Directed 360 campaign assets and visual brand design for a bespoke, small-business planner and notebook brand. Solidified marketing campaigns to raise sales by 11% year-over-year. Creative Management• Oversee content processes by creating project management templates for a seamless QA experience, increasing team productivity• Coordinate and manage creative projects, collaborating and communicating with cross-functional teams on deadlines to ensure campaign goals are met• Oversee production of all visual content through crafting creative briefs to communicate the brand story, drive engagement, and achieve key objectives, as well as ensure successful and timely creative execution • Revamped the folder organization system by standardizing naming conventions, sorting, organizing, and tagging assets, leading to improved efficiency and streamlined access to resources Art Direction & Graphic Design• Conceptualize and execute end-to-end visuals for marketing campaigns and product launches• Provide creative guides for campaigns and launches to ensure brand cohesion • Lead and direct photoshoots—styling props, shooting, picking selects, and editing/retouching photos, as well as photoshopping old images to create new ones• Lifecycle marketing asset creation: designing and copywriting emails, social media assets, web pages, and digital ads • Re-designed brand guide to establish brand consistency• Manage one direct support, providing project guidance and mentorshipEmail Marketing Management• Strategize content calendar for customer lifecycle engagement from planning and execution to optimization and measurement growing email list 11% within first year• Develop, design, and schedule email campaigns and flows in Klaviyo for A/B testing and creating segmentation groups increasing delivery 20% within six months• Conduct performance analysis by analyzing metrics to inform decision-making and strategy refinement raising click-through rates 23% within first year

Designed and copywrote high-level marketing assets. Directed a creative campaign of new product launch that led to $5,000 in sales on the first day.• Helped strategize content calendar to tell the Appointed story across all platforms• Identify trends and holidays to create appropriate content for Instagram, Pinterest, TikTok, and Facebook• Designed and formatted email newsletters • Wrote copy for content to develop brand voice • Designed graphics and reels for social media• Managed and scheduled social media posts and emails • Created Notion pages and templates for team QA processes• Assisted in executing brand photoshoots, styling, and photo editing• Communicate with team members, contractors, and vendors

Responsible for managing the creative for Katy Hearn’s fitness brand, FIT by Katy, which reaches 600,000+ men and women in the Gen Z and Millennial demographic. • Designed emails, ads, and social posts resulting in six-figure sales• Revamped email marketing design to increase open and 3x click-through rates • Designed graphics and gifs for social media and fitness app • Maintained brand integrity by following brand guidelines • Designed and illustrated merchandise including creating an original font for a t-shirt• Managed UGC content creation, ideation, and streamlined client relations

Through networking at the Tokyo 2020 Olympics, I was able to obtain a contract freelance job designing materials for the Beijing 2022 Olympics. • Designed large print-ready materials for signage and banners• Created headers for newsletters

Contractor for the Tokyo 2020 Olympics. Watched 10+ hours of tennis per day and organized footage for archival use and broadcast transmissions.

From 2020 to 2021, due to the COVID-19 pandemic, I designed part-time for courses that resulted in five-figure launches.• Created brands for online courses• Created custom illustrations and hand-lettering for brands• Designed social media posts for brands therapists, aromatherapists, thought leaders, and courses• Designed online courses with Squarespace and Kajabi.• Created brand guidelines and brand decks for clients.• Managed and communicated with design clients and strategized company organization

Due to the COVD-19 pandemic, I was unfortunately let go, resulting in a 3-month career break.• Designed print and digital programs for college athletics ranging from Baylor, Southern Miss, and UGA and conferences such as SEC, Big 10, and AAC • Created templates in InDesign and edited athlete photos in Photoshop• Proofread and copy-edited programs for AP Style

Responsible for entire marketing efforts at a nonprofit historical site. Boosted social media follower counts on Facebook, Twitter, and Instagram by 22%. Revived email list increasing click-through rate 3x. Raised $200,000+ through event design and planning.• Designed all print, digital, and advertising materials• Edited and shot photos of events and programs• Communicated with print and event vendors to ensure successful deliverables• Wrote and scheduled all social media content• Photographed and designed special events• Maintained and designed pages through Wordpress for web• Answered customer service questions and held social media giveaways and trivia

Managed advertisement campaign execution for various national clients including Aldi, Pike Nurseries, and Humana, as well as overseeing advertising media plans and their strategies for growth and impressions. Designed and presented reports on growth and impressions.

I wrote a proposal for my own internship with the Salvation Army in Tokyo and became their head designer creating booklets, flyers, and illustrations that contributed to nation-wide events and activities.