westfund.com.au -
2oak-underwriting.com, ecclesiastical.com -
Sarah Willoughby
Melbourne, Vic
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