Responsible for analytics, marketing strategy, and marketing execution for two leading online travel businesses – Dealbase and goSeek. In late 2014, Clem Bason, former Hotwire.com president launched goSeek, bringing with him a small team of industry veterans. Together we built a new hotel search engine, goSeek, which finds the best, often hidden, hotel deals. goSeek and Dealbase grew 3x to $13M in annual net revenue at peak, served 4 million monthly visitors, and generated profit margins after marketing of 30%, with a team of only 10 people.Strategy:• Worked with the team to design and build the goSeek business from the ground up, and applied successful elements to the legacy business, Dealbase• Automated the Paid Search channel, allowing the team to scale the channel without the need to increase headcount and improved efficiency by 15%• Developed international expansion strategy for goSeek, and executed it, resulting in over 2 million new visitors per year from 30+ different countriesArchitecture:• Designed industry-leading data and marketing analytics platform for goSeek, working with team members across Product, Marketing, and Engineering. Platform tied revenue to the most granular elements of online marketing campaigns and site activity in real-time• Designed fully automated tool to manage the Paid Search channel for goSeek and Dealbase. Tool calculated and updated optimal bids on a daily basis, mined new keywords, and created/updated ad copyExecution:• Developed all reporting and dashboards for the business to monitor product initiatives, optimize marketing spend, and track key KPIs• Drove website feature testing and analysis using various methodologies to drive efficiencies and improve site engagement and conversion• Managed the performance of multiple marketing channels, including Display and Paid Search

Led online revenue generation efforts for a variety of multinational food brands. Designed and executed couponing strategies, SEO improvements, and a/b testing of app and website optimizations for a variety of clients.

- Led all aspects of marketing analytics for $50M in online marketing spend, achieving industry leading marketing efficiencies of ~30% through optimizations and automation- Optimized online marketing spend through analyses such as customer segmentation, geo-targeting, and customer lifetime value. Recommended optimizations resulted in efficiency increases ranging from 10-70% depending on channel- Led the online marketing team’s forecasting process, working with the Product and Finance teams to create solid full-funnel projections. Forecasts were consistently predictive within 2-3% of actual results

Managing analyst at a leading economic consulting firm specializing in antitrust litigation and merger cases which provides expert testimony for the Department of Justice, International Chamber of Commerce, and State courts.- Designed quantitative models and conducted regression analysis utilizing Stata and Excel - Conducted merger simulation analyses and pricing forecasts - Managed a team of interns