Sarah Aldrich Email & Phone Number

Remote

-Works on content, strategy, and promotion for BookBub and Chirp, the company's audiobook arm.-Manages website, email, and digital marketing for Artemis Strategy Group. Works on ad hoc marketing, writing, and editing projects.-Acted as digital marketing consultant for Jason O'Beirne, a Chicago real estate agent. Created and manages social, email, and website presence. Website redesign received an Awwwards Honorable Mention.-Managed organic content for brick&batten, a… Show more -Works on content, strategy, and promotion for BookBub and Chirp, the company's audiobook arm.-Manages website, email, and digital marketing for Artemis Strategy Group. Works on ad hoc marketing, writing, and editing projects.-Acted as digital marketing consultant for Jason O'Beirne, a Chicago real estate agent. Created and manages social, email, and website presence. Website redesign received an Awwwards Honorable Mention.-Managed organic content for brick&batten, a growing virtual home exterior design company. Worked on projects related to brand strategy, copy, documentation, systems, website optimization, and more.-Wrote email campaigns for Libby Wines, a bubbled wine startup.-Brand strategy, marketing planning, and website lead for ERIS Brewery & Cider House.-Created daily emails for Curiosity.com, a successful media entity that was acquired by Discovery.-Acted as a strategic partner for Grand Rapids PR firm COM 616. New product launches, managing editor role, project management, and strategic communications consulting.-Acted as brand manager for OrthoDots CLEAR, an innovative alternative to traditional dental wax from Michigan-based startup OrVance. Marketed international launch.-Wrote articles on living abroad for International Living publications; pieces for Wanderful, a community for women who travel; book reviews; book summary and analysis ebooks for Open Road Media & EBSCO; and content series for art exhibition Hashtags Unplugged.-Acted as brand consultant and advisor while living in Vietnam for startups and small businesses: 7 Bridges Brewing Co., Chef Duc Tran's three popular Hoi An restaurants, a golf course equipment supplier and irrigation consultancy, an arts collective, a coworking space, and a transport planning and engineering firm.-Available for writing and editing work as well as social media, PR, digital marketing, and brand strategy consulting. Show less

Remote

Managed organic content for brick&batten, a growing virtual home exterior design company. Worked on projects related to brand strategy, PR, client experience, copy, documentation, systems, website optimization, and more.

Remote

brick&batten created the category of virtual exterior design, democratizing access to custom curb appeal design for homeowners, business owners, and anyone with a building they’re hoping to beautify.The goals of my role are as follows:Manage, harness, and build on the momentum of brick&batten’s growth. Lead efforts in content, paid media, email, and lead generation.Further develop marketing strategy, brand-building, and messaging.

Greater Grand Rapids, Michigan Area

-Wrote and/or oversaw creation of and execution of all external communications materials, including blog posts, press releases, newsletters, wholesaler communications, presentations, and more. Maintained high standard of quality and consistency of both voice and design in all print and digital materials.-Acted as webmaster: wrote all copy and creates all content, or oversaw creation thereof, for the corporate website. Worked closely with external web developer(s) to keep website design… Show more -Wrote and/or oversaw creation of and execution of all external communications materials, including blog posts, press releases, newsletters, wholesaler communications, presentations, and more. Maintained high standard of quality and consistency of both voice and design in all print and digital materials.-Acted as webmaster: wrote all copy and creates all content, or oversaw creation thereof, for the corporate website. Worked closely with external web developer(s) to keep website design up-to-date, SEO friendly, and standards compliant. Acted as liaison across departments for all new digital assets desired or required.-Represented brand on all social media networks. Created, managed, and grew company’s online presence.-Created, executed, and measured media campaigns; managed incoming media requests and built relationships with industry journalists.-Managed internal communications.-Attended industry events and assists in planning community events; created internal and external promotional pieces to ensure events were well attended.-Chaired the merchandise committee, in which new merchandise offerings for consumers and wholesalers were brainstormed, discussed, and sourced.-Provided support to other internal departments looking for communications or social media assistance or recommendations.-Managed production of all multimedia content and digital applications.-Handled crisis management plan.-Provided communications support for international sales.-Worked with marketing team to create and implement strategic marketing/communications plans; assisted in reviewing marketing materials for consistency of voice, look, tone, and feel; managed special projects as needed.--Key stats in time at Founders: monthly web visits have more than quadrupled, Twitter followers have increased by 20 times (to over 46,000) since June 2010 and a Facebook page created that same month has more than 45,000 likes; external newsletter has 10,000+ subscribers Show less

