In charge with the package innovation for all Yum brands, provide newpackaging idea and develop new packaging product to support customerexpectation and brands growth, focus on cross brands which covers ~6000storesResponsible on package design innovation process establish, initiate packagingresearch project and find potential packaging upgrade opportunity . Identifythe customer and consumer requirement and set up appropriate project tomeet new product pipeline, also in charge on prototype development andverification to meet the development objective which included on operationtest and optimization.Build design management process and design strategy by launch DTmethodology to secure innovation ideas successfully.

To provide design for global scale on Dove, Snickers, M&M’s for key global initiatives as well as providing design driven innovation, design strategy and design execution support to the China R&D and Marketing Innovation managers in order to identify innovation opportunities and optimize the delivery in China market.Translate design insights into optimized shopper and consumer experiences. Deliver whollistic designed experiences that are desirable/viable and feasible using an external network of agencies which the holder will be responsible for ensuring are fit for purpose and capable across all aspects of deliver.Build a strong internal network across marketing Supply and R&D and work closely with the Product Innovation and Brand team as well as the Future Innovation Packaging team and the consumer closeness community.Responsible for defining the brand eco system for brands within China and providing governance documents to ensure future consistency as well as using FEI processes to populate the innovation pipeline on the brand

Fully participated in prep phase and strategy making, built and led the team that earned client’s approval. Outlined research and analysis on client itself and competitors, resulting in accurate guideline and creative directory for the design stage, guaranteed proposals’ high success rate with separated contract signed for additional bottle designs, hence explored potential business opportunities with operation techniques.

Reported to Head of Corporate Communications/Marketing. Responsible for managing the corporate identity of the group, and the brands of its products and subsidiaries. Maintained and update the corporate identity manual in line with the business development. Identified needs and develop/execute plans to support a number of priority initiatives. In charge with the program of ‘Outstanding Communication Students’ and ‘Xinhua Library Foundation’ for XSEL. In charge of gifts supply and moderation