I have 10 years of experience in digital media and am currently the Director of Digital Strategy and investment at PPK. I lead my team in developing effective digital strategies that exceed marketing objectives and use innovative methods to connect with people. My approach is rooted in data, technology, and analytics to identify consumer trends, optimize campaign performance in real-time, and drive measurable results tailored to individual client needs. I’ve worked with clients from various industries, including government-operated lotteries, fast-moving consumer goods, travel and tourism, fast-casual restaurants, and retail.