Sarah C.

Sarah C. Email and Phone Number

Program Promotion & Student Attraction & Engagement Specialist @ UNBSJ MBA Program
saint john, new brunswick, canada
Sarah C.'s Location
Canada, Canada
Sarah C.'s Contact Details

Sarah C. personal email

About Sarah C.

A highly motivated, driven, professional with demonstrated success in exceeding sales targets. Sarah has a passion for putting the customer first, authenticity, and making a human connection. She enjoys engaging in creative problem-solving techniques to create value for all parties.Current Roles:Program Promotion and Student Attraction and Engagement Specialist at UNBVice Chair of the Lochlomand Villa Board of DirectorsCaptain in the Canadian Armed Forces – COATS – Canadian Cadet OrganizationSarah has spent the past eight years working to build a diverse and successful MBA Program at the University of New Brunswick. Her strategy has focused on diversification within the classroom, the building of an international sales team through Agent Representatives, fostering a customer centric approach to problem solving, identifying and making recommendations for new programming, and creating brand awareness for the program. Under her tenure the MBA program has grown from 37 students and $925,000 in revenue to approximately 95 students and 2.8 million in revenue. She has played significant supporting role in transitioning the MBA Program to its new physical location at in the central business district, launching a Business Development and Professional Sales stream within the existing MBA, securing funding for a Sales Research Center hosted by UNB, and transitioning the program to virtual learning opportunities in response to the pandemic. Her passion for building connections wherever she goes has led to important strategic partnerships with Canadian embassies and high commissions globally, education fair partners, reciprocal agreements with other institutions, and a wealth of intelligence used to drive business improvement. Sarah’s part time role with the Canadian Cadet Organization has provided the opportunity for additional leadership and coaching training through the Canadian Armed Forces Junior Officer Development Program which she utilizes in working with youth ages 12-18. From 2004- 2016 Sarah was a Unit Public Affairs Officer where she received training on working with local media, production and dissemination of program news and information, and measuring analytics across several social media channels such as Facebook, Instagram, Youtube, and twitter. Sarah recently completed the Mental Health First Aid for Youth program, as well as a Strategic Negotiations and Foundations of Professional Sales graduate level courses.

Sarah C.'s Current Company Details
UNBSJ MBA Program

Unbsj Mba Program

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Program Promotion & Student Attraction & Engagement Specialist
saint john, new brunswick, canada
Employees:
22
Sarah C. Work Experience Details
  • Unbsj Mba Program
    Program Promotion & Student Attraction & Engagement Specialist
    Unbsj Mba Program Jul 2012 - Present
    University Of New Brunswick - Saint John Campus
    - Plan, run, and measure recruitment scenarios and forecasts; implement enrollment strategy based on the outcomes of these forecasts. - Development and execution of a comprehensive marketing and communications strategy that supports recruitment activities, engages and informs stakeholders, and creatively differentiates the program to both domestic and international markets. - Responsible for communicating program's organization, values, and recruitment goals to international sales team. - Identification of industry trends, future direction of competitors, and leverage creative problem solving to identify solutions. - Development and execution of a five year MBA enrolment strategy. Develop and recommend a comprehensive sales strategy for lead generation, qualifying, and enrolment of students into the MBA Program. - Identify suitable candidates to become part of international sales team, engage in contract negotiations with candidates, responsible for training, communication of goals, performance measurement, and implement on going training. - Focus on customer service, teamwork, problem solving, and cross cultural communication. - Adept at managing multiple priorities, budgets, and tight timelines.
  • Department Of National Defence
    Unit Public Affairs Officer - Reservist
    Department Of National Defence Sep 2004 - Sep 2016
    - Contribute to Atlantic Canadian Cadet Public Affairs strategy- identify and engage with opportunities to increase cadet program recruitment and retention- gather imagery and content- write feature articles and hometowners on cadet events attended- Coordinate overall vision with Brunswick News- ensure opportunities with social media are optimized.
  • University Of New Brunswick
    Employment Coordinator
    University Of New Brunswick Jul 2010 - Jul 2012
    University Of New Brunswick
    • creating employment opportunities• providing job search skills training to senior students and new graduates• assisting students and graduates in creating their marketing collateral• maintaining a knowledge-base of government programs that support the hiring of new graduates• develop and maintain relationships with companies worldwide that provide post-graduate internships and/or hire MBA and BBA/BAMHT graduates
  • Hranb
    Member
    Hranb 2008 - 2011
  • Enterprise Saint John
    Workforce Development Officer
    Enterprise Saint John May 2008 - Jun 2010
    As a project officer I was responsible for collating information into easily understandable and accessible formats, building relationships with stakeholders, researching and analyzing best practices, and supporting the development and implementation of a province wide workforce recruitment and retention plan. I was the lead on the women in trade strategy, and was working with industry associations, private industry, unions, and public partners to develop priorities in public education and awareness, support for nontraditional occupations, and support for employers.
  • Spca Animal Rescue
    Board Member
    Spca Animal Rescue Mar 2008 - Apr 2010
    - assisted with recruitment of new Executive Director (contributed to job description, hiring of external recruitment agency, scheduling interviews, and job posting)- assisted with performance review of executive- responsible for volunteer file (doubled base level of volunteers)- worked to assist in the merger of the Animal Rescue League and the Saint John SPCA (policies and procedures merger, name change, formation of new board)
  • Animal Rescue League
    Give A Day; Get A Disney Day Administrator
    Animal Rescue League 2008 - 2010
    Founded the program at the Saint John Animal Rescue League- signed up our local shelter- coordinated with local media to ensure the message was getting out about our involvement- recruited, trained, and scheduled volunteers- coordinated with shelter staff and executive to ensure success of program- revamped orientation to meet the needs of the clients- had over 200 volunteers from Saint John and surrounding areas (including Moncton and Fredericton) trained and volunteering in the shelter.
  • Irving Paper
    Utility
    Irving Paper May 2003 - Aug 2006

Sarah C. Skills

Leadership Social Media Recruiting Team Leadership Management Strategic Planning Coaching Human Resources Fundraising Marketing Analysis Public Relations Social Networking Project Management Social Media Marketing Employee Relations Marketing Communications Leadership Development Public Speaking Business Networking Communication Event Management Interviews Research Writing Training Team Building Project Planning Business Planning Teamwork Policy Time Management Workshop Facilitation Event Planning Program Management Mentoring Networking Advertising Budgets Change Management Nonprofits Strategic Communications Entrepreneurship

Sarah C. Education Details

Frequently Asked Questions about Sarah C.

What company does Sarah C. work for?

Sarah C. works for Unbsj Mba Program

What is Sarah C.'s role at the current company?

Sarah C.'s current role is Program Promotion & Student Attraction & Engagement Specialist.

What is Sarah C.'s email address?

Sarah C.'s email address is sarah.craig@unb.ca

What schools did Sarah C. attend?

Sarah C. attended University Of New Brunswick, Mount Allison University.

What skills is Sarah C. known for?

Sarah C. has skills like Leadership, Social Media, Recruiting, Team Leadership, Management, Strategic Planning, Coaching, Human Resources, Fundraising, Marketing, Analysis, Public Relations.

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