During my career, I have worked in marketing, social media and public relations with a number of sport (primarily within NASCAR and INDYCAR), consumer and corporate clients. My responsibilities have ranged from communications (traditional media relations, social media and digital) to marketing (account management, client hospitality and sponsorships) for various brands including Fortune 50 and Fortune 500 companies including Lowe's Home Improvement, Verizon, Farmers Insurance, Mobil 1, Hisense, Team Chevy (Chevrolet's motorsports program), 3M, Mechanix Wear and many more.As a motorsports triple threat, I’ve worked at a facility (Chicagoland Speedway/Route 66 Raceway), agencies (CSM, Victory Management Group and Ketchum) and a team (Team Penske), I have been able to gain perspective in multiple ways on how each plays their part in a larger sponsorship model.Specialties: Social media marketing, public relations, sports marketing, organic social media, social media ad management, digital marketing, sponsorship, social media strategy, integrated marketing, marketing communications, media relations, digital strategy, social media measurement, project management, marketing agency experience, social media analytics, website content management, B2B social media content creation, CPG social media, B2C content creation, video production planning, international media relations Skills: Adobe Social, Adobe Marketing Cloud, Cision, Mail Chimp, Sprinklr, Final Cut Pro, Photoshop, Minter.io, Microsoft Teams, Slack, Asana, Hubspot, Quintly, Khoros, Hootsuite, Tweetdeck, Critical Mention, Facebook, Twitter, Instagram, YouTube, LinkedIn, Periscope, Google Analytics certified, Pinterest, Linktree, MVP Index, Hookit, Minter.io, TikTok, Zoomph, Adobe Spark, Canva, Giphy, tumblr, press release writing/distribution, media pitching, copywriting, social media advertising, mobile app content management, AP Style, Microsoft Office (Word, Excel, PowerPoint), Mac and Windows OS, basic HTML, website content management (Sitecore, Wordpress), customer relationship management, email marketing
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Social Account Director, RacingMonksCharlotte, Nc, Us
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Managing Account Supervisor, Automotive, Energy And ManufacturingKetchum Aug 2022 - PresentCharlotte, North Carolina, United States* Serves as a day-to-day point-of-contact for clients* Provides strategic counsel for clients for PR and social media campaign planning* Works in an IAT setting with other agency partners for client deliverables* Utilizes experience within motorsports as an in-house industry consultant for PR and social media* Pitches media and assists building media lists for automotive and motorsports media* Develops social media strategy with a team in partnership with creative* Led consumer client back-to-college and holiday campaigns with celebrity spokespeople to drive product sales* Works with capabilities teams (influencer and talent) to develop strategy and execution for client campaignsClients (Past and Current): Mobil 1, 3M (Command, ScotchBrite and Filtrete), ExxonMobil Consumer Retail Fuels, Capital One Auto Finance, Can-Am On-Road -
Social Media SupervisorUnion Mar 2021 - Aug 2022Charlotte Metro* Led organic social media strategy, execution and reporting for various client and company social media channels* Developed content calendars and social media copy* Managed, coordinated and executed influencer marketing campaigns and strategy* Worked with creative team to create social media graphics, animation and video* Executed live social media coverage for client events* Researched social media news and trends on a daily basis to keep internal parties and clients abreast of the ever-changing industry* Oversaw Social Media Specialist Clients: Pepsi Stronger Together, Pepsi Born in the Carolinas, Rice-A-Roni -
Social Media, Content & Analytics ManagerTeam Penske Jan 2021 - Mar 2021Charlotte, North Carolina, United States -
