Vice President, Brand, Marketing And Communications
Current
Oct 2024 - Present
AeroLeads people directory · profile
Sarah Barker Email & Phone Number
Brand Strategist | Fundraiser | Relationship Builder | Team Leader | Storyteller | Digital Engagement | Strategic Planning | Annual Giving | Government Relations
at
Special Olympics Canada
1 work email found
@truepatriotlove.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Brand Strategist | Fundraiser | Relationship Builder | Team Leader | Storyteller | Digital Engagement | Strategic Planning | Annual Giving | Government Relations
Location
Toronto, Ontario, Canada
Who is Sarah Barker? Overview
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Quick answer
Sarah Barker is listed as Brand Strategist | Fundraiser | Relationship Builder | Team Leader | Storyteller | Digital Engagement | Strategic Planning | Annual Giving | Government Relations at Special Olympics Canada, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at truepatriotlove.com and a matched LinkedIn profile for Sarah Barker.
Sarah Barker previously worked as Vice President, Brand, Marketing and Communications at Special Olympics Canada and Chief Marketing Officer at True Patriot Love Foundation. Sarah Barker holds Bachelor Of Arts, Political Science And English from University Of Waterloo.
Company email context
Email format at Special Olympics Canada
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{first_initial}{last}@truepatriotlove.com
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AeroLeads found 1 current-domain work email signal for Sarah Barker. Compare company email patterns before reaching out.
Profile bio
About Sarah Barker
Innovative executive with over 18 years’ experience offering proven leadership in the development of organizational strategies that impact fundraising (annual, corporate, events, legacy and individual giving) marketing and communications, government relations and partnerships. Driven, collaborative, impactful, creative, resourceful and analytical leader who motivates teams to achieve and exceed goals. Digital first mindset, ensuring that all campaigns and strategies take into consideration how to leverage online, through email and in social media. Strategic, big picture thinker who delivers high ROI and out of the box campaigns, while building strong relationships with donors, Board members, senior volunteers, individual donors and corporate partners that drive and advance mission, creating systemic changes. A strong financial manager who develops yearly operating plans and budgets and accurately forecasts throughout the year, ensuring organizational objectives are met and exceeded.
Listed skills include Strategic Communications, Marketing Communications, Social Media, Public Relations, and 46 others.
Current workplace
Sarah Barker's current company
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13 roles
Sarah Barker work experience
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Chief Marketing Officer
Member of Senior Leadership responsible for development of organizational strategies, budgets and annual revenue forecasting. Led a team that is building a comprehensive and integrated marketing, communications, annual giving, third party events department with aim to diversify revenue streams and increase brand awareness. Oversee data analytics and ensure.
Jan 2024 - Sep 2024
Senior Director, Brand Strategy And Communications
Key Accomplishments - Revamped the brand strategy to include focus on accessibility, equity and diversity while also streamlining brand language, including securing pro-bono brand narrative agency, with a value of over $40,000- Launched first organizational branding campaign Remastered Memories to re-engage Canadians back to their military, which was.
May 2021 - Dec 2023
Acting Head Of Marketing And Communications
Acting Head of Marketing and Communication while maintaining my role at True Patriot Love, the host organization for the Invictus Games 2025. - Developed strategic marketing and communications plan for lead up and during Games in February 2025 - Developed and implemented crisis communications plan for Games time and for ongoing media inquiries - Developed.
May 2022 - Jan 2024
Vice President, Brand And Public Engagement
Led the team focused on brand and content marketing, annual giving, legacy and mid-level giving and peer to peer fundraising, across the Foundation and hospital. A key member of the Senior Leadership team responsible for development of all organizational strategies and budgets, HR policies and annual revenue forecasting. Co-lead on Public Engagement.
Feb 2019 - May 2021
Director, Public Engagement
- Oversaw brand marketing, digital marketing, communications, social media, content marketing, peer to peer fundraising and annual giving portfolios - Conceived, developed and launched Capes for Kids fundraising campaign, which has raised over $2.4M to date- Develop strategies to increase annual giving, including new programs for Tribute, Symbolic and.
