Sarah Alder Email & Phone Number

Elsenham, Essex, Uk

Digital business strategist, working with CEOs and senior managers in small-medium sized membership organisations to address problems facing their organisations and come up with actionable solutions.Projects include:Fraud Advisory Panel - value proposition developmentProviding research and report writing for digital transformation projects related to learning and development and to user experience with Girlguiding (with Netcel)Institute of Chartered Accountants in England & Wales Working with the Digital & Publishing team on their digital transformation journey. Projects included goal mapping and a digital skills audit, writing and implementing a digital skills development plan.RICS Strategy development with RICS digital team and user experience work for online knowledge products (with Netcel).Website revamp for Game & Wildlife Conservation TrustWebsite and CRM link-up project for Chartered Institute of Internal AuditorsProjects in other sectors include digital marketing and social media training for Loughborough and Nottingham Trent Universities, working with content and digital agencies to review digital skills and set up skills enhancement programmes.

London, United Kingdom

United Kingdom

Working with new and existing clients to understand in greater depth their digital requirements and create workable solutions with actionable plans.Projects include:Training and events digital development strategy for RICS.Audience development and IA work for Morrisby (career advice software)New site development for international diamond valuation services.Audience development for RICS.Digital Strategy development for Chartered Institute of Management Accountants.Audience development workshops for website rebuild for Informa group website.

Designing, producing and delivering courses on all aspects of digital marketing as public programmes and as bespoke sessions for in-house teams. Clients included Loughborough University, Nottingham Trent University, St John Ambulance, Entertainment Retailers Association.

At Matrix Mentors we work with marketing directors and managers and their HR teams to improve marketing team performance, looking at delivery on marketing objectives, team working and skills and communications development.

London, United Kingdom

Assessor for Modules 1 & 2 on the Google-supported Squared Online qualifications, run by Avado.

London, United Kingdom

Course Manager for Diploma in Professional Marketing and Digital Diploma in Professional Marketing. Prepared teaching materials; wrote study guides; mentored new tutors. Ran taster sessions for potential students. Tutor for Digital Strategy and Strategic Marketing modules.Part of tutor team for Contemporary Challenges module of Marketing Leadership Programme (Level 7).Formerly Course Manager and Tutor for Digital Marketing, Digital Marketing Essentials, Digital Marketing Planning and Integrating Digital Media and Branding modules of CIM/CAM Digital Marketing Diploma (Level 4). Students came from a range of industries and marketing (or non-marketing) backgrounds and classes need to be tailored to meet each group’s needs.CIM Recommendations for Strategic Marketing, Digital Strategy, Digital Marketing Planning, Integrated Digital Media & Branding and Marketing Planning Process modules.

Hatfield

Teaching Strategic Marketing and Digital Strategy modules of the CIM Diploma in Professional Marketing (Level 6) to professional development students who study at weekends and evenings.

Delivering training for digital project management for marketing teams, via Econsultancy and with individual clients. Developed Project Skills for Digital Marketers one day course with Sonia Kay to convince digital marketers that there is something between Prince 2 and doing nothing and sold that in to Econsultancy. It originally ran as a public course but is now offered by Econsultancy as bespoke digital marketing training and courses are designed individually for client organisations including RIM, RSPCA, Mencap and Haygarth. Also provided one day sessions on project management skills for many cohorts of students studying for the Econsultancy MSc in Digital Marketing.

Crewe, United Kingdom

Working with the automotive industry on digital projects in particular database building through email marketing.

London, United Kingdom

Senior Account Director for digital marketing agency, responsible for key account and business development. Accounts included Hay Group, Beazley, Aviva Investors, Unipart Logistics, Cadwallader, and Royal London Asset Management. Projects included e-commerce; microsites; SEO audits; website rebuild including audience research, UX, site design and build, internal and external communications; writing digital strategies; thought leadership strategy; supplier and software selection consultancy; internal communications; email contact and data cleansing strategies.

Managing web and digital marketing projects, including client liaison, working with designers and developers and keeping track of project progress and budgets.

Managing the combined 12-strong web development and digital marketing team for a membership organisation with 120,000 members and 25,000 students.The website included ecommerce, full online membership self-service facilities, customised pages for a range of member and student groups and content was produced and published by a dispersed publishing team of some forty publishers and content creators. Site content was managed via internal account managers and a combined editorial calendar to keep all digital channels aligned. The digital marketing team also managed web analytics, email communications, forums and SEO.Web development team managed the site in-house from front-end functionality and CMS system to backend integration with membership CRM Pro8 plus site maintenance and managing external hosting. Web team also developed online systems for internal use to manage complex processes around practice regulation and event management, integrating these with front end or limited access portals as required.

Managing digital marketing team as part of Communications senior management team. Included introduction of member only area of website, online payments and online voting, all of which are standard fare for membership organisations now but were unproved and distrusted in the late 1990s.I created the internal digital marketing team and developed their skills to keep pace with the changes in technology. Through sustained effort I developed a good relationship with the web development team, to ensure that the organisation could get the most for its limited budget. This involved managing expectations from marketers and developers on what was needed and how to resolve problems together.

Dipm, Post Graduate Diploma In Marketing

CIM intensive study Postgrad Marketing Diploma for senior marketers - 4 modules in 4 months, while working.

Foundations For Learning, Teaching And Assessment Module, Cpad

Ba Hons, Linguistics, School Of Social Sciences

Activities and Societies: Chairperson of USTA (Tenants Association), Chair of School Council, member of University Council, chairing.