Overseeing the Global Brand and campaigns, Commercial Partnerships, Paid and Digital Media, Consumer and Trade PR, Social Media and acquisition focused Direct Marketing

Devised a marketing strategy that delivered record-breaking revenue with significant efficiencies found in spend and processes. Played a pivotal role in the success of the 2018 ship launch, a first for the brand, and winner of a corporate award based on these contributions.• Implemented an integrated marketing strategy to improve ROI & effectiveness of activity across all channels• Delivering creative, integrated and commercially driven marketing campaigns to the market maximising sales opportunities and profitability in key periods• Representative for International Market requirements on Global Projects, influencing & negotiating with US-based colleagues to achieve globally-successful deliverables• Devised a PR strategy to deliver a significant increase in consumer PR coverage, whilst maintaining position with Trade• Implemented a CRM strategy to grow the marketable database by 125% within 12 months, and reduce channel costs by 95%• Devised a digital marketing strategy which delivered a 41% increase in website revenue YOY• Strategic lead on the launch of a new global booking engine in October 2019 which since launch, has delivered a 92% increase in transactions YOY• UK Lead for Azamara Pursuit new ship launch in 2018, delivering a hugely successful launch event & amplifying across all channels

Manage communications across online platforms including website, email, e-commerce and social media.Led THORPE PARK Resort to top leisure brand on social media and 23 in top 100 social brands in 2014.Launched new responsive brand website and new ecommerce booking platform in 2014.Significantly increased revenue and conversion rates online YOY.

Project management of Ministry of Sound club nights, Merlin Annual Pass marketing strategy, worked with Brand Manager to deliver key above and below the line marketing campaigns including broadcast media, digital and print.

Project management of Donor Recruitment campaigns and oversight of e-communications programme.

Campaign management of a portfolio of touring productions, from initial artwork and copy, through to managing budgets and marketing campaigns for each playing week.