Aug 2016 - Feb 2019
Director, Digital Fundraising And Engagement
- Revamped Foundation website to drive higher digital fundraising revenue- Developed digital marketing and email marketing strategy to increase annual giving and build donor loyalty - Developed social media strategy for Foundation social channels
Nov 2015 - Aug 2016
Director, Marketing And Communications
Member of Eva’s Senior Management Team, worked to identify opportunities and develop Marketing & Communications strategies to support all organizational functions. Led overall Marketing & Communications strategic planning, budget setting and achieving departmental goals and brand and reputation management to ensure consistent use of brand visual identity.
Jul 2014 - Nov 2015
Director, Digital And Public Relations
- Developed strategy and oversaw direction and management of all digital properties (website, social media, online advertising) to support fundraising and increase engagement and awareness - Increased website reach by over 200%, increased online communication reach by over 200% and social media reach by over 1000% in one year - Provided strategic.
Sep 2012 - Jul 2014
Manager, Marketing & Communications
- Recruited, secured and manage pro bono advertising agency in the creation of a national advertising campaign- Managed development and creation of online and digital media strategy, including website redevelopment. Revised website saw increased unique visitors of over 200%- Worked with senior leadership and Board of Directors on advocacy and public.
Nov 2010 - Aug 2012
Marketing Officer
- Developed branding for signature fundraising event - Developed and launched branding and strategy for print and e-newsletter - Assisted with brand campaigns
Sep 2008 - Nov 2010
Communications Manager
- Worked in partnership with ad agency to develop national advertising campaign promoting CBC gala - Researched, wrote and edited story and song profiles for artists inducted into CSHF - Managed Communications interns
Oct 2006 - Aug 2008
Publicity And Promotions Coordinator
- Developed publicity materials for CCMA Awards in Saint John, NB- Developed awards show booklet, CCMA week pamphlets and other various marketing materials - Worked closely with CBC TV PR team to promote televised gala
May 2006 - Oct 2006
7 education records
Sarah Barker education
Bachelor Of Arts, Political Science And English
University Of Waterloo
Non-Profit Leadership, Strategy And Change
University Of Toronto
Social Media Strategy
University Of Toronto
Foundations Of Digital Strategy And Marketing Management
University Of Toronto
Corp. Communications, Corporate Communications
Seneca Polytechnic
Mental Health First Aid
Mental Health Commission Of Canada
Workflow Specialist Certificate
Asana
FAQ
Frequently asked questions about Sarah Barker
Quick answers generated from the profile data available on this page.
What company does Sarah Barker work for?
Sarah Barker works for Special Olympics Canada.
What is Sarah Barker's role at Special Olympics Canada?
Sarah Barker is listed as Brand Strategist | Fundraiser | Relationship Builder | Team Leader | Storyteller | Digital Engagement | Strategic Planning | Annual Giving | Government Relations at Special Olympics Canada.
What is Sarah Barker's email address?
AeroLeads has found 1 work email signal at @truepatriotlove.com for Sarah Barker at Special Olympics Canada.
Where is Sarah Barker based?
Sarah Barker is based in Toronto, Ontario, Canada while working with Special Olympics Canada.
What companies has Sarah Barker worked for?
Sarah Barker has worked for Special Olympics Canada, True Patriot Love Foundation, Invictus Games Vancouver Whistler 2025, Holland Bloorview Kids Rehabilitation Hospital Foundation, and Eva'S Initiatives For Homeless Youth.
How can I contact Sarah Barker?
You can use AeroLeads to view verified contact signals for Sarah Barker at Special Olympics Canada, including work email, phone, and LinkedIn data when available.
What schools did Sarah Barker attend?
Sarah Barker holds Bachelor Of Arts, Political Science And English from University Of Waterloo.
What skills is Sarah Barker known for?
Sarah Barker is listed with skills including Strategic Communications, Marketing Communications, Social Media, Public Relations, Social Media Marketing, Press Releases, Media Relations, and Fundraising.
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