• Delivered a simplified UI for My Virgin Media App, supporting the Product Owner, Developers and Direct Reporting App Designer. The app has reached an audience of 750,000 since decommissioning the previous outsourced app version and becoming the first React Native built app in the centralised App Factory.• Supported the App Product team in delivering a design-led, new modular design language to scale across multiple brands across the Virgin Media O2 entity, validated by rapid prototyping and user research to then build in React Native within weeks of initial concepts.• Built a team of designers and managed them to successfully deliver the Fixed Mobile Converged App MVP in only 
7 months covering 15 features that handles customer lifecycles, error states, happy and unhappy paths whilst maintaining close consistency and using qualitative and quantitative user research for informed design decisions.• Innovated and maintained a dedicated pattern library with design tokens for developers to simplify and unify all React Native builds with common components and tokens directly from Figma and Token Studio prior to Figma’s Variables technology release.• Instigated and developed relationships with trust and transparency with stakeholders to Director level, often delivering concepts and high level prototypes for internal approval and to prove business cases for implementation.• Collaborated and built relationships with all creatives in the area for UX design, copy and research input for an informed understanding of all areas of the business and customer experience affecting journeys in all Apps and instigated support for tokenised web views for seamless integration of web pages where native journeys wouldn’t be built.• Proactive engagement in the strategic development of the App Factory and decisions being made on the Product Roadmaps to further elevate user experience but meeting business needs and expectations.

• Understood and tackled Personalisation by combining user research, data analysis, customisation options and contextualisation to then explore dynamic methods of showcasing products, prices, layouts and usability of the Virgin Media customer facing website for an improved user experience. For this, regarded as a specialist in Personalisation UX.• Delivered intensive user journeys to combat the complexities of Personalisation, low fidelity screens to open up the wider net of our goals and high fidelity Figma files ready for developers to build for testing. • Trusted and sought after member of the Sales UX/UI designers tribe assisting across many projects and daily tasks for all avenues of the sales journeys such as upper funnel, basket and checkout flows. • Evolved and contributed heavily to the Virgin Media design system in Figma with an strong emphasis on accessibility by initiating conversations around design-first proactive approaches to contend with the current developer first approach. • Highly regarded as a senior member to take on further responsibilities when needed by hosting and organising monthly team building workshops, lead weekly design meetings, mentored peers; UX practices; and confidence in the workplace and identified UX areas of opportunity for other sales journeys. • Navigated difficult conversations and presented to stakeholders at Director level by taking on feedback constructively and effectively challenging opinions with user data to back up decisions made. • Advocated for UX Research involvement early in the process and worked closely with the team in UserZoom for moderated and unmoderated participant tests.

• Along with current title of UX Designer, appointed the responsibilities of acting Product Owner in Customer Aquisition for an international brand owned by Sykes. Managing stakeholders in New Zealand and the UK, making high level decisions including Jira task prioritisation for myself and the developer using agile methodologies and A/B experimentation control with a view to increase conversion and improve website usability. • Research first approach to design by analysing insights from Hotjar surveys & heatmaps, Google Analytics and competitor analysis. Gaining support from UX researchers for unmoderated research tools via UserZoom. Developing UX processes and navigating all the tools at my disposal to gain the best insights for the type of questions and hypotheses we develop through analysis, ideation and research.• Integral part of the UX team and Product department supporting with design reviews, ideation sessions, collaboration, showcasing up-to-date learnings in the UX field and assistance with tools knowledge.• Direct UI assistance with regional brands and a checkout/My account project for the developers building and maintaining whitelabel websites that have been aquired by Sykes.• Growth and progression time dedicated weekly leading to improved UX knowledge and approaches, progressed with newer tools, adding value to the team and department.• Line manager to a Junior UX Designer, responsible for their workflow and ensuring they achieve their goals through mentorship and coaching. Regular 121 meetings to assess direct report's skills, development and growth.

Continuation of employment with NWN from an Advert Designer, promotion to Senior Designer for my outstanding commitment to the business and department.