Sarah Akkad Email & Phone Number

Annecy, Auvergne-Rhône-Alpes, France

Annecy (France)

Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions:► Execute and monitor acquisition campaigns (SEM, Display, Retargeting, Comparateurs...) and manage monthly budget► Develop and manage affiliate programs► Optimize product feeds► Manage media partnerships► Management of Email Marketing Campaigns and creation of HTML templates► In depth analysis of KPIs in order to reach our goals (CAC, ROI, revenue...)► Create reports in narrow collaboration with differents internal teams (SEO, international website managers...) to communicate relevant metrics► Digital Marketing watchTools: Google Analytics, Google Ads, Google Shopping, Microsoft Bing Ads, Facebook Ads, Tag Commander, SEMrush, Notepad++, Google Data Studio, Trello...

Annecy

PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility of legal informations, designed the 2016 annual financial report by interacting with finance teams► Internal Communication: was in charge of the elaboration of internal newsletters, was responsible of the international deployment of an internal barometer survey for all collaborators► Events: organized professional trade shows and sport events gathering more than 130 collaborators

Master'S Degree In Marketing And Sustainable Development, Marketing

OBJECTIVES OF THE TRAINING ► Provide students with solid skills regarding administration, management and marketing. ► Getting specialized.

Bachelor Of Commerce, Business, Négociation, Marketing & Communication, Overall Average: 15

Activities and Societies: President of the "Junior Entreprise" : Professional missions for local companies concerning prospection, sales.

Dut Génie Biologique, Industries Alimentaires Et Biologiques, Diplomée

Formation spécialisée dans les industries alimentaires et biologiques : Procédés techniques Développement durable Management de projet.