Sarah Shaw Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

* Serves as a day-to-day point-of-contact for clients* Provides strategic counsel for clients for PR and social media campaign planning* Works in an IAT setting with other agency partners for client deliverables* Utilizes experience within motorsports as an in-house industry consultant for PR and social media* Pitches media and assists building media lists for automotive and motorsports media* Develops social media strategy with a team in partnership with creative* Led consumer client back-to-college and holiday campaigns with celebrity spokespeople to drive product sales* Works with capabilities teams (influencer and talent) to develop strategy and execution for client campaignsClients (Past and Current): Mobil 1, 3M (Command, ScotchBrite and Filtrete), ExxonMobil Consumer Retail Fuels, Capital One Auto Finance, Can-Am On-Road

Charlotte Metro

* Led organic social media strategy, execution and reporting for various client and company social media channels* Developed content calendars and social media copy* Managed, coordinated and executed influencer marketing campaigns and strategy* Worked with creative team to create social media graphics, animation and video* Executed live social media coverage for client events* Researched social media news and trends on a daily basis to keep internal parties and clients abreast of the ever-changing industry* Oversaw Social Media Specialist Clients: Pepsi Stronger Together, Pepsi Born in the Carolinas, Rice-A-Roni

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

* Served as the lead public relations representative for Team Penske in the NTT INDYCAR SERIES including 20+ NTT INDYCAR SERIES race wins, for Josef Newgarden’s 2017 and 2019 NTT INDYCAR SERIES championships, Will Power’s 2018 Indianapolis 500 win and Simon Pagenaud’s 2019 Indianapolis 500 victory. * Oversaw all strategy and execution for Team Penske social media for all series the team competes in (NASCAR, INDYCAR and IMSA)* Developed a social strategy that resulted in a 62% increase in followers in three years* Provided support to drivers at appearances both at-track and in-market appearances* Pitched media and coordinates interviews on drivers, team executives, crew members and partners to endemic and non-endemic media * Assisted partners with social media strategy targeting a motorsports fanbase* Maintained driver and executive schedules for race weekends* Collaborated with larger PR and social media team on annual team production days for video content strategy* Researched case studies, best practices and emerging social platforms to continue to innovate team social media efforts* Created social media advertising campaigns for select team and partner content on Facebook, Twitter, Instagram and YouTube

* Promoted from Social Media Coordinator/PR Representative in less than a year

Zionsville, In

* Same role as at JMI (JMI was purchased by CSM Sport & Entertainment; CSM is now owned by Wasserman)* Managed social media, social media advertising, newsletters and a website for Farmers Insurance's NASCAR sponsorship* Wrote blog posts and other articles for FarmersRacing.com and Farmers.com* Planned and wrote scripts and content, managed photo/video shoots and edited videos for Farmers Racing social channels* Created graphics for social media, newsletters and video content* Doubled following for Farmers Racing's Facebook, Twitter and Instagram in a year and a half* Oversaw an Account Executive* Assisted with public relations, social media and hospitality for other clients as needed including Verizon Wireless (INDYCAR) and Hisense (NASCAR Xfinity Series)* Promoted from Account Executive to Manager, Communications after one yearClients: Farmers Insurance (main account), Hisense (onboarded client), GearWrench (onboarded client), Eli Lilly and Company (Lilly Diabetes), Nature’s Bakery (temporary account), Verizon (occasional account support)

Indianapolis, Indiana Area

Greater Chicago Area

* Responsible for all digital marketing for Chicagoland Speedway and Route 66 Raceway* Managed and wrote all content for social media, websites, mobile app and email marketing* Responsible for all social media activation during events in the following racing series: NASCAR Sprint Cup Series, NASCAR XFINITY Series, NASCAR Camping World Truck Series, ARCA, NHRA Mello Yello Series and the Traxxas TORC Series * Worked to smoothly integrate sponsor messaging and initiatives into social media efforts* Assisted with event activation onsite and other locations to drive ticket sales* Maintained analytics tracking for all digital efforts including social media, website and email marketing* Researched constantly to keep on trend and innovative with all digital marketing efforts

