Sarah Hernandez Email & Phone Number

Worldwide

• Conducted in-depth interviews with clients to analyze and identify the strengths of their business and communicated that using creative thinking, designing solid and appealing brand identities.• Developed illustrations and character designs for children books, video animations, social media campaigns, catalogues and brochures.• Prepared and delivered effective packaging and product design for companies in the Food, Beverage, Cosmetics and Sport industries by aligning with the client's needs and their target market.• Created digital and printed graphics including illustrations, logos, layouts, and marketing campaigns using the Adobe Creative Suite and other design tools.

Amsterdam, North Holland, Netherlands

• Created branding design for a range of companies by working with Helder Merk's marketing team to develop a brand strategy and visual design.• Translated the brand concept story into a visual branding development, in order to design original logos, colour schemes, brand elements, typography and style guides to create cohesive brand identities.• Created letterhead, business cards, PowerPoint presentations, and other printed and digital media to support the company’s branding style guide, resulting in a more consistent corporate image.

Miami, Florida, United States

• Responsible for all aspects of creative development from concept to final result Using RawShort’s website builder to produce video templates for company advertisement, explainer videos, social media and business presentation.• Created original vector clipart content, such as character designs, infographic icons, holiday season content, backgrounds and patterns.• Collaborated with the web design creative team by providing icons, banners and other website graphics.• Developed a template style library to help with quick production of videos paying attention to fonts, graphics, and animation timing.

Clive, Iowa, United States

• Conceptualized and created complex graphic designs for posters, advertisements, fliers, banners, digital media, and brochures.• Analyzed photograph requirements from clients to determine appropriate lighting, color, tone, and overall aesthetic prior to editing.

Phoenix, Arizona, United States

• Designed product packaging implemented in various children related products.• Created print-ready files based on the printer specifications with correct size, trims, colors and Pantone applications, ensuring the design was ready to be properly manufactured.• Prepared and delivered creative design marketing images to sell effectively in Amazon.• Developed product mockups that showed a realistic and clean representation of the final product by using Adobe Photoshop software, resulting in a greater understanding of the final product.

Danbury, Connecticut, United States

• Created original, engaging, and professional visual content for Social Media.• Enhanced photos using Photoshop and Illustrator to achieve the highest standard of contents.• Composed promotional, advertising posters and flyers using Photoshop and Illustrator.• Designed gift cards, business cards, planners, and email campaigns.