Sarah Alderson, Mba Email & Phone Number

Overland Park, Kansas

 Guided and completed business case modeling and analysis for significant (multi-billion dollar) distribution investment proposals, including Sprint retail footprint expansion, dealer fleet, new channel initiatives, and holistic market-level plans. Ensured key business case inputs cutting across various BUs were identified, understood, agreed upon, and.

 Owned and managed business case analysis for Digitalization opportunity, partnering with key internal stakeholders and external partners. Constructed sophisticated modeling to size cost implications of shifting calls overseas, which was anchored to 3 discrete variables. Stepped in and ran care credits analysis to identify and address areas of.

 Gathered data and presented device usage analysis to CEO and executive leadership that was used for Apple negotiations. Prepared monthly operational reporting package for senior leadership, including leading monthly financial close meetings across the P+L segments.

 Shaped unique data gathering framework for individual projects, keeping end-state results for successful analysis top of mind throughout the data gathering and analysis process. Analyzed subscriber profitability and multitude of subscriber qualitative metrics at a subscriber cohort level, utilizing SQL to gather data and crafting stories of what the.

 Operated as key point of contact for retention team, performing various analyses for the Base Marketing team and leadership by teasing out stories from extensive data sets.  Sized impact to upgrades volumes resulting from subsidy challenges and contingency offers, owning the IL upgrades quarterly and annual budgets, as well as the weekly outlook.

 Managed and delivered analyses, including campaign analysis, gross add lift sizings, other performance metrics, and ad hocs. Crafted correlation modeling to leverage relationships between brand health and SOGA, which was a key executive metric.  Developed in-month gross add pacing model to generate in-month seasonality forecasts.

 Introduced SPC-type reporting for key metrics. Developed thorough financial models, including household industry study (NFO). Evaluated compensation plan proposals for the 3rd party local sales channel, including analysis of promotional opportunities within that channel.

Mba, Finance, Marketing

Completed University of Kansas MBA program on a part-time basis. Was offered a Teaching Assistant role within the KU marketing department.

Bba, Finance, Economics

Activities and Societies: Delta Sigma Pi