STRATEGY AND MANAGEMENTImplemented buyer personas and buyer journeys to establish a target audience.Managed brand development and marketing strategy effectiveness.Lead multi-channel marketing approach.Strategically implemented and managed marketing campaigns through social media, e-mail marketing, and online advertising/behavioral re-targeting.Creatively visualized, designed and planned marketing content and campaigns under tight budgets.Researched and wrote a minimum of one blog post per week.Oversaw a full funnel marketing approach including market research, multi-channel published content and data analysis.Implemented marketing strategy in coordination with sales and business development.DATA AND ANALYSISIncreased website traffic growth and customer engagement through SEO, SEM, social media, content marketing, and e-mail marketing.Tracked, analyzed, and reported marketing data from Google Analytics and Google AdWords.Expanded on top funnel marketing leads by establishing a successful SEO and SEM strategy that followed best practices. This lead to an increase of organic search referral traffic. Marketing | Management | Content Marketing | Marketing Strategy | Social Media | Branding | E-mail Marketing | Marketing Analytics | Graphic Design |

Aimco is a multi billion dollar owner and operator of apartment communities. The Aimco marketing and inside sales team is inspired to commit to exceptional customer service, marketing brand strategies, strong financial performance, and outstanding corporate citizenship. Professional accomplishments during this time:Enhanced product offerings by providing relevant and personalized branded content to customers.Dedication to customer service that lead to converting inbound marketing leads into qualified sales leads.Proven ability to attention to detail.Assisted in editing marketing content of printed materials for all 150 apartment communities.

Worked closely with clients to develop, design and edit marketing materials.

Worked with RPM and their small business clients to establish company brand with the use of design and photography. Marketing materials were designed to target the client’s audience to gain product traction within the intended marketplace.