Member of Senior Leadership responsible for development of organizational strategies, budgets and annual revenue forecasting. Led a team that is building a comprehensive and integrated marketing, communications, annual giving, third party events department with aim to diversify revenue streams and increase brand awareness. Oversee data analytics and ensure clean data management to accurately track ROI and impact.

Key Accomplishments - Revamped the brand strategy to include focus on accessibility, equity and diversity while also streamlining brand language, including securing pro-bono brand narrative agency, with a value of over $40,000- Launched first organizational branding campaign Remastered Memories to re-engage Canadians back to their military, which was shortlisted for a Cannes Lion- Strategic leadership on direct and digital marketing, resulting in increased annual giving by 210% over previous two years- Built new social strategy that resulted in 200% increase in engagement over 18 months - Introduced organization wide stewardship strategy, including increased donor touchpoint throughout the year and focus on beneficiary storytelling- Lead on all federal and provincial government communications strategies- Drafted and introduced corporate governance and administration policies surrounding tax receipting, data integrity and donor privacy, while overseeing team to prioritize clean data management to accurately track ROI and impact.- Re-organized team structure to maximize employee engagement and capitalize on team skills- Introduced diversity, equity and inclusion lens into all major decisions, including hiring, storytelling and philanthropy

Acting Head of Marketing and Communication while maintaining my role at True Patriot Love, the host organization for the Invictus Games 2025. - Developed strategic marketing and communications plan for lead up and during Games in February 2025 - Developed and implemented crisis communications plan for Games time and for ongoing media inquiries - Developed staffing structure for the team, recruited and managed key staff members - Lead development of visual identity process with four Indigenous artists from host First Nations - Organized and executed national press conference announcing $30M contribution with Prime Minister and Premier of British Columbia - Conceived and organized public One Year to Go celebrations, in partnership with the Office of the Duke and Duchess of Sussex- Lead activation for Canada House space at Invictus Games Dusseldorf 2023 - Lead strategy and activation for official closing ceremony handover at Invictus Games Dusseldorf 2023

Led the team focused on brand and content marketing, annual giving, legacy and mid-level giving and peer to peer fundraising, across the Foundation and hospital. A key member of the Senior Leadership team responsible for development of all organizational strategies and budgets, HR policies and annual revenue forecasting. Co-lead on Public Engagement Hospital/Foundation team, working in partnership with hospital VP, Communications and Public Affairs to achieve overarching goals. My responsibility included management of the P&L, including staffing development and allocation, marketing, and fundraising expense planning and forecasting.Key Accomplishments - Relationship lead with external vendors to increase brand awareness and donor engagement, including Dear Everybody, a national campaign to put disability front and centre in advertising. This included securing over $1M in donated agency services and production partners and over $2M in media space - Developed strategic communications framework to align Hospital and Foundation messaging and to articulate brand purpose in clear and concise method, resulting in increased unaided brand awareness by 10% over 4 years - Launched and grew Peer to Peer campaign Capes for Kids from concept to raising $800,000 a year in less than 4 years, including tripling donor database and engaging new external partners - Developed and launched new audience first digital and social media strategy for Hospital/Foundation channels- Developed celebrity engagement strategy, resulting in long term partnerships with sports teams, Canadian musicians and other high-profile partners - Developed and implement partnership strategy with national unions, resulting in new revenue stream - Launched new mid-level giving program, cultivating and soliciting donors from $1,000-$10,000 - Developed data-driven strategies to increase annual giving and launch innovative new programs

- Oversaw brand marketing, digital marketing, communications, social media, content marketing, peer to peer fundraising and annual giving portfolios - Conceived, developed and launched Capes for Kids fundraising campaign, which has raised over $2.4M to date- Develop strategies to increase annual giving, including new programs for Tribute, Symbolic and Staff Giving - Secured probono advertising agency to develop first ever brand campaign, in print, radio, TV and digital- Launched organizations first ever digital marketing strategy in partnership with external vendor

- Revamped Foundation website to drive higher digital fundraising revenue- Developed digital marketing and email marketing strategy to increase annual giving and build donor loyalty - Developed social media strategy for Foundation social channels

Member of Eva’s Senior Management Team, worked to identify opportunities and develop Marketing & Communications strategies to support all organizational functions. Led overall Marketing & Communications strategic planning, budget setting and achieving departmental goals and brand and reputation management to ensure consistent use of brand visual identity and messaging by staff, partners and key stakeholders. Key Accomplishments- Management of major pro bono advertising/branding agency partnership. Secured over $350,000 in pro bono ad space for launch of first ever local fundraising and awareness campaign, a return on ROI of 12:1, including space in print, radio and online - Strategic management of all organization digital marketing – enewsletter, social media, website- Overall responsibility for online fundraising to meet organization targets and achieve budget goals - Strategic management of all organization public relations activities and day-to-day management of relationship with agency partner and the media. Developed organization's first-ever crisis communications plan and media strategy- Responsible for hiring and mentoring of marketing and communications staff, including development of career planning and team building

- Developed strategy and oversaw direction and management of all digital properties (website, social media, online advertising) to support fundraising and increase engagement and awareness - Increased website reach by over 200%, increased online communication reach by over 200% and social media reach by over 1000% in one year - Provided strategic management to public and media relations, to raise brand awareness and position the Foundation as an industry expert and thought leader - Increased earned awareness numbers to over 800 stories or 201 million impressions in one year - Developed and oversaw management of online giving strategies and online donor acquisition, resulting in increased online donations- Recruited, trained and managed social media and PR coordinator, contract event assistant and PR and marketing interns

- Recruited, secured and manage pro bono advertising agency in the creation of a national advertising campaign- Managed development and creation of online and digital media strategy, including website redevelopment. Revised website saw increased unique visitors of over 200%- Worked with senior leadership and Board of Directors on advocacy and public awareness campaigns- Recruited and managed communications and marketing interns

- Developed branding for signature fundraising event - Developed and launched branding and strategy for print and e-newsletter - Assisted with brand campaigns

- Worked in partnership with ad agency to develop national advertising campaign promoting CBC gala - Researched, wrote and edited story and song profiles for artists inducted into CSHF - Managed Communications interns

- Developed publicity materials for CCMA Awards in Saint John, NB- Developed awards show booklet, CCMA week pamphlets and other various marketing materials - Worked closely with CBC TV PR team to promote televised gala