Charlotte, North Carolina Area

* Managed Facebook (Pages and Ads), Twitter, Yelp, PlumReward (text marketing platform), and Foursquare accounts for clients* Social media metrics tracking, strategy and copywriting* Posted content to client social media accounts at event activations* Assisted with PR efforts including pitching and booking media interviews, event support, and editing PR materialsClients: Moe's Southwest Grills (co-ops in Charlotte, Hampton Roads (VA) and Triad (Greensboro/Raleigh, NC), JJ's Red Hots, Upstream, Flying Biscuit Cafe, Pizza Peel

Charlotte, North Carolina Area

* Pitched media for Kobalt Tools and various events for community relations projects* Monitored Cision daily for Lowe’s media mentions and recommended follow up for various articles* Crafted and distributed press releases* Served as a point of contact for media for Kobalt Tools

Cornelius, N.C.

* Promoted from Intern, to Assistant Account Executive, and finally to Account Executive * Pitched media and crafted press releases* Booked interviews for radio, television, print and internet* Maintained media lists and reports* Assisted at-track for various clients including Sanofi Pasteur, Team Lowe’s Racing and Charlotte Motor Speedway* Worked heavily with strategic social media for several clients* Managed and wrote content for LowesRacing.com, CARSTAR.com and RayEvernham.com* Edited and wrote articles for Team Lowe's Racing's fan club magazine "Track Record" and CARSTAR Collision Center's "Compass" (for franchisees) and "Take 5" (for consumers)*Managed ticket promotions for Performance Racing Network affiliates for Charlotte Motor Speedway's Sprint All-Star Race, Coca-Cola 600 and Bank of America 500 and gave pit tours to over 180 winnersClients: Lowe's Racing, Charlotte Motor Speedway, 3M Car Care, 3M Automotive Aftermarket, Mechanix Wear, CARSTAR Automotive Body Experts, Ray Evernham, Dale Earnhardt Inc., Sanofi Pasteur (partnership with Jeff Gordon)

Joliet, Ill.

Assisted post-internship with a variety of events: * 2009 Chicago Auto Show (Worked as a brand ambassador) * 2009 Chicagoland Speedway Trackside Party* 2009 LifeLock.com 400/Dollar General 300 race weekend* 2009 IndyCar/NASCAR Truck Series/ARCA race weekend* 2010 Chicago Auto Show (Worked as a brand ambassador)

Tinley Park, Ill.

* Wrote press releases* Assistant duties such as hotel booking and catering* Assisted in show logging for voice overs* Assisted at racing shoots by collecting information for the producing/editing team

Joliet, Ill.

* Wrote press releases about speedway events and talent* Distributed media credentials prior to races* Assisted with hospitality, talent, media, and PR representatives* Maintained and took photos at drag strip and dirt track events for the track’s website * Assisted IndyCar PR by serving as a pit reporter for their races at Chicagoland Speedway in 2008 and 2009 (assisted post-internship)

Greater Chicago Area

* Crafted and distributed press releases* Maintained and updated media lists and media reports* Assisted with events for multiple clients* Researched for new business

Greater Chicago Area

* Crafted and distributed press releases* Maintained and updated media lists and media reports* Assisted with events for multiple clients such as the W-Chicago Hotels* Researched for new business

Greater Chicago Area

* Crafted and distributed press releases* Maintained media reports* Assisted at-track when neededClients: Dodge Motorsports, Gillett Evernham Motorsports, TUMS Racing, 3M Car Care, Valvoline, Mechanix Wear

Bachelor'S, Marketing Communications With A Concentration In Public Relations

Activities and Societies: National Society of Collegiate Scholars, Public Relations Student Society of America (PRSSA) *Vice President.

Beginner Level

Took the beginner level of improvisational comedy classes focusing on both short form and long form improv.

Education record

Activities and Societies: Theater (Performed in plays and musicals and participated in technical crew), Choir, Speech Team (Event.