- Strategic leadership and growth for the most effective, innovative and optimized communication and integrated marketing solutions firm, powered by proprietary technology, for brands, entertainers, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives

- Lead strategic, integrated public relations, influencer marketing and social media programs and team across consumer, travel / tourism & entertainment industries - Flawlessly execute earned programs for celebrities, musicians and athletes as well as brands like Bleusalt, Bill Maher's Club Random, CheapAir.com, COSORI, Etekcity, Levoit, NIU Electric Scooters, Nuzzie, ThermoPro and more!

Led earned media strategy, non-traditional channel integration and execution for advertising agency (200+ employees)• Built and led a team of up to seventeen (17) earned media professionals in the areas of public relations, experiential marketing, event marketing, influencer marketing, celebrity engagements, brand sponsorships, social media marketing, editorial content development and crisis communications• Strategically guided and managed the efforts for over 30 earned media clients across a variety of industries including travel and tourism, higher education, healthcare, CPG, B2B and financial services• Actively integrated earned media and editorial content strategies with paid and owned strategies to ensure maximum resonance and efficiency• Advised senior-level leadership at our brands and at BVK regarding earned media strategies, thought leadership and content development, executive media training and crisis communications• Developed earned media thought leadership, representing BVK on earned and owned media channels and at industry events• Drove new business efforts for the earned media practice, responsible for 20% department growth year over year from 2017 – early 2020 (COVID onset)• Managed internal communications including agency announcements and meetings• Brought experiential and event marketing to BVK and integrated the practice into theagency as a core competency; integrated earned media practices to build a strong, cohesive service offering

Managed innovative public relations and high-profile event executions for major, national brands at integrated advertising agency (500+ employees) • Managed the earned media efforts for major, national brands including Kohl’s, Benihana and Sea-Doo and supervised a team of up to 4 staff on each account• Secured high-profile, branded media coverage with outlets like the TODAY Show, CBS This Morning, The New York Post, The Daily News, among others• Planned and executed the largest, most high-profile launch event in agency history; event included strategy, planning, public relations support, influencer management, celebrity management and content development• Managed integrated influencer programs – from bloggers to top-tier celebrities• Played instrumental role in pitching and securing new and incremental client business

Coordinated and managed large-scale events and mobile tours for major, national brand for experiential marketing agency (500+ employees)• Planned and executed a nationwide mobile tour as well as consumer, community, campus and press events for Bank of America• Supported efforts with strategic regional and national public relations outreach and onsite management• Managed one of the Bank’s most successful social media campaigns• Wrote, managed and distributed all corporate marketing materials such as agency capabilities, agency resources, market research, case studies, press releases and website content• Worked with the new business team to research and respond to RFIs and RFPs to secure major, national clients such as Hershey’s, Visa and Microsoft

Executed public relations programs for major, national brand at integrated advertising agency (500+ employees)• Effectively executed public relations efforts for Kohl’s Department Stores including developing media materials, working with editors to secure editorial coverage• Developed media lists that target highly relevant editors and beat writers• Showcased agency success through monitoring, tracking and measurement efforts