Greater Grand Rapids, Michigan Area

-Act as webmaster: work with web designer on redesigns and updates; develop all content, including headers, blog posts, event listings, web page copy, and more-Organized setup of internal administration of online merchandise ordering by launching store.foundersbrewing.com; refresh website with new merchandise; write all copy-Launched online ordering form for beer and POS for use by distributor partners-Rework social media strategy and update pages on a daily basis, including… Show more -Act as webmaster: work with web designer on redesigns and updates; develop all content, including headers, blog posts, event listings, web page copy, and more-Organized setup of internal administration of online merchandise ordering by launching store.foundersbrewing.com; refresh website with new merchandise; write all copy-Launched online ordering form for beer and POS for use by distributor partners-Rework social media strategy and update pages on a daily basis, including engaging consumers and responding to their questions and comments-Assemble and disseminate internal and external newsletters-Coordinate charitable work, event organization, and merchandise development and ordering-Project manager; acted as lead in developing marketing plan and budget for 2012-Create advertisements, document layouts, clothing and glassware designs, and other graphic design work-Write press releases and send to appropriate media outlets; media relations; track media coverage of brand using a unique, Founders-specific system; constantly researching new PR methods to promote the niche craft beer industry-Manage ordering and supplier relations for marketing materials Show less

Greater Grand Rapids, Michigan Area

-Managed the redesign of Founders Brewing Company's main site for an August 2010 launch-Implemented social media strategy and updated pages daily-Developed internal and external newsletters-Coordinate charitable work, event organization, and merchandise development and ordering-Created advertisements and worked with ad agency on development of ads and marketing materials; project manager-Wrote press releases and sent to appropriate media outlets; media relations; developed… Show more -Managed the redesign of Founders Brewing Company's main site for an August 2010 launch-Implemented social media strategy and updated pages daily-Developed internal and external newsletters-Coordinate charitable work, event organization, and merchandise development and ordering-Created advertisements and worked with ad agency on development of ads and marketing materials; project manager-Wrote press releases and sent to appropriate media outlets; media relations; developed method of tracking media coverage of brand-Key stats: Monthly website visits more than doubled; external newsletter had 4500 subscribers; and Twitter following increased by almost 3.5 times at time of promotion Show less

-Assist a Mexican man in learning to read, write, and comprehend English-Prepare lessons with a focus on his personal and professional goals, using materials provided by the Literacy Center and found online or in the library; meet weekly-Certified as a literacy tutor through the Literacy Center of West Michigan

-Wrote articles on Career Services events and work experience of MSU students and alumni-Collaborated with staff on web communications strategy; conducted audience research

-Composed blog posts and web articles for site, which won Lowell Thomas Gold Award-Responsible for updating World in Focus photo contest, the most popular web content by page views-Assembled web content to work within template limitations, including selecting and editing photos-Generated publicity for web content using social networking tools and email

-Built 28 photo galleries and 3 articles using CMS code, and wrote/edited corresponding captions-Worked on Bride’s Guide blog: researched and wrote 10 posts, including finding imagery

-Conducted research and analyzed data on telecommunications technology (i.e., Internet, mobile phones, land lines) and students’ transition into the workforce-Prepared summaries, charts, tables, and graphics to be used in professors’ publications and presentations

Bachelor Of Arts, Professional Writing

Activities and Societies: College of Arts and Letters Student Advisory Board, Tower Guard Honor Society, Izzone Section Leader.

Education record