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- Recruited as first product hire for 0-1 baby toy & gear startup ‘Loop’, seeded within VC firm - Drove the strategic pivot from solely rental model to a rent to buy model, significantly increasing 2023 revenue - Led research and insights into a new parenting startup idea and assisted in pitch materials, leading to initial investment from Venture partners

- Oversaw Consumer Product team leading membership, search & discovery - Led strategic work to launch for company’s first ever loyalty program with 2 low effort experiments - Led planning, development, and execution of sunsetting Unlimited membership to improve subscription business profitability. Beat retention goals.- Helped develop and socialize upwards a new product development process to help increase velocity of product & engineering teams (based on INSPIRE framework from Marty Cagan)

- Launched all new portfolio of plans in October 2020 - redesigned membership structure led to lower global churn and higher ARPU- Drove the strategic planning process to prioritize work across consumer product teams while supporting two engineering teams and managing a product manager- Received 2020 Rent the Runway Star Award given to employees with outsized business impact and a founder mentality

- Launched new plan offering (2 shipments/month) in March 2020 - led cross-functional marketing, revenue, engineering, and operations group to execute - Partnered with engineering & business leadership to develop a platform to power the highest growth area of the business (membership), leading to faster feature development time and fewer critical bugs- Led product discovery & delivery of ways to improve the subscriber experience, with the goal of decreasing churn rate for users in their first 90 days

- Identified business and customer issues with a subscription service meant to drive loyalty. - Partnered with cross-functional stakeholders to isolate the key issues and developed and tested alternate solutions which resulted in launching RTR Update, the new ‘starter subscription’ for Rent The Runway. - Worked with analytics and data science to dramatically scale the amount of data that we were receiving from our subscribers and identified a new way to measure and predict churn. - Worked cross-functionally with stakeholders across tech, product, marketing, and analytics as well as third-party vendors to develop and release a new styling tool to help customers outfit their whole looks.

-Responsible for scaling three creator apps across global partnership teams. - Ideated and launched a new hardware product with third party vendor for external partner use.-Collected user feedback and data insights to influence new product builds and strategy.- Developed go-to-market strategy for new features based on data and market insights.-Built Tableau dashboard to track media product data metrics. -Created and maintained external and internal product documentation, in partnership with marketing & partnership strategy teammates. -Created and implemented new processes for bug reporting, various requests, feedback, and e-emergency support.

-Led search for and transition to efficient online freelancer management system. -Onboarded editors and freelancers ( ~300 people) onto new system within 60 days.-Handled all troubleshooting and account issues.-Worked with product team on use cases and timeline for improvements.-Responsible for allocating budget, forecasting, and recommending where to invest across all global verticals

-Promoted from team of two to oversee entire freelance network on my own.-Worked with editors to close freelancer inefficency gaps, allowing teams to expand more rapidly.-Responsible for launching new markets; focused on writer recruitment and editorial strategy.-Networked with journalists and relevant field experts for specific story requests.-Worked with legal counsel to improve freelancer contracts and payment processes.

-Developed process for tracking analytics and compiled monthly/quarterly data reports.-Recruited and contracted writers and photographers for TMG’s three properties.-Created system for recording freelancer information, tracking spending and invoicing records.-Developed, improved, and maintained onboarding documents for distribution to freelancers.

-Worked with cross-functional teams on developing web pages based on user experience insights.-Wrote and edited all copy for a learning management system.-Responsible for turning marketing, business, and design goals into creative copy.-Created monthly analytics report.-Created and indexed tutorials for Connect’s help website and helped redesign the site for optimal UX.

Hired after Spring 2012 internship as a freelancer. Wrote features for multiple magazines.

-Assisted in editorial, social media and administrative duties for this 22 million-circulation weekly magazine.-Conducted interviews with authors for blogs and front-of-book columns, assisted in research and copyediting. -Updated databases, created slideshows, helped execute weekly giveaways, interacted with readers.

-Researched, wrote, and fact-checked articles for USA TODAY's special edition magazines.-Responsible for coordinated mailings, creating run lists, researching reference lists, and brainstormed covers.

Researched and wrote articles, blogs and event listings for 30,000-circulation family lifestyle magazine. Responsible for editing, fact checking, conducting interviews, formatting and posting to website.

Oversaw all sorority operations of 126 members, including recruitment of new members, philanthropy initiatives, managed the executive board, presided at chapter meetings, and prepared annual chapter reports. Responsible for all communication with national organization and advisor.