Indycar Pr And Social Media ManagerTeam Penske Jan 2018 - Jan 2021Charlotte, North Carolina Area* Served as the lead public relations representative for Team Penske in the NTT INDYCAR SERIES including 20+ NTT INDYCAR SERIES race wins, for Josef Newgarden’s 2017 and 2019 NTT INDYCAR SERIES championships, Will Power’s 2018 Indianapolis 500 win and Simon Pagenaud’s 2019 Indianapolis 500 victory. * Oversaw all strategy and execution for Team Penske social media for all series the team competes in (NASCAR, INDYCAR and IMSA)* Developed a social strategy that resulted in a 62% increase in followers in three years* Provided support to drivers at appearances both at-track and in-market appearances* Pitched media and coordinates interviews on drivers, team executives, crew members and partners to endemic and non-endemic media * Assisted partners with social media strategy targeting a motorsports fanbase* Maintained driver and executive schedules for race weekends* Collaborated with larger PR and social media team on annual team production days for video content strategy* Researched case studies, best practices and emerging social platforms to continue to innovate team social media efforts* Created social media advertising campaigns for select team and partner content on Facebook, Twitter, Instagram and YouTube
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Social Media Coordinator And Indycar Pr RepresentativeTeam Penske Feb 2017 - Dec 2017* Promoted from Social Media Coordinator/PR Representative in less than a year
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Manager, CommunicationsCsm Sport & Entertainment May 2015 - Feb 2017Zionsville, In* Same role as at JMI (JMI was purchased by CSM Sport & Entertainment; CSM is now owned by Wasserman)* Managed social media, social media advertising, newsletters and a website for Farmers Insurance's NASCAR sponsorship* Wrote blog posts and other articles for FarmersRacing.com and Farmers.com* Planned and wrote scripts and content, managed photo/video shoots and edited videos for Farmers Racing social channels* Created graphics for social media, newsletters and video content* Doubled following for Farmers Racing's Facebook, Twitter and Instagram in a year and a half* Oversaw an Account Executive* Assisted with public relations, social media and hospitality for other clients as needed including Verizon Wireless (INDYCAR) and Hisense (NASCAR Xfinity Series)* Promoted from Account Executive to Manager, Communications after one yearClients: Farmers Insurance (main account), Hisense (onboarded client), GearWrench (onboarded client), Eli Lilly and Company (Lilly Diabetes), Nature’s Bakery (temporary account), Verizon (occasional account support) -
Account ExecutiveCsm Sport & Entertainment Apr 2014 - Apr 2015Indianapolis, Indiana Area
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Digital Marketing CoordinatorChicagoland Speedway Jan 2013 - Apr 2014Greater Chicago Area* Responsible for all digital marketing for Chicagoland Speedway and Route 66 Raceway* Managed and wrote all content for social media, websites, mobile app and email marketing* Responsible for all social media activation during events in the following racing series: NASCAR Sprint Cup Series, NASCAR XFINITY Series, NASCAR Camping World Truck Series, ARCA, NHRA Mello Yello Series and the Traxxas TORC Series * Worked to smoothly integrate sponsor messaging and initiatives into social media efforts* Assisted with event activation onsite and other locations to drive ticket sales* Maintained analytics tracking for all digital efforts including social media, website and email marketing* Researched constantly to keep on trend and innovative with all digital marketing efforts
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Social Media ManagerSpark Strategic Ideas May 2012 - Jan 2013Charlotte, North Carolina Area* Managed Facebook (Pages and Ads), Twitter, Yelp, PlumReward (text marketing platform), and Foursquare accounts for clients* Social media metrics tracking, strategy and copywriting* Posted content to client social media accounts at event activations* Assisted with PR efforts including pitching and booking media interviews, event support, and editing PR materialsClients: Moe's Southwest Grills (co-ops in Charlotte, Hampton Roads (VA) and Triad (Greensboro/Raleigh, NC), JJ's Red Hots, Upstream, Flying Biscuit Cafe, Pizza Peel -
Pr Coordinator (Brand/Product Team)Lowe'S Home Improvement Aug 2011 - Oct 2011Charlotte, North Carolina Area* Pitched media for Kobalt Tools and various events for community relations projects* Monitored Cision daily for Lowe’s media mentions and recommended follow up for various articles* Crafted and distributed press releases* Served as a point of contact for media for Kobalt Tools -
Account ExecutiveVictory Management Group Jan 2009 - Aug 2011Cornelius, N.C.* Promoted from Intern, to Assistant Account Executive, and finally to Account Executive * Pitched media and crafted press releases* Booked interviews for radio, television, print and internet* Maintained media lists and reports* Assisted at-track for various clients including Sanofi Pasteur, Team Lowe’s Racing and Charlotte Motor Speedway* Worked heavily with strategic social media for several clients* Managed and wrote content for LowesRacing.com, CARSTAR.com and RayEvernham.com* Edited and wrote articles for Team Lowe's Racing's fan club magazine "Track Record" and CARSTAR Collision Center's "Compass" (for franchisees) and "Take 5" (for consumers)*Managed ticket promotions for Performance Racing Network affiliates for Charlotte Motor Speedway's Sprint All-Star Race, Coca-Cola 600 and Bank of America 500 and gave pit tours to over 180 winnersClients: Lowe's Racing, Charlotte Motor Speedway, 3M Car Care, 3M Automotive Aftermarket, Mechanix Wear, CARSTAR Automotive Body Experts, Ray Evernham, Dale Earnhardt Inc., Sanofi Pasteur (partnership with Jeff Gordon)
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Public Relations Event SupportChicagoland Speedway Feb 2009 - Feb 2010Joliet, Ill.Assisted post-internship with a variety of events: * 2009 Chicago Auto Show (Worked as a brand ambassador) * 2009 Chicagoland Speedway Trackside Party* 2009 LifeLock.com 400/Dollar General 300 race weekend* 2009 IndyCar/NASCAR Truck Series/ARCA race weekend* 2010 Chicago Auto Show (Worked as a brand ambassador)
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Producing/Public Relations InternNewave Video Productions Inc. Dec 2008 - Apr 2009Tinley Park, Ill.* Wrote press releases* Assistant duties such as hotel booking and catering* Assisted in show logging for voice overs* Assisted at racing shoots by collecting information for the producing/editing team
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Public Relations InternChicagoland Speedway Jun 2008 - Oct 2008Joliet, Ill.* Wrote press releases about speedway events and talent* Distributed media credentials prior to races* Assisted with hospitality, talent, media, and PR representatives* Maintained and took photos at drag strip and dirt track events for the track’s website * Assisted IndyCar PR by serving as a pit reporter for their races at Chicagoland Speedway in 2008 and 2009 (assisted post-internship)
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Public Relations InternK101 Agency Jun 2008 - Sep 2008Greater Chicago Area* Crafted and distributed press releases* Maintained and updated media lists and media reports* Assisted with events for multiple clients* Researched for new business
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Public Relations InternPublic Relations Alliance (P.R.A.) Mar 2008 - Jun 2008Greater Chicago Area* Crafted and distributed press releases* Maintained and updated media lists and media reports* Assisted with events for multiple clients such as the W-Chicago Hotels* Researched for new business
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Public Relations InternClear!Blue May 2007 - Dec 2007Greater Chicago Area* Crafted and distributed press releases* Maintained media reports* Assisted at-track when neededClients: Dodge Motorsports, Gillett Evernham Motorsports, TUMS Racing, 3M Car Care, Valvoline, Mechanix Wear
Sarah Shaw Education Details
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Marketing Communications With A Concentration In Public Relations -
Charlotte Comedy TheaterBeginner Level -
Victor J Andrew High School
Frequently Asked Questions about Sarah Shaw
What company does Sarah Shaw work for?
Sarah Shaw works for Monks
What is Sarah Shaw's role at the current company?
Sarah Shaw's current role is Social Account Director, Racing.
What schools did Sarah Shaw attend?
Sarah Shaw attended Columbia College Chicago, Charlotte Comedy Theater, Victor J Andrew High School.
Who are Sarah Shaw's colleagues?
Sarah Shaw's colleagues are Brian O'neill, Vitor Wellichan, Valentina Minucci, Diego Cruz, Paola Bossola, Michael Cushen, Maria Pereira.
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