Sarah Alder

Sarah Alder Email and Phone Number

Helping membership organisations solve knotty problems by creating actionable strategiesStrategy | Membership | Growth @ Cranmore Digital
Sarah Alder's Location
Takeley, England, United Kingdom, United Kingdom
Sarah Alder's Contact Details

Sarah Alder personal email

Sarah Alder phone numbers

About Sarah Alder

As a marketing consultant, I have a passion for helping businesses thrive through strategic problem-solving and innovative thinking. With broad experience across the membership and association sector, I have developed a strong understanding of membership organisations and the challenges they face.My approach to work is rooted in empathy and insight. I believe that understanding the needs and motivations of both my clients and their target audience is crucial in creating successful campaigns. This, coupled with my analytical skills, allows me to identify opportunities for improvement.When I'm not tackling marketing challenges, you can find me curled up with a good book. I am an avid reader and love exploring new perspectives and ideas through literature. This hobby has also enhanced my ability to think outside the box and come up with creative solutions for my clients.I am constantly seeking new challenges and opportunities to learn and grow in my career. As a highly adaptable and driven individual, I am always up for a new challenge and thrive in dynamic work environments.Let's connect and see how we can work together to achieve your membership goals. I am always open to new connections and collaborations.

Sarah Alder's Current Company Details
Cranmore Digital

Cranmore Digital

View
Helping membership organisations solve knotty problems by creating actionable strategiesStrategy | Membership | Growth
Sarah Alder Work Experience Details
  • Cranmore Digital
    Director
    Cranmore Digital Jan 2007 - Present
    Elsenham, Essex, Uk
    Digital business strategist, working with CEOs and senior managers in small-medium sized membership organisations to address problems facing their organisations and come up with actionable solutions.Projects include:Fraud Advisory Panel - value proposition developmentProviding research and report writing for digital transformation projects related to learning and development and to user experience with Girlguiding (with Netcel)Institute of Chartered Accountants in England & Wales Working with the Digital & Publishing team on their digital transformation journey. Projects included goal mapping and a digital skills audit, writing and implementing a digital skills development plan.RICS Strategy development with RICS digital team and user experience work for online knowledge products (with Netcel).Website revamp for Game & Wildlife Conservation TrustWebsite and CRM link-up project for Chartered Institute of Internal AuditorsProjects in other sectors include digital marketing and social media training for Loughborough and Nottingham Trent Universities, working with content and digital agencies to review digital skills and set up skills enhancement programmes.
  • Toyasomara
    Associate
    Toyasomara Jan 2019 - Present
    London, United Kingdom
  • The Memberwise Network
    Memberwise Ambassador (Community)
    The Memberwise Network Oct 2016 - Present
    United Kingdom
  • Netcel
    Digital Consultant
    Netcel Feb 2014 - Dec 2022
    Working with new and existing clients to understand in greater depth their digital requirements and create workable solutions with actionable plans.Projects include:Training and events digital development strategy for RICS.Audience development and IA work for Morrisby (career advice software)New site development for international diamond valuation services.Audience development for RICS.Digital Strategy development for Chartered Institute of Management Accountants.Audience development workshops for website rebuild for Informa group website.
  • The Digiterati
    Senior Trainer
    The Digiterati Jan 2016 - Aug 2022
    Designing, producing and delivering courses on all aspects of digital marketing as public programmes and as bespoke sessions for in-house teams. Clients included Loughborough University, Nottingham Trent University, St John Ambulance, Entertainment Retailers Association.
  • Matrix Mentors
    Mentor
    Matrix Mentors May 2018 - Dec 2021
    At Matrix Mentors we work with marketing directors and managers and their HR teams to improve marketing team performance, looking at delivery on marketing objectives, team working and skills and communications development.
  • Squared Online
    Assessor
    Squared Online Sep 2016 - Dec 2020
    London, United Kingdom
    Assessor for Modules 1 & 2 on the Google-supported Squared Online qualifications, run by Avado.
  • The Marketers Forum
    Tutor & Trainer
    The Marketers Forum May 2011 - Jul 2018
    London, United Kingdom
    Course Manager for Diploma in Professional Marketing and Digital Diploma in Professional Marketing. Prepared teaching materials; wrote study guides; mentored new tutors. Ran taster sessions for potential students. Tutor for Digital Strategy and Strategic Marketing modules.Part of tutor team for Contemporary Challenges module of Marketing Leadership Programme (Level 7).Formerly Course Manager and Tutor for Digital Marketing, Digital Marketing Essentials, Digital Marketing Planning and Integrating Digital Media and Branding modules of CIM/CAM Digital Marketing Diploma (Level 4). Students came from a range of industries and marketing (or non-marketing) backgrounds and classes need to be tailored to meet each group’s needs.CIM Recommendations for Strategic Marketing, Digital Strategy, Digital Marketing Planning, Integrated Digital Media & Branding and Marketing Planning Process modules.
  • University Of Hertfordshire
    Visiting Lecturer, Business School
    University Of Hertfordshire Apr 2010 - Jan 2016
    Hatfield
    Teaching Strategic Marketing and Digital Strategy modules of the CIM Diploma in Professional Marketing (Level 6) to professional development students who study at weekends and evenings.
  • Training For Digital Project Management
    Trainer
    Training For Digital Project Management Jul 2008 - Dec 2014
    Delivering training for digital project management for marketing teams, via Econsultancy and with individual clients. Developed Project Skills for Digital Marketers one day course with Sonia Kay to convince digital marketers that there is something between Prince 2 and doing nothing and sold that in to Econsultancy. It originally ran as a public course but is now offered by Econsultancy as bespoke digital marketing training and courses are designed individually for client organisations including RIM, RSPCA, Mencap and Haygarth. Also provided one day sessions on project management skills for many cohorts of students studying for the Econsultancy MSc in Digital Marketing.
  • 120 Feet Limited
    Senior Account Director (Maternity Cover)
    120 Feet Limited Oct 2010 - Jan 2012
    Crewe, United Kingdom
    Working with the automotive industry on digital projects in particular database building through email marketing.
  • Concep Evolution
    Senior Account Director
    Concep Evolution 2007 - Jun 2011
    London, United Kingdom
    Senior Account Director for digital marketing agency, responsible for key account and business development. Accounts included Hay Group, Beazley, Aviva Investors, Unipart Logistics, Cadwallader, and Royal London Asset Management. Projects included e-commerce; microsites; SEO audits; website rebuild including audience research, UX, site design and build, internal and external communications; writing digital strategies; thought leadership strategy; supplier and software selection consultancy; internal communications; email contact and data cleansing strategies.
  • Fabrik Brands
    Web Project Manager
    Fabrik Brands Sep 2008 - May 2010
    Managing web and digital marketing projects, including client liaison, working with designers and developers and keeping track of project progress and budgets.
  • Institute Of Chartered Accountants
    Head Of Web Development
    Institute Of Chartered Accountants Apr 2004 - Dec 2006
    Managing the combined 12-strong web development and digital marketing team for a membership organisation with 120,000 members and 25,000 students.The website included ecommerce, full online membership self-service facilities, customised pages for a range of member and student groups and content was produced and published by a dispersed publishing team of some forty publishers and content creators. Site content was managed via internal account managers and a combined editorial calendar to keep all digital channels aligned. The digital marketing team also managed web analytics, email communications, forums and SEO.Web development team managed the site in-house from front-end functionality and CMS system to backend integration with membership CRM Pro8 plus site maintenance and managing external hosting. Web team also developed online systems for internal use to manage complex processes around practice regulation and event management, integrating these with front end or limited access portals as required.
  • Institute Of Chartered Accountants
    Head Of Digital Communications
    Institute Of Chartered Accountants 1988 - 2004
    Managing digital marketing team as part of Communications senior management team. Included introduction of member only area of website, online payments and online voting, all of which are standard fare for membership organisations now but were unproved and distrusted in the late 1990s.I created the internal digital marketing team and developed their skills to keep pace with the changes in technology. Through sustained effort I developed a good relationship with the web development team, to ensure that the organisation could get the most for its limited budget. This involved managing expectations from marketers and developers on what was needed and how to resolve problems together.

Sarah Alder Skills

Digital Marketing Digital Strategy Marketing Communications Social Media Marketing Marketing Strategy Seo Email Marketing Strategy Marketing Management E Commerce Integrated Marketing Web Analytics Social Media Online Marketing Marketing Project Management B2b Marketing Internal Communications Training Brand Development Direct Marketing Training And Development Copywriting New Business Development B2b Web Development Account Management Google Analytics Corporate Communications Project Planning Strategic Communications Search Engine Optimization Market Planning Web Project Management Requirements Gathering Online Communications Strategic Planning Content Management Content Strategy Usability Supplier Evaluation Non Profits Proposal Preparation Content Marketing Digital Skills Analysis User Research

Sarah Alder Education Details

Frequently Asked Questions about Sarah Alder

What company does Sarah Alder work for?

Sarah Alder works for Cranmore Digital

What is Sarah Alder's role at the current company?

Sarah Alder's current role is Helping membership organisations solve knotty problems by creating actionable strategiesStrategy | Membership | Growth.

What is Sarah Alder's email address?

Sarah Alder's email address is sa****@****ail.com

What is Sarah Alder's direct phone number?

Sarah Alder's direct phone number is +177926*****

What schools did Sarah Alder attend?

Sarah Alder attended Chartered Institute Of Marketing, University Of Hertfordshire, University Of Sussex.

What are some of Sarah Alder's interests?

Sarah Alder has interest in Books, Education, Arts And Culture, Reading And Literacy.

What skills is Sarah Alder known for?

Sarah Alder has skills like Digital Marketing, Digital Strategy, Marketing Communications, Social Media Marketing, Marketing Strategy, Seo, Email Marketing, Strategy, Marketing Management, E Commerce, Integrated Marketing, Web Analytics.

Not the Sarah Alder you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.