Campaign management:- Oversaw the full end to end implementation of SEO initiatives, both standard, and local-focused - Optimized websites for search via best practices within agreed-upon timelines - Measured and reported on performance of all SEO projects and assess against client goals - Continue to stay up to date with the latest SEO and digital marketing latest trends and best practicesContent promotion:- Led strategy and development of online content and copy with the primary end goal of conversions- Researched, wrote, and published content around secondary goals such as SEO, branding, creative, and promotional- Researched and developed content promotions for client websites, guest blogs, news sites, and social media pages- Completed monthly reporting, measuring success points such as conversions, engagements, site visits, etc.Project management:- Identified trends and insights, and optimized projects based on findings - Maintained accurate log of project developments using internal project management software - Identified problems and implemented solutions in a timely manner Worked with clients specializing in:- Financial services- Healthcare- Higher education- Automotive sales- Economic development service providers- Veteran nonprofit organizations

Search engine optimization:- Gained experience in online reputation management, learning how to create content to combat negative SERP rankings- Maintained monthly SEO inventory for clientsAccount management:- Wrote copy for internal deliverables such as strategy documents, audits, RFPs and proposals - Led planning meetings for new clients and campaignsWorked with clients specializing in:- Automotive sales- Restaurant chains- Flooring stores- Manufacturers